Professional Documents
Culture Documents
CALL CENTER
H ni, 04/2011
MC LC
1.
GII THIU....................................................................................................................2
1.1. Tm quan trng.........................................................................................................2
1.2. Call Center (CC), vai tr v c tnh.........................................................................2
2.1.1. Trung tm dch v Khch Hng.........................................................................2
2.1.2. i din ca doanh nghip.................................................................................3
2.1.3. Call Center: Knh thu thp v cung cp thng tin hiu qu.............................3
2.1.4. Call Center: B phn Kinh Doanh.....................................................................4
1.3. Mt s v d trin khai thnh cng m hnh Call Center ti Vit Nam....................4
1.4. Nhu cu v h thng Call Center ca Vit Nam........................................................4
2. TH MNH CA VTC TRONG LNH VC VIN THNG V TRUYN HNH. . .6
3. M HNH HOT NG CA CALL CENTER...........................................................7
4. GII PHP......................................................................................................................8
4.1. Cc thnh phn h thng...........................................................................................8
4.2. Nng lc ca h thng...............................................................................................9
4.3. c tnh ca h thng................................................................................................9
4.4. Chc nng phn mm trong h thng CC.................................................................9
4.4.1. Core VoIP soft-switch:.......................................................................................9
4.4.2. Operation Administration Managerment Software:...........................................9
4.4.3. Client software:..................................................................................................9
4.5. Cc tnh nng ca h thng CC.................................................................................9
4.6. Bo hnh v o to khai thc.................................................................................12
5. YU CU PHM MM C TH CA CALLCENTER CA NGN HNG......12
5.1
. Cc tnh nng Callcenter c bn...............................................................................12
5.2
. Tnh nng c th......................................................................................................13
5.2.1. Dnh cho iu hnh ca.........................................................................................14
5.2.2. Dnh cho qun l.................................................................................................15
5.2.3. Dnh cho Agent...................................................................................................17
Confidential
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1. GII THIU
1.1. Tm quan trng
Trong giai on cnh tranh khc lit hin nay, tm quan trng, s nh hng ca
khch hng i vi thnh cng ca doanh nghip c nh gi ng mc. Cc
dch v lin quan n vic tr gip, chm sc, gii p thc mc cho khch hng s
nh hng trc tip i vi kt qu kinh doanh ca doanh nghip. V pha khch
hng, yu cu v cht lng dch v cng ngy cng cao hn ch khng n thun
ch l gi c cnh tranh.
Vi tiu ch kinh doanh t Khch Hng l trung tm i vi doanh nghip; cc
trung tm chm sc, phc v khch hng ra i, vi yu cu, mc tiu t ra u tp
trung vo vic tng s tho mn cc yu cu ca khch hng. Mt khi khch hng
hi lng vi cht lng ca sn phm dch v ca doanh nghip, chc chn gi tr
cng nh Doanh Thu ca doanh nghip ngy cng tng trng bn vng.
Nn tng ca mt trung tm chm sc, phc v khch hng l mt i ng nhn
vin chuyn nghip v mt h tng thng tin vng mnh, h thng my mc phc v
cc cng vic mt cch hiu qu. H tng thng tin ny c xy dng da trn m
hnh Call Center.
Call Center cung cp cho nhn vin nhng thng tin khch hng c ch, ng
thi nhng cng c lm vic cn thit s nng cao kh nng phc v khch hng,
cng c mi quan h gia khch hng vi doanh nghip, v nh vy s nng cao
lng trung thnh ca khch hng. R rng, vic trang b CC cho doanh nghip c
sn phm n ngi tiu dng, d mc nh, cng l iu ht sc cn thit.
1.2. Call Center (CC), vai tr v c tnh
1.2.1. Trung tm dch v Khch Hng
Cc yu cu ca Khch Hng trc y thng c gii quyt theo tng b
phn ph trch khc nhau theo tng loi sn phm dch v khc nhau. Kt qu l c
rt nhiu pht sinh i km nh khch hng khng th n mt ni gii quyt
nhiu yu cu, cc b phn khng th m trch cng vic cho nhau, khch hng
phi ch i lu khi c cng nhiu yu cu n cng mt b phn,
Vic CC ra i s gip khch hng hi lng hn rt nhiu m cng vic t chc,
qun l cng tr nn hiu qu. Khch hng ch cn mt a ch cho tt c cc yu
cu, ch mun lin lc theo cch mnh thch, m thng tin c c lun nhanh
chng, thng nht.
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Cc giao dch vin c th phc v cho nhiu dch v khc nhau, mi dch v c
nhiu giao dch vin khc nhau vi nhiu cp u tin khc nhau. Doanh nghip
gi y s dng ngun lc mt cch hiu qu i i vi vic ci tin cht lng ca
dch v khch hng.
1.2.2. i din ca doanh nghip
CC l b mt ca doanh nghip i vi khch hng. L ni m khch hng c
th tin tng, nh gi, so snh v cht lng sn phm dch v ca doanh nghip
mt cch trc tip hay gin tip. Mt CC tt c th gip doanh nghip thu ht thm
nhiu s quan tm ca khch hng, t khch hng vo ng v tr ca ngi c
phc v mt cch chu o nht.
Vic khng c hoc tn ti mt CC khng tt nh vic gii quyt cc yu cu
ca khch hng khng tt, cung co thng tin cho khch hng khng thng nht,
chm chp, khng theo s thch ca khch hng hay n gin ch vi thi khng
kim sot c ca giao dch vin l cch nhanh nht y khch hng ra i.
Xy dng mt CC tt cng chnh l vic xy dng chin lc pht trin lu di,
bn vng cho doanh nghip.
1.2.3. Call Center: Knh thu thp v cung cp thng tin hiu qu.
Vic tip xc vi khc hng trc tip hay gin tip thng qua cc phng tin
lin lc khc nhau do khch hng la chn t CC vo mt vai tr rt quan trng:
Trung tm thu thp thng tin khch hng.
Vic thu thp thng tin khch hng c thc hin vi rt nhiu phng tin h
tr khc nhau. Cc thng tin c chnh xc gn nh tuyt i v cc sn phm
dch v khch hng ang hoc s s dng, ang quan tm; v cc loi sn phm dch
v ph hp vi tng i tng khch hng, tng khu vc a l, v ho; v xu
hng tiu dng ca khch hng v mt hoc nhiu loi sn phm, dch v no ,
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4. GII PHP
Chng ti a ra cu hnh chi tit cho mt h thng Call Center chuyn nghip
c kh nng cung cp ti 100 in thoi vin nh sau.
CallManager Server: thc hin chc nng iu khin ca ton h thng CC, bao
gm: IVR, ACD, ...
Phc v ti 96 agents
Confidential
8/22
100.000 calls/24h
D trin khai lp t
D s dng
D bo tr
Tnh nng y
Bo co thng k a dng
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9/22
nh tuyn: mm do, linh hot v cho php nh tuyn lin mng theo yu cu.
Mn hnh pop-up.
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10/22
Cho php duy tr mt hoc nhiu mn hnh theo di trc tuyn, t xa cc d liu
ca trung tm tr li khch hng.
Cc gii php v cng c phn cng v phn mm h tr vic khai thc, qun
l vic cung cp dch v p ng yu cu ca bn mi thu v vic o to nhn
vin hiu qu nht.
Cho php gim st, theo di ton b hot ng ca h thng k thut tp trung t
xa (thng s h thng, cu hnh, tnh trng hot ng online, hin trng vn hnh
khai thc ca Call center, kt xut ton b cc bo co).
Cho php qu doanh nghip c quyn truy xut theo giao din Web hoc
phng thc server-client n tt c cc thng tin, d liu v sn xut bo co
trong h thng ca nh cung cp dch v t a im lm vic ca bn mi thu
(H Ni) n h thng ca nh cung cp (online v offline).
Cho php doanh nghip tip nhn ton b d liu th cha x l ca h thng
(CDR file t ACD/IVR, d liu gim st cuc gi, backup).
Cc tnh nng khc: Gii php c tnh m, cho php ci t cc tnh nng nng
cao nh:
-
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11/22
VTS cung cp min ph kho hun luyn khai thc s dng tnh nng ca h
thng CC (kho hc 3 ngy).
5.1
M t
Kt lun chung
- Ch thch hp vi cc d
liu mng tnh cht ni
ti ca VinaTAD h
tr Agent tra cu c
nhanh
- Cc d liu pha VMS
cn ly tc thi qua web
Module ghi m
- Ghi m ton b cc cuc gi trn h thng.
Lu tr ra cng.
- Ghi m 2 chiu cuc gi c lp, c th nghe
li tng chiu hoc c hai.
- Ghi m thoi cht lng tt nht (11kHz,
8bit, mono).
Confidential
12/22
5.2
Cc module bo co
- Cc bo co phc v i sot
o Bo co tng hp cc dch v theo thi
gian.
o Bo co chi tit cc dch v theo thi gian.
- Bo co cho in thoi vin
o Bo co s pht, s cuc tr li theo Agent.
o Bo co tng hp cc cuc rt/nh/thnh
cng.
o Bo co cc thao tc x l ca in thoi
vin (nht my, chuyn my, nh my sau
2 chung, kha/m my).
o Tn sut v t trng tr li cuc gi
o Nghe ghi m cc cuc gi
- Bo co trnh trng s dng dch v
o Tn sut v t trng truy cp cc dch v
o Tn sut v t trng truy cp cc nt dch
v
. Tnh nng c th
- Cha y .
- Thiu nhiu bo co,
mn hnh hin th cho
Ngi qun tr, gim st
agent.
- Cn nhiu giao din
dng biu , trc quan.
Sau khi lm vic chi tit vi t K thut v nhm Gim st iu hnh, 2 bn thng
nht cn b sung cc tnh nng sau phc v ch yu cho cng tc gim st v iu
hnh h thng:
5.2.1. Dnh cho iu hnh ca
Theo di online vic tip nhn cuc goi ca Agent. C cnh bo v mu khi
tip nhn cuc gi qu khong thi gian cho php. Khong thi gian ny so
Admin t nh ngha da vo giao din ring
Nghe Online 3 bn gm in thoi vin Khch hng - Trng ca can
thip, h tr
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Phn phi dung lng cho Agent trn th vin (CSDL tra cu cho Agent)
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Bng theo di thi gian phc v (bng ny c cp nht online, c public
cho ton TV v i ng qun l iu hnh ..).Trong bng phi c t nht cc
thng tin sau:
o Tn TV.
o ID.
o S cuc tr li
o S cuc ngn
o S cuc rt
o Thi gian chung: Alerting (nh ngha trc, khi chung c ht
thi gian ny th cuc gi t ng c ni vi Agent)
o Thi gian m thoi :Servicing
o Thi gian ngh gia hai cuc gi: Clerical(c nh ngha trc. nu
hng ch cn cuc ang ch th khi Agent tip nhn xong cuc thoi
trc, ngay lp tc sau khong thi gian Clerical chung ca Agent ny
li reo)
o Handing=Servicing+Clerical
o Thi gian login vo h thng.: l tng thi gian ng nhp vo h thng
o Thi gian Ko phc v (Notready).: Tng thi gian Agent trng thi cha
sn sng(c vic ring khng th tip nhn cuc gi Agent cn chuyn
sang trng thi ny my khng chung)
o Thi gian phc v (ready).Tng thi gian chung reo, tip nhn cuc gi
va thi gian ri sn sng ch cuc gi
o T l % Ready=ReadyTime*100/LoggedIn
o Incomming. Not Servicing: s cuc chuyn thoi
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2
3
Agent
SurName
VQuach
Thi Thu
Ha -1254
V-Tran
Thi
Nhung1293
V- Tran
Thi Hoa1429
VNguyen
Thu
Hue1253
Calls
Average Time
Duration
Incom.Non
Answered
ShortCalls
Rejected
Alerting
Servicing
Clerical
Handing
LoggedIn
ReadyTime
NotRdyTime
Ready
Srv
num
num
Num
mm:ss
mm:ss
mm:ss
mm:ss
hh:mm
hh:mm
hh:mm
num.calls
3654
756
0:01
1:11
0:03
1:14
169:51:00
150:07:00
19:43
88.38
21
4036
251
34
0:01
1:57
0:03
2:01
189:38:00
164:44:00
24:54:00
86.86
24
3922
332
20
0:01
1:44
0:03
1:47
219:24:00
199:22:00
20:02
90.87
3759
312
0:01
1:53
0:03
1:56
218:01:00
198:38:00
19:22
91.12
24
Confidential
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