Branding strategies, including the marketing of authenticity and

heritage, design-led brands, food brands, sports brands, and cult

brands
Cultural diversity and cultural perspectives on market systems
Dispossession including de-cluttering, material disposal, tattoo
dispossession, second-hand market systems and lifestyle and identity
changes
Electronic marketing including word-of-mouth referrals, the role of
blogs and viral marketing campaigns, case studies of e-marketing
campaigns or successes. Empirical analysis of the development of emarketing in Ghana
Ethical and social issues in marketing including societal and
environmental marketing, country of origin marketing effects, causerelated marketing and non-profit/corporate marketing partnerships,
donor behaviour and other social issues
Integrated marketing communications including chock-advertising,
direct marketing, sponsorship management
Marketing and design including how firms leverage design for
commercial benefits and creative methods of new product
development
Possession relations including special attachment, meaning making
through consumption, identity, resistance, and anti-consumption
Services marketing including the psychology and social welfare of
service employees