IGD

PRESENTATION
Onward: How StarbucksFought
for Its Life without Losing Its Soul

-Howard Schultz

Made by:

Arpan Saxena
Dineshprasad
Jyotsna Kaur
Mohit S. Bathija
Nishita Punjabi
Sandip Tarafdar
Souhardya

Group IV
140101031
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140101073
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9

Key Takeaways

Belief

Dont work
in Global
Isolation

Tough
Conversations
& Difficult
Decisions

Progress &
Lead

See
Clearly

Focus

Leadership Qualities In Howard

Trusting
Intuitive
Perfectionist
Organized
Decision
Making

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9

Trust

Self Trust
Confidence to achieve goals
Commitments
Ability to inspire trust in others
Walk the talk
Relationship trust
Establish and increase trust of customers

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9

Intuitive

Awareness
Wisdom
Awareness
Wisdom
Connection
Connection

4/
9

Perfection
ome
t
s
u
C
r
fact
s
i
t
a
S
ion

No
Reductio
n in
quality
VIA

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9

Organize

Six
Transformatio
n Initiatives

Effectively
Handle
Multiple
Events

Monitoring
Progress

Team Builder

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9

Decision Making

7/
9

Training
Trainingto
tobaristas
baristason
onhow
howto
tomake
make
perfect
perfectespresso,
espresso,closed
closed7100
7100stores
storesfor
for
3.5
hours.
3.5 hours.
Discontinued
Discontinuedbreakfast
breakfastsandwiches
sandwichesat
atthe
the
stores
stores
Replacement
of
espresso
machines
with
Replacement of espresso machines with
Mastrena,
Mastrena,Swiss
Swissmade
mademachine
machine
Appointment
Appointmentof
ofCTO,
CTO,Chris
ChrisBruzzo
Bruzzofrom
from
Amazon.com
Amazon.com
Investment
Investmentininmajor
majornational
nationaladvertising
advertising
campaign
campaign

Decision Making

8/
9

Closure
Closureof
of600
600stores
storesat
atbad
badlocations
locations
Reorganizing
Reorganizingof
ofSupply
SupplyChain
ChainOperations
Operations
New
Newdesign
designfor
forits
itsstores
stores
Increase
Increasepartner
partnersalary
salaryaccording
accordingto
tomerit
merit
Continued
Continuedoffer
offerof
ofhealth
healthcare
careto
tohis
his
employees
employees

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9

Thank
You!!