Group 3

IMKG
Ayojak Content Strategy

Target Personas:

Content Strategy:

B14125
B14156
B14158
B14171
B14184

Aayush Raghuvanshi
Monish Agrawal
Mukesh Ranjan
Santosh Kanbargi
Vineel Kambala

1. B2C: Individual customers generally looking for promotion and

management of their informal/professional meetings on Ayojak Social
Meets
2. B2B:
i) Small-sized companies: Dont have technology or do not want to
invest in technology, but want to use their events to establish their image
and credibility among industry stakeholders.
ii) Large Companies: Established Brand Image, had adequate budgets
to hire expensive event management organizers and to fund extensive
marketing of events.

Channel
Facebook

Twitter

Blogs

LinkedIn

Content
1. Quizzes/Contests, Entertaining Current Affairs snippets to
be posted to encourage Customer Engagement.
2. Encourage Event Attendees to post their Selfies and Tag
their friends.
3. Include Client Testimonials on Ayojaks Services.
4. Links to Twitter and Blog.
1. Use Twitter as Conversation with members and clients.
2. As a portal for Customer Service and Feedbacks.
3. Share Positive impacts of Ayojaks Services such as Ecofriendly E-ticketing saves X no. of trees.
4. Use #Conference and #Event_Promote to trend the two
upcoming products by posting about their features.
1. Articles on the Companys Vision, Mission, Goals and
Services offered.
2. Detailed testimonials from past clients.
3. Infographics on Event Management Industry.
4. Keep updating regularly and engage customers through
feedback and comments.
1. Establish a professional LinkedIn Page for the Company.
(Credibility)
2. Use this to target Large Companies.
3. Connect with Large Companies who host major
events/conferences.
4. The page should include all the services offered by Ayojak
along with the upcoming products and References to Past
Client recommendations.