Semra Baki

EDIT 5370
Module 5: Instructional Design

Distance Education Instructional Design Model Comparison

DICK AND CAREY MODEL (DC) follows the basic instructional design pattern of the
ADDIE model.
It consists of following ten components:

Identify Instructional Goals

Conduct Instructional Analysis
Identify Entry Behaviors
Write Performance Objectives
Develop Assessment Instruments
Develop Instructional Strategy
Develop and Select Instructional Materials
Design and Conduct Formative Evaluation
Design and Conduct Summative Evaluation
Revise Instruction

MORRISON, ROSS AND KEMP MODEL (MRK): It is consist of nine interrelated

steps:

Identifying instructional design problems and specifying relevant goals,

Examining learner characteristics,
Identifying subject content and analyzing task components that are related to

instructional goals,
Stating instructional objectives for the learners,
Sequencing content within each unit to sustain logical learning,
Designing instructional strategies for each learner to master the objectives,
Planning instructional delivery,
Developing evaluation instruments, and
Selecting resources to support learning activities

Semra Baki
EDIT 5370
Module 5: Instructional Design
Instructional Design
Models

DICK AND CAREY

MODEL (DC)

Similarities

Differences

MORRISON, ROSS AND

KEMP MODEL (MRK)

Have a systems focus,

Both models can be used by novice and
experienced designers requiring few or no
additional resources to understand the model
Feedback is used in different level of instruction

Linear,
System Oriented,
Rectilinear ID model
which suggests a
lockstep approach,
DC model claims that
each component is
critical and none should
be skipped,
It is rigid and
prescriptive in terms of
the order of the steps to
be followed
Designers have to
design all learning tools
independently.

Strengths

Predictable and reliable

Can be used by novice
and experienced
designers requiring few
or no additional

Circular
it considers Instruction
from the perspective of
the learners,
Classroom oriented,
A curvilinear ID model
which communicates
more interaction
between the components
of the model
The model claims that
not all nine elements are
required for all
instructional design
process
Represent the real-life
instructional design
processes better
Designers can include
previously developed
materials

Since it is curvilinear
corresponds with a more
flexible ID process
It allows more creativity
and helps the designers

Semra Baki
EDIT 5370
Module 5: Instructional Design

resources
Can be applied to
numerous learning
environments in very
diverse fields.

Weaknesses

Not flexible
Designers have to
design all learning tools
independently.

to start the design

process from any step
the context requires
Can be used by novice
and experienced
designers requiring few
or no additional
resources
Represent the real-life
instructional design
processes better
Designers can include
previously developed
materials

Requires constant
revision

Personal Reaction: From my perspective, I do not believe that the superiority of one
model over another. Instructors for different curricula, different subject matters, different
units, students at different levels, and designers at different experience levels might use
either model. However if I need to select one specific model, I would prefer to the MRK
(Morrison, Ross, and Kemp) model over the DC (Dick and Carry) model since it provides
more flexibility. I believe that the most important problem is selecting the most
appropriate model to apply in a particular setting.

Semra Baki
EDIT 5370
Module 5: Instructional Design
Part 2
Title: Authoring For Internet Instruction. Modules are the letters a, b, c...; topics
are the numbers indented.
A: Using The Course Web Site
B: Coding and editing HTML
C: Getting Started with Dreamweaver

1.
2.
3.
4.
5.
1.

Create a New Document and Set Up a Master Page

Create Text on Master Page
Apply Master Pages to Document
Modify Master Pages and Document
Place and Thread Text 3-44
6 Create New Sections and Wrap Text 3-5

D: Developing a Web Page

E: Working with Text and Cascading Style Sheets
F: Adding Images
G: Working with Links and Navigation
H: Positioning Objects with CSS and Tables
I: Dreamweaver: Behaviors and Scripting

Semra Baki
EDIT 5370
Module 5: Instructional Design
J: Managing a Web Server and Files
K: Web Design: Portfolio development

Part 3
a)
b)
c)
d)

Course discussion area will be used for question and answer

Book provides skill practice exercise.
Instructor demonstration the content with the video file
Power point file will be provided while instructor demonstrating the content

References:
Akbulut, Y. (2007). Implications of two well-known models for instructional designers in
distance education: Dick-Carey versus Morrison-Ross-Kemp. Turkish Online
Journal of Distance Education, 8(2).
Bishop, S., Shuman, J., & Waxer, B. (2012). The Web Collection Revealed Standard
Edition: Adobe Dreamweaver CS6, Flash CS6 and Fireworks CS6. Cengage
Learning.
Dick, W., Carey, L. (2000). The Systematic Design of Instruction.
Glenview, IL: Scott, Foresman, and Company.
Instructional Design Models (n.d.). Retrieved October 22nd, 2012, from
http://www.instructionaldesigncentral.com/htm/IDC_instructional
designmodels.htm