SC1002 HUAWEI SmartCare SEQ Analyst & NetProbe Technical Slides V2.4

Truly Managing Customer Experience Has Begun
- HUAWEI SEQ Analyst Solution
HUAWEI TECHNOLOGIES CO., LTD.
Content
Huawei SEQ Analyst Solution Overview
Huawei SEQ Analyst Product Introduction
Huawei NetProbe Product Introduction
Globle Reference Case and Roadmap
Huawei Confidential
Page 2
Huawei SEQ Analyst Solution Portfolio

Network Performance
Management
Service Quality Management
End-to-end visualized
network assurance;
Integrated management
capability of multi-network
and multi-platform;
Customer Experience Management
E2E service quality assurance

enables the visualization of
business and service;
Proactive and preventive
management of service
quality;
E2E analysis & optimization on

specific business topic;
Based on visualized
management of business and
service, provide advanced
applications;
Web-based Application Presentation Layer

Report
Engine
Counter/KPI
Definition
Dashboards
SEQ Analyst
Alarm
Manageme
nt
Role & Auth

Manageme
nt
Log
System
NetProbe 9000
For 2G/3G PS and LTE
For 2G/3G CS and IMS
Huawei NetProbe Family
Trouble
Trouble
Tickets
Tickets
FM
FM
EMS
EMS
Data Mediation and Preprocessing Subsystem

NetProbe 3010
Customer
Customer
Care
Care
SMC
SMC
Other OSS/BSS system

CEM, Billing, Inventory, FM,
TT, Etc
Geo-location
System
Mobile Client
System
Huawei Confidential
Other sources
Page 3
Email
Email
Server
Server
SEQ Analyst Integration Map
SMTP
User Profile
SQM
SLA
NPM
Web API
User
Consumption FTP
Billing
Billing
Call/Sessi
on Record
TCP/UDP
Web Portal
Event Data Record

FTP
PCRF
PCRF
Integrated as data source
Geo-Location
Geo-Location
(Groundhog)
(Groundhog)
Huawei Confidential
Trouble
Trouble Ticket
Ticket
Management
Management
Trouble Ticket
Web service
Network
Information
Inventory
Inventory
FTP
Management.
Management.
CEM
Drill Down
3rd-party
3rd-party Passive
Passive
Probe
Probe
Web service
Web
Service
FTP
Alarm
SEQ Analyst Platform
FTP
CC logs
Customer
Customer
Care
Care
Alarm
SNMP
Email
CRM
CRM
Fault
Fault
Management
Management
SMSC
SMSC
SMPP
Email
Email server
server
Trouble
Ticket
Integrated for operation
Page 4
Unified Platform of SEQ Analyst Solution

SEQ Analyst
CEM
CEM
SQM
EMS
SQM
IP
Probe
SS7 Probe
NPM
Unified platform, E2E perspective of
Separate tools, less interactive
network, service and user
Higher CAPEX and OPEX
Lower CAPEX and OPEX investment
investment
Centralized data warehouse
Complex integration
Huawei Confidential
Page 5
Value Proposition of SEQ Analyst Solution

Operation Revolution
Experience
Management
Reduce the time need to

identify and solve the
network problem
Reduce the man power
for daily O&M work
Optimize network
utilization of data
services
Tbps level platform and
100Gbps Probe meets
data explosion
Enable Subjective Survey

& Objective
Measurement Associate
for QOE Evaluation
Enforce consistent QoS
for high-value Customers
Reduce customer
complaint investigation
time by 50%
30% problem will solve
automatically before
complaint
Huawei Confidential
Revenue Assurance
Increase roaming traffic

by 10% by intelligent
obstacle detection and
optimize roaming
capture
Secure high-value
corporate accounts by
comprehensive SLA
management
Enable Precise Customer
Segmentation for
marketing Campaign
Page 6
Multiple Business Applications and Use Cases

Use Cases Base on Huawei Professional Service
SOC
VAP Rescue
VIP Assurance
Roaming Opt.
Churn Analysis
Campaign Opt.
SEQ Analyst Applications Overview
Real-time Network
Topology
Network KPI
Insight
Roaming Quality
Analysis
Hot Spot
Analysis
Service Quality
Management
Roaming Usage
Analysis
Website
Analysis
MBB Traffic
Forecast
VAP
Detect
GRQ
Reporting
Smartphone
Analysis
Service Model
Analysis
VIP/Group
Quality Analysis
Intelligent
Compliant Handling
Steering
Analysis
SLA
Management
Subscriber
Analysis
Signaling Model
Analysis
Protocol
Analyzer/Tracing
Acknowledge
Base
Fraud
Detection
SLO
Management
Consumption
Analysis
Planning
Planning
Operations
Operations
Roaming
Roaming
Enterprise
Enterprise
Customer
Customer
Care
Care
SEQ
SEQ Analyst
Analyst Platform
Platform
Huawei Confidential
Page 7
Marketing
Marketing &
&
Sales
Sales
Multi-dimensions Resource Insight

Planning
Access network traffic reporting
Location traffic reporting
Operations
Customer Care
Roaming
Traffic trend reporting
Enterprise
Marketing
APN traffic reporting
Application traffic reporting
Network Planning= F ( O, S , A, SM, TM )

O: Operation
Strategy
S Smartphone
A Application
SM: Signaling model
TM: Traffic model
SEQ Analyst provide rich

evidence for network
planning
Multi-dimensions network resource consumption analysis enables operator to do precise

planning
Huawei Confidential
Page 8
SQM Modeling
Planning
Service
Service
Service Monitoring
Monitoring
Operations
KQIs
KQIs
Customer Care
Roaming
Enterprise
KPIs
KPIs
Marketing
Trend
Trend Analysis
Analysis
Identificatio
n
Voice
SMS
HTTP
Root
Root Cause
Cause Analysis
Analysis
Inbound
Inbound Roamer
Roamer
Affected
Affected Users
Users
VIP
VIP
Affected
Affected Locations
Locations
Enterprise
Enterprise
Email
Service
Service Analysis
Analysis
KQI
KQI Demarcation
Demarcation
Video
Affected
Affected Websites
Websites
FTP
VoLTE
Affected
Affected Devices
Devices
Affected
Affected N.E.
N.E.
Huawei Confidential
Page 9
Case of SQM Demarcation & RCA

Planning
Operations
Customer Care
Roaming
Enterprise
Marketing
Web KQI Drop
Call Connect
Rate
Call Drop Rate
RCA Report of the

selected BSC
Drill-down from
bottom point
Abnormal BSC
Top
Failure
Cause
CDR statistic:
Server: 218.200.***.**
Get request time : 1989
Get response time: 0
One website contribute

over 50% of the total
failure cause
A website server malfunction is

the root cause of Web KQI Drop
Huawei Confidential
Page 10
VIP Assurance
Planning
Operations
Customer Care
Roaming
360VIP Understanding:
What application the VIP is using.
- HTTP, Video, MMS, WAP, FTP, Email, Voice, SMS
Where the VIP is.

What handset the VIP using.
What network assets are being using.
What errors the customer experiencing.
VIP
VIP Report
Report
Used to:
Understand the VIP Failure in real-time.

Fast analyze any problem of VIP.
Measure the impact of service decline to VIP.
VIP
VIP Analysis
Analysis
Provide data source to evaluate the QOE of VIP.
Steer the network optimization to improve VIP experience.
VIP
VIP Tracing
Tracing
Huawei Confidential
Page 11
Enterprise
Marketing
VAP Detection
Planning
Operations
Customer Care
Roaming
Enterprise
Marketing
VAP Detection solution helps to proactively segment and analyze bad experience customer on
the entire network before complain and quickly locate and settle the problem. This enable
operator to reduce the complain rate and the churn rate.
VAP identification and demarcation:
Complained
Customers
Service KQI(Threshold )VAP Demarcation (Location & Failure

Code)
Very Annoyed
People
Huawei Confidential
Page 12
Voice Quality Management Solution
Full-fedge Voice Quality Management Solution
Planning
Voice Issue
Voice MOS
Operations
Customer Care
Roaming
Voice
Voice Issue
Issue Measures
Measures
Noise,
Noise, Silent,
Silent, Echo,
Echo, One-way
One-way Call
Call
Enterprise
Marketing
Analysis
Dimension
User
Voice
Voice MOS
MOS Measures
Measures
5-Excellent,
5-Excellent, 4-Good,
4-Good, 3-Fair,
3-Fair, 2-Poor,
2-Poor, 1-Bad
1-Bad
Office
Link
IP MOS
RTP/UDP
RTP/UDP Network
Network Measures
Measures
Packet
Packet Loss,
Loss, Delay,
Delay, Jitter,
Jitter, Packet
Packet Counts
Counts
Huawei NetProbe 9000
Voice
Voice and
and Signal
Signal Date
Date Possessing
Possessing
CIC
Codec
Device
VQM:
VQM: Waveform-based
Waveform-based Analysis,
Analysis, VQI:
VQI: Signal-based
Signal-based Analysis
Analysis
A(UP)
A(CP)
Huawei voice quality management solution can provide

precise voice measurement report without execute the
expensive drive test.
Huawei Confidential
Page 16
Intelligent Complaint Handling

System
Planning
Service Agent
Fast response
to customer
with
Knowledge
Base
TT Dispatch
Fast demarcate
the complaint
with Failure
Operations
Customer Care
Roaming
Failure Tree Analysis System for Second Desk
Tracing and Record Query for Operation Engineer
Locate the
failure with rich
Analysis Tools.
Marketing
Complaint Handling Portal for Service Agent
Tree
Operation
Engineer
Enterprise
Huawei Confidential
Page 17
International Roaming Analysis

Planning
Value Proposition:
Operations
Fast fine and locate inbound roaming barriers
Indentify the outbound roaming destination gaps
Roaming
Enterprise
Marketing
KPI
KPI Monitoring
Monitoring
GRQ
GRQ Reporting
Reporting Traffic
Traffic Distribution
DistributionGain
Gain &
& Lost
Lost Report
Report
International
Roaming
Issues
Increase roaming traffic
Customer Care
Avoid roaming revenue lost
Detect roaming fraud behaviors
Provide proofs for controversial roaming billing

settlement
Reduce MTTR of roaming issue
Real-time roaming traffic and performance monitoring
Deeply root cause analyze base on per roamers
Gain new business opportunity
Provide competitive SLA to gain more roaming partners
Up-sell promotion base on rich roaming service analysis

Local network
GGSN
2G
Gp
IuPS
Abis
(PCU)
Gb
HLR
Node B
Gr
GGSN
MAP
CAP
ISUP
Iub
3G
RNC
Huawei Confidential
VMSC
GRX
SMC
CD
IuCS
Gp
BSC
BTS
Visit Network
SGSN
HLR
SS7
ISTP
Page 18
ISTP
Use case of Roaming Analyze

Planning
Operations
Customer Care
Roaming
Enterprise
Marketing
IThe
get
the
most
visited
PLMN.
check
if
this
is the
also
the one
the
highest
volume
offor
traffic.
INow
get
Most
we
that
monitoring
of
need
the
my
roamers
operator
put
page
the PLMN
travel
provide
with
under
most
toLets
roaming
U.S.A.
roamers
optimization
Lets
perspective
but
see
not
by
what
demarcation
on
PLMNs
highest
QOS,
volume,
they
traffic.
and
attach
RCA
traffic
There
most
and
is space
to.
alarm
event.
improvement.
Huawei Confidential
Page 19
Case of Roaming Analysis in Operator P

Planning
Operations
Customer Care
Roaming
Enterprise
Marketing
MOC Succ. Rate of Roaming Sub
Roaming Sub Count
Notes: Data source 26th Sep.~ 28th Sep.
Notes: No MOC was made by Cingular-United

States
81 Roaming operator partners & 1483 Roaming Subscribers were detected

Huawei Confidential
Page 20
Roaming Fraud Detection for Operator S

Planning
Send bar to VPLMN to

limit the calling right
Operations
Customer Care
Enterprise
Marketing
The bar is not working and the

subscriber is making free call
Visit PLMN
Home PLMN
Signal Probe
Roaming
The Customized Report for this Specific Roaming Fraud

Scenario
Retrieve the loss for S

operator up to
1.2M$/year
Before
After
SEQ Analyst
80% Reduce of roaming dispute
Huawei Confidential
Page 21
Service Level Agreement

Planning
Operations
Customer Care
Roaming
Enterprise
Marketing
Huawei SLA Management system enable operator to delivering guaranteed QoS

while optimizing network resource utilization and business processes.
Solution Highlights:
Real-time SLA fulfillment
SLA
SLA Reporting
Reporting
SLA
SLA Monitoring
Monitoring
monitoring
Ready-to-use predefined service

KQI for the most common Service
Levels
Powerful root cause analysis

enables fast identification and
SLA Contract
Contract
SLA
(Enterprise)
(Enterprise)
Trouble Tickets
Tickets
Trouble
SLA
compose
Subscriber
Subscriber Profile
Profile
(CRM)
(CRM)
Complaint
Complaint Logs
Logs
(Customer
(Customer Care)
Care)
solving of problems
Powerful reporting functionalities

that include on-demand and
scheduled generation of reports
Service
Service KQI
KQI (SEQ
(SEQ Analyst)
Analyst)
Alarm
Alarm (Fault
(Fault Management)
Management)
SLA Management Infrastructure

Huawei Confidential
Page 22
Business Case of SLA Management

Planning
Courier
SLA
Lifecycle
Define
SLA Contract
Operations
Customer Care
Roaming
Gold customers
Silver customers
SLA Monitor
Report
Analyze
Define
Analyze
Report
Telecom
Provider
Marketing
Group
Segmentation
Monitor
Golden SMS service

7*8 on-site Service
800+ Gold user
SMS success > 97%
SMS delay < 5S
Enterprise
Huawei Confidential
Page 23
Normal customers
Fast Identify and Solve the SLA Problems

Planning
Operations
Customer Care
Roaming
Service KQI Analysis

Enterprise
SLA Monitoring
SLA
Demarcation
& RCA
Multi- dimensional Failure Reporting
Huawei Confidential
Page 24
Enterprise
Marketing
Data Analysis for P2P Application

Planning
Operations
Customer Care
Roaming
Enterprise
P2P Application Distribution
Marketing
Specific P2P
restricted in busy
hour
P2P KUGOO --Online Music
06
00
P2P
freely
12 00 18 00 01 00 07 00
P2P
restricted
P2P
freely
Top Cells of P2P Application
Observations:
CDB Area
200+ P2P protocols Identification

Top N location, device and subscriber for P2P
Top Subscriber of P2P Application
Use Case Sample:

Offer a discounted to heavy P2P user if they
accept to block P2P at busy hours;
Huawei Confidential
Page 25
Data Analysis for Streaming Application

Planning
Operations
Customer Care
Streaming Application Distribution
Roaming
Enterprise
Marketing
Top location of YouTube

Hos pital
Downtown
CDB
Underground
Park
Uptown
Traffic(GB)
S hopping centre
Campus
Government
Village
Top subscriber of YouTube
9 10
Observations:
100+ Streaming protocols analysis;
Streaming visibility on traffic, location,

subscribers, and device;
Use Case Sample:
Promote video optimization techniques for

YouTube prefer user in free region
Huawei Confidential
Page 26
Data Analysis for Smartphone

Planning
Operations
Customer Care
Roaming
Enterprise
Marketing
Traffic Model of iPhone
Observations:
Traffic and signaling model for Device
type
iPhone consume more VOIP than others
Use Case Sample:

Up-sell discount voice package to iPhone
user to limit VoIP;
Huawei Confidential
Page 27
Data Analysis for User Group

Planning
Operations
Customer Care
Roaming
Enterprise
Marketing
Service character of students IM is dramatic high Service character "of students 12:00-13:00 and 23:0001:00 is busy hours witch is very different from whole network
percentage in collage compare with average destitution
report
Website character of students RENREN.COM (Sociality)andHDN.XNIMG.CN (online album)rank top 2 Sociality network
is students favorite
Use Case Sample: Promote a midnight discount for IM and Sociality website to
students
Huawei Confidential
Page 28
Data Analysis for Heavy User

Planning
Operations
User Distribution by Data Computation
Customer Care
Roaming
Enterprise
Marketing
Harvey Users Applications
Observations:
Heavy User List
Huge video consumption. (Over 10GB per half

hour)
Prefer VIDEO.HTCSRV.CN and HTCMOBILE.MYWTV.CN
Use Case Sample:

LTE up selling opportunity or overlade to
WLAN
Huawei Confidential
Page 29
Content
Huawei Confidential
Page 30
Architecture of SEQ Analyst

XDR Preprocessing
Subsystem:

Data Sharing
Subsystem
Centric Data Warehouse (Sybase IQ)
Complex Data
Computing (CS)
Complex Data
Computing (PS)
Real-time
Event
Channel
DPS
3rd Party
Probe
CAS
FM/PM
MES
UDS
CRM
Billing
PCRF
DPS: XDR distribution

CAS: Multi-interface XDR
association
MES: Data Mediation
UDS: User data shortage
Data Base:
XDR Preprocessing Subsystem
Data
source
3rd Party System
Web Application Portal
Network
Inventory
Huawei Confidential
Sybase IQ : Massive data storage

and quick response to query.
Greenplum: Complex event
computing.
Web Application
Subsystem:
Client: Web-based.
Page 31
Software Capability : Reporting Engine
Connected to the Sybase IQ Data

Warehouse
See all the database tables

and create your own Counter.
Create customize report using

IBM Cognos Report Studio
With friendly drag-and-drop
GUI.
Input the report parameters.
Objective
Style
Schedule
Sending MOD (Email/FTP)
Report Display
PDF/Excel/CSV
Huawei Confidential
Page 33
Software Capability : Customizable Modeling
SEQ Analyst provides Rule + Calculating Engine mechanism for KQI Modeling
customization
SEQ Analyst provides develop tool with which KQI model can be developed in visual mode.
The tool is designed in offline mode (separate from SEQ Analyst system), the reason are:
The KQI model can be developed before the SEQ Analyst commissioning, even before the hardware is not shipped
For service expert (from Huawei and OpCos)
Huawei provides base KQI model to reduce develop duration
Base KQI model for Voice, SMS, WAP/Web, FTP, email
Present module
Dashboard
Report
Web Portal
Data Model
Calculating
Rules
KQI Creation
module
KQI/KPI DB
Rule
Base
KQI Calculating
Engine
Passive
Probe
KQI modeling develop in

offline tool
After developing, the tool

create data model and rules
Huawei Confidential
EMS
NMS
UE
Agent
Active
probe
Load the data model and rules to

SEQ Analyst
Page 34
Software Capability : MPP Database

Greenplum
Greenplum
Sybase
Sybase IQ
IQ
Shared
Interconnect
High Speed Interconnect
Master
Servers
Query planning
& dispatch
Shared
CPU,
Memory
Shared
SAN Fabric
Network
Interconnect
SAN Fabric
Segment
Servers
...
...
Query
processing &
data storage
Shared Storage
Advantage
Advantage of
of Share-everything
Share-everything
Advantage
Advantage of
of Share-nothing
Share-nothing
Characteristic: Computing resources and storage
Characteristic: Preconfigured CPU, memory, hard
resources decoupling
disk resources. Greatly reduce the IO demand,
Expand the specific resource you need.
Huge data storage capability
Quick response of query.
A super capability of complex event

computing.
Linear performance growth in expand.
Faster data loading speed > 10TB/Hr
Huawei Confidential
Page 35
Server Collection and Data Flow

Web/Cognos
Server
Portal/Reporting
GP
Server
Sybase
IQ
Data Computing
Data Warehouse
EMS/NMS/3rd
EMS/NMS/3rd Party
Party Probe
Probe
Customer Information DB
Data Correlation
Real-time Processing
Huawei
Huawei Passive
Passive Probe
Probe
UDB
Server
CAU
Server
RTMU
Server
DPU
Server
MED
Server
Data Distribution
Huawei Confidential
Data Mediation
Page 36
Hardware Description : Server and Storage

Server: RH2288V2
RH2288V2 Specifications:
CPU: 2 * Intel Xeon E5-2670 CPU
Memory: 16*16G
Storage: 12*600GB(3.5")+2*600GB(2.5")
Interface: 4*10GE + 4*GE
Power: 2 hot-plug redundant PSU (AC/DC)
S3900 Specifications:
Storage: S3900
CPU : Next generation 64bit multi core CPU

Cache : 32GB
Internal I/O bus : 36 internal PCIE2.0
channel
External I/O channel : 6Gb/s
SAS2.0 4/8Gb/s FC 10Gb/s Ethernet I/O
channel
Huawei Confidential
Page 37
Cabinet
Hardware Specifications
FR42612
Device weight
147kg
External dimensions (H x W x D)
2,200 mm x 600 mm x 1,200 mm (86.61 in. x

23.62 in. x 39.37 in.)
Height of available space
42U (1U=44.45mm)
Environment Specifications
Operating
Temperature
2200mm
Device model
0-50 C
temperature
Storage
-20-100 C
temperature
Humidity
5%-95%, no condensing
Power Supply
AC power supply: 110-240 V
20W
600mm
Huawei Confidential
Page 38
Content
Huawei Confidential
Page 39
NetProbe Support Full Scale Data Collection

Central Site
Deploy SEQ
Analyst
platform
Application Server
CEM VIP, Group, VAP, VAC, Smartphone, Roaming Analysis

SQM Real-time Monitoring, Root Cause Analysis
NPM 2G/3G/LTE, monitor & analysis
Distributed
Computing
Real Time Process
Data model Analysis
Database
Data Mediation and PreProcessing
Remote
Remote Site
Site
Row signaling data storage and perform the real-time tracing tack
Signaling decoding and generate the detail record for per call and per
session
Deploy
Deploy Net
Net
Probe
Probe
CSCF
STP/ISTP
NE Site
Deploy Signaling
collection
equipment
Gi
HLR
C/D/E/CAP
MSCa
MGW
PGW
SGSN
Gb
Iu-CS
GSM
SGi
GGSN
Gn
SMSC
Mc
HSS
S6a
S5/S8
UMTS
Huawei Confidential
SGW
MME
S1-MME
Iu-PS
S11
S1-U
LTE
Page 40
Specification of NetProbe
2U
2U Probe(CS, IMS,PS and LTE):

10 Gbps Processing capability
24 TB Local storage
4*10 GE fiber interface
12U Probe(PS and LTE):

12U
100 Gbps Processing capability

60 TB Local storage
32*10 GE fiber interface
100Gpbs Probe is the key capability in the future LTE era to meet data
explode
Huawei Confidential
Page 41
The key Differentiator of Huawei MBB Probe

HTTP
Streaming
Huawei MBB Probe can accurately identify streaming buffer

and stall by proprietary algorithm.
Email XDR
XDR
Email
HTTP XDR
XDR
HTTP
Huawei MBB Probe can associate multiple TCP fows and

multiple HTTP transactions within one record.
Streaming XDR
XDR
Streaming
SmartCare
SmartCare
Platform
Platform
MBB
MBB Probe
Probe
Email
Huawei MBB Probe can identify email login, URL, the email list
(Outbox / Inbox / Deleted ..), send/receive mail, and provide the
calculated success rate and delay.
Iu-PS
Gn
The Proprietary Algorithm Provided by Probe is the Key of SmartCare Applications

Huawei Confidential
Page 42
Proprietary Page-based WEB/HTTP Service

Analysis
Customer Surfing on the
Website
Huawei Proprietary Page-based Statistic

Technology
Website Server
Message
and flow
Multiple TCP fows

Multiple HTTP trans
Load first page
Idle
Idle
Load Page
Idle
Load Page
Other Vender KPI
Customer
Surfing on
Website
First Page
Probe
Statistic
Records
Website Page
1*xDR
1*xDR
Huawei KQI
Transaction Attempt
Page Access Success
Transaction Failure
Page DL Success
Transaction Success Rate
Bad Page DL Speed
Website Page
1*xDR
Huawei Probes Proprietary Page-based Statistic Technology Enable Operator to Match the
Statistic Data with the Actual Subscriber Action and Get the True User Experience
Huawei Confidential
Page 43
Accurately Identify the Touch Point of Streaming

Service
Touch Point:
Normalized
Normalized
Stall
Stall Time
Time
Interruption
Interruption
Rate
Rate
RST Disconnection
Rate
FIN Disconnection
Rate
TCP DL Retransmission
Rate
Streaming DL Throughput
D Stall
Stall
Stall
Frequency
Frequency
TCP DL Retransmission
Rate
Streaming DL Throughput
C Play
Access
Access
Delay
Delay
TCP Connect Average Delay

GET Response Average
Delay
Initial Buffer Average Delay
E Interruption
Access
Access
Success
Success Rate
Rate
TCP Connect Success Rate

GET Response Success
Rate
Initial Buffer Success Rate
B Buffer
Streaming Evaluation System of SmartCare
KQI
A Access Star
B Buffer Star
C Play Star
D Stall
E Abnormal
Interruption
KPI
A Access
Huawei MBB Probe Enable the Streaming Evaluation base on the Real Customer Experience
Huawei Confidential
Page 44
Service Awareness Engine

Highlights:
Presentation Layer
NetProbe
L7/L7+ Protocol
Identification
Network
L3/L4 Protocol
Identification
WAP1.X/2.0
HTTP/ HTTPS
Facebook
Twitter
Radius
Gaming
Win_Update
L3/L4 Parse
Flow Table
Match
Basic Service
L7/L7+ Apps
Parse
SMTP (SSL)
POP3 (SSL)
IMAP4 (SSL)
Webmail
MS_Exchange
LotusNotes
Blackberry
1300+ protocols identification
Self-development SA Engine
R&D centre in U.S.A, Europe and China
Released periodically to keep the up-to-date

SA capabilities
Enable especial protocols customization
P2P
Email
eDonkey
Bittorrent +
FlashGet
Thunder
HotLine
GNUTELLA
DirectConnect
.
VoIP
Skype Out/In
SIP, Diameter
H323,MGCP
Net2Phone
GoogleTalk
Shutter
UUCall
.
Streaming
RTP/RTSP
RealPlayer
MS_Media
Flash_Yahoo
PPLIve
YouTube
AOL_Video
IM
MSN
GoogleTalk
YahooMsg
Skype IM
ICQ
Viber
Whatsapp
Huawei self-development service awareness (SA) engine supports over 1000+

protocols
Huawei Confidential
Page 45
Data
Collection
GE/10GE Fiber
(SM/MM)
FE/GE Copper
E1/T1(64K/2M)
Probe
10GE Fiber
10GE Fiber
GE Copper
LS
W
TDM
Probe
2M E1
GE Copper
DXC
64K/2M E1
TAP
TAP
IP electrical interface
access
FE/GE Copper
High
Impedanc
e Adapter
LS
W
GE Fiber
5 6 7
10GE Fiber
Optical
Splitter
GE/10GE Fiber (SM/MM)
E1/T1(64K/2M)
NGN/GSM/UMTS/LTE Network
Huawei Confidential
Page 46
Content
Huawei Confidential
Page 47
Reference Cases and Footprint
Worldwide Service Staff

26,000+
PMP Project Management Experts
Product Technology Experts
Full-Time Training Instructors
SmartCare Deployment Staff

4,000+
Dedicated SmartCare R&D Staff
MEGAFON Russia
3 UK
Vodafone Hungary
China Mobile
China Unicom
China Telecom
Nextel Mexico
STC Saudi Arabia

MTN Africa
UFONE Pakistan
Reliance Indian
Hutchison Hong Kong

DTAC Thailand
Maxis Malaysia
Huawei Confidential
550+
Certified Service Partners Globally
Certified Engineers from Partners

50,000+
HUAWEI SmartCare solution has been deployed more than 30 global cases.
200+
1,200+
XL Indonesia
CellC S. Africa
900+
Page 48
3,500+
Saudi Arabia STC

Presentation
Presentation Layer
Layer
Networkinsight
insight
Network
Data
Data Shared
Shared
Layer
Layer
Collection
Collection Layer
Layer
Serviceinsight
insight
Service
Customerexperience
experienceinsight
insight
Customer
Distribution DB
DB (Mass
(Mass Storage
Storage &
& Parallel
Parallel Computing
Computing
Distribution
NGN Probe
STG & A/Iu

Probe
PS Probe
Fixed
CS
LTE Probe
MBB
GEO-location
LTE
Mobile
Client
RNC
Project Scope: 22,700,000 mobile subscribers and 3,750,000 fix subscribers / 50Gbps mobile broadband traffic
Case DNA
Challenges The gap between the actual customer experience of using these technologies and STCs ability to
measure the customer experience accurately is increasing.
Huawei SmartCare Solution: Huawei SmartCare solution enable operator measuring and monitoring the actual
customer experience and allow STC to focus on issues that impact both the customers perception of network as well
as business issues that impact corporate growth.
Benefits: Reduce O&M cost by -10%, Increase revenue by 1%, Increase customer satisfaction by 15%
Huawei Confidential
Page 49
Indonesia XL
Service Quality Report
Application Report
Customer Report
Project Scope: 40,000,000 mobile subscribers / 30Gbps mobile broadband traffic

Case DNA
Challenges Smartphone/ data service complaints resolution requires about 30% more cost, compared to traditional voice
Huawei SmartCare Solution: Huawei SmartCare solution enable operator to move form network basic O&M to service
quality and customer basic O&M. And perform streamlined processes for proactive monitoring, complaint handling and
troubleshooting.
Benefits: Reducing resolution time by 40% for Smartphone/data services complaints handling
Huawei Confidential
Page 50
China CMCC
CEM VIP, Group, VAP, VAC
SQM Real-time Monitoring, Root Cause Analysis
NPM MBB, monitor & analysis
Case DNA
Challenges Lacked the ability to identify end
SEQ Analyst
Application Server
users experiencing a substandard quality of

service to initiate a proactive customer rescue
program
Real Time Process
Distributed Computing
Data model Analysis
Huawei SmartCare Solution: Initiated a program

Data Mediation and Pre-Processing
HL
to proactively identify users experiencing
substandard quality based on predefined KQIs.
Database
IP BB
Benefits: Proactively reduced the number of end

J** Site
users experiencing a substandard quality of

service. Potential savings from preventing churn
X** Site
Ratio of users experiencing substandard quality
SGSN
3.50%
Reduce
1500
3.00%
2.50%
NetProbe
NetProbe
SGSN
GGSN
Gn
GGSN
Gn
2.00%
1.50%
1114-1120
1121-1127
1128-1204
1205-1211
1212-1218
Project Scope: 6,000,000 mobile subscribers / 5Gbps mobile broadband

traffic
Huawei Confidential
Page 51
Released
Ready for Contract
Planned
Planning
Roadmap
2.2 (2013Q2)
CEM
CEM
Customer
Customer Care
Care Intelligent
Intelligent
CDR
based
service
CDR based service failure
failure
analysis
analysis
NPM/SQM
NPM/SQM
Protocol
Protocol analysis
analysis
SQM
SQM for
for streaming,
streaming, blackberry*
blackberry*
IP
QoS
impact
on
voice
IP QoS impact on voice
(VisualIP)
(VisualIP)
SLA
SLA for
for enterprise
enterprise
Alarm
reengineering
Alarm reengineering
Inter-operable
Inter-operable with
with Geo-loc,
Geo-loc,
Mobile
client
Mobile client
Platform
Platform &
& Probe
Probe
Dashboard
Dashboard
Dynamic
Dynamic KPI
KPI
Integration
Integration Framework
Framework
(FTP/SFTP,
(FTP/SFTP, HTTP
HTTP SOAPREST)
SOAPREST)
MBB
Probe:
40Gbps
MBB Probe: 40Gbps
LTE:
LTE: S3,
S3, S10,
S10, S4/S12,
S4/S12, Gx,
Gx, Gy
Gy
Roadmap does NOT represent any commitment.
3.0 (2014Q2)
3.1 (2014Q4)
5.0(2015Q2)
CEM
CEM
Customer
Customer Care
Care Intelligent
Intelligent
Knowledge
base
Knowledge base
Data
Data feed
feed with
with profile,
profile,
service
experience,
service experience,
consumption
consumption
Churn
Churn analysis
analysis
Dynamic
Dynamic policy
policy (congestion)
(congestion)
Market
Market campaign
campaign service
service
Up
sell
Up sell
Service
Service quality
quality redemption
redemption
CEM
CEM
Customer
Customer Care
Care Intelligent
Intelligent
One
click
to
correct
One click to correct device
device
configuration
configuration
Policy
Policy degradation
degradation
Wireless
Wireless adjustment
adjustment
E2E
E2E lifecycle
lifecycle modeling
modeling
Dynamic
policy
Dynamic policy (VIP
(VIP
assurance)
assurance)
Marketing
Marketing campaign
campaign service
service
Cross
sell
with
user
behavior
Cross sell with user behavior
CEM
CEM
Customer
Customer Care
Care Intelligent
Intelligent
Proactive
notification
Proactive notification
Support
Support CEM
CEM app
app for
for self-care
self-care
Support
Support NGN
NGN // IMS
IMS
Integration
with
Integration with FBB
FBB E2E
E2E
tester
tester
Policy
Policy automation
automation
Marketing
Marketing campaign
campaign support
support
Tailored
Tailored service
service plan
plan
Turbo
button
Turbo button
NPM/SQM
NPM/SQM
IMS
IMS monitoring
monitoring
SQM
SQM for
for Mobile
Mobile Data
Data
KQI
KQI with
with Availability
Availability
Demarcation
Demarcation with
with expertise
expertise
Alarm
impact
analysis
Alarm impact analysis
Issue
Issue trouble
trouble ticket
ticket directly
directly
CSFB,
VoLTE
analysis
CSFB, VoLTE analysis
NPM/SQM
NPM/SQM
SQM
SQM for
for VoLTE,
VoLTE, IM
IM
SQM
for
FBB
voice,
SQM for FBB voice, HSI
HSI
KQI
with
IP
QoS
for
access
KQI with IP QoS for access
SLA
SLA enhancement
enhancement
Network
Network planning
planning with
with
capacity
capacity forecast
forecast
NPM/SQM
NPM/SQM
OTT
OTT application
application trend
trend analysis
analysis
M2M
trend
analysis
M2M trend analysis
SQM
SQM for
for FBB
FBB voice,
voice, HIS
HIS
Demarcation
Demarcation for
for IT
IT
SLA
SLA for
for cloud
cloud service
service (PaaS
(PaaS //
IaaS)
IaaS)
Platform
Platform &
& Probe
Probe
Platform
&
Probe
Cloud
Platform
Platform & Probe
Cloud ETL,
ETL, Data
Data mining
mining
Platform &
& Probe
Probe
Integration
Framework
Integration
with
SDP
Cloud
platform
Integration Framework
Integration with SDP
Cloud platform
(Weburl)
Support
Probe
(Weburl)
Support SOA
SOA
Probe for
for IT
IT
CEP/RTD
MBB
Probe:
200
Gbps
MBB
Probe:
CEP/RTD
MBB Probe: 200 Gbps
MBB Probe: 500+
500+ Gbps
Gbps
MBB
MBB Probe:
Probe: 100Gbps
100Gbps
Probe
Probe for
for IMS:
IMS: Mw/Cx/Mg/ISC
Mw/Cx/Mg/ISC
3G:
Iub
3G: Iub
LTE:
LTE: SGs
SGs
Huawei Confidential
Page 52
Thank You
Copyright2012 Huawei Technologies Co., Ltd. All Rights Reserved.
The information contained in this document is for reference purpose only, and is subject to change or withdrawal
according to specific customer requirements and conditions.
Huawei Confidential
Page 53

SC1002 HUAWEI SmartCare SEQ Analyst &amp; NetProbe Technical Slides V2.4

Uploaded by

Document Information

Copyright

Available Formats

Share this document

Share or Embed Document

Sharing Options

Did you find this document useful?

Is this content inappropriate?

Copyright:

Available Formats

SC1002 HUAWEI SmartCare SEQ Analyst &amp; NetProbe Technical Slides V2.4

Uploaded by

Copyright:

Available Formats

Truly Managing Customer Experience Has Begun

- HUAWEI SEQ Analyst Solution

HUAWEI TECHNOLOGIES CO., LTD.

Huawei SEQ Analyst Solution Overview

Huawei SEQ Analyst Product Introduction

Huawei NetProbe Product Introduction

Globle Reference Case and Roadmap

HUAWEI TECHNOLOGIES CO., LTD.

Huawei SEQ Analyst Solution Portfolio

Service Quality Management

Customer Experience Management

E2E service quality assurance

E2E analysis & optimization on

Web-based Application Presentation Layer

Role & Auth

For 2G/3G PS and LTE

For 2G/3G CS and IMS

Huawei NetProbe Family

HUAWEI TECHNOLOGIES CO., LTD.

Data Mediation and Preprocessing Subsystem

Other OSS/BSS system

SEQ Analyst Integration Map

HUAWEI TECHNOLOGIES CO., LTD.

Event Data Record

Integrated as data source

SEQ Analyst Platform

Integrated for operation

Unified Platform of SEQ Analyst Solution

Unified platform, E2E perspective of

Separate tools, less interactive

network, service and user

Higher CAPEX and OPEX

Lower CAPEX and OPEX investment

Centralized data warehouse

HUAWEI TECHNOLOGIES CO., LTD.

Value Proposition of SEQ Analyst Solution

Reduce the time need to

Enable Subjective Survey

HUAWEI TECHNOLOGIES CO., LTD.

Increase roaming traffic

Multiple Business Applications and Use Cases

SEQ Analyst Applications Overview

Multi-dimensions Resource Insight

Access network traffic reporting

Location traffic reporting

Traffic trend reporting

APN traffic reporting

Application traffic reporting

Network Planning= F ( O, S , A, SM, TM )

SEQ Analyst provide rich

Multi-dimensions network resource consumption analysis enables operator to do precise

HUAWEI TECHNOLOGIES CO., LTD.

Case of SQM Demarcation & RCA

Web KQI Drop

Call Drop Rate

RCA Report of the

One website contribute

A website server malfunction is

Where the VIP is.

Understand the VIP Failure in real-time.

Service KQI(Threshold )VAP Demarcation (Location & Failure

HUAWEI TECHNOLOGIES CO., LTD.

Voice Quality Management Solution

Full-fedge Voice Quality Management Solution

SC1002 HUAWEI SmartCare SEQ Analyst & NetProbe Technical Slides V2.4

SC1002 HUAWEI SmartCare SEQ Analyst & NetProbe Technical Slides V2.4