CONTENTS

List of Contents

Page No
CHAPTER I

1.1
1.1.1
1.1.2
1.1.3
1.2
1.3
1.4
1.5
1.6
1.7

INTRODUCTION
VISION
MISSION
VALUES AND ETHICS
HISTORY OF THE COMPANY
MILE STONES
COMMUNICATION
ORGANISATIONAL STRUCTURE
CORPORATESOCIAL ESPONSIBILITY
CORPORATE GOVERNANCE

1
1
1
1
2
3
4
5
6
7

CHAPTER II : FINANCE
2.1

2.2
2.3

3.1
3.2
3.3
3.4
3.5

CAPITAL STRUCTURE
COST OF CAPITIAL
FINANCIAL PERFORMANCE
2.3.1 EPS
2.3.2 DIVIDEND
2.3.3 RATIO ANALYSIS
2.3.4 WORKING CAPITAL
2.3.5 CASH FLOW
2.3.6 RECONCILLATION STATEMENT
2.3.7 PBT
2.3.8 PAT
2.3.9 CAPITALISATION

8
9
10
11
12
14
19
20
21
22
22
22

CHAPTER III: HRM

HR PLANNING
RECRUITMENT AND SELECTION
SKILLS DEVELOPMENT
CAREER GROWTH
WELFARE MEASURES
3.5.1 SOCIAL
3.5.2 HEALTH & SAFETY

23
24
26
27
29
29
31

CHAPTER IV:MARKETING
4.1

RANGE OF PRODUCTS /PRODUCE MIX

33

4.2

PRICING

34

4.2.1

STP(SEGMENTATION,TARGETING,POSITIOING) 35

4.2.2

PRICING STRATEGIES

4.3

PLACES

40

4.4

PROMOTION

42

39

CHAPTER V: PRODUCTIONS AND OPERATIONS

5.1

TECHNOLOGY

43

5.2

PRODUCTION CAPACITY

44

5.3

OPERATIONS

45

5.4

RESEARCH AND DEVELOPMENT

46

CHAPTER VI: INDUSTRY PROFILE

48

BIBILIOGRAPHY

56