Research on Laptop segment

LALITSINGH JODHA            24
SUMIT SHARMA                   40
VAIBHAV DHAMELIYA        41
HUSAIN CHHATARIYA         18
NIMIT GOSALIYA                   30 
Brief into on Research
 Percentage of the people using compaq
laptops.
 Most preferred company in the laptops

 Age group who prefer laptops

 Identifying the new target segment




Problem
 Declining in sales as compare to previous five
years.
Hypothesis examined
 We are assuming that declining in the sales
due to the new competitors in market.
Sampling procedure

 Here we prefer the Cluster Sampling

 Dealing with large populations we divide
groups.
 E.g., state, rural-urban areas, districts, cities ,
etc.
Variables to be determined


 Age of the user

 Profession of the user
 Economic status of the user
 The interest of the user in the particular
company



Questionnaire


 What is your age (……)

 What is your occupation.(…….)

 Why are you using laptop (…….)

 Which laptop you are using (……)

 What is cost of your laptop (…..)

 Which features you want to like most(….)

 Do you admire to buy another laptop(….)


THANK YOU