Professional Documents
Culture Documents
leckstrom@elon.edu
http://laureneckstrom.weebly.com/
EDUCATION
Elon
University
|
Elon,
NC
|
May
2016
Bachelor
of
Arts:
Strategic
Communications
Minor:
Business
Administration
GPA:
3.8
WORK
EXPERIENCE
FleishmanHillard
|
New
York,
NY
|
Summer
2015
Intern,
Brand
Marketing
Tracked
all
client
media
coverage
using
BurrellesLuce
Clipped
prominent
media
coverage
for
end
of
year
clipbook
Drafted
and
revised
content
for
Connecticut
Office
of
Tourism
monthly
newsletter
and
feature
article
Wrote
social
media
content
for
Connecticut
Office
of
Tourism
twitter
page
Pitched
media
outlets
on
behalf
of
the
Connecticut
Office
of
Tourism
Created
media
lists
using
Cision
Assisted
with
preparation
for
new
business
pitches
SiriusDecisions|
Wilton,
C.T.
|
Summer
2014
Intern,
Product
Marketing
and
Management
Updated
and
managed
SiriusDecisions
Salesforce.com
accounts
to
create
various
marketing
campaigns
Utilized
Salesloft
to
search
for
perspective
clients
Organized
extensive
Research
libraries
to
create
better
access
for
clients
on
the
SiriusDecisions
database
Built
presentation
decks
for
the
Product
Marketing
and
Management
team.
Understood
proper
audience
messaging
techniques
and
strategies
Built
html
coded
documents
Learned
proper
brand
consistency
strategies
Rent
the
Runway
On
Campus
|
Elon,
N.C.
|
Fall
2013-
Spring
2014
Intern,
Team
Manager
Planed
events
on
campus
to
promote
brand
awareness
Generated
site
traffic
through
various
social
media
outlets
Created
marketing
campaigns
to
endorse
Rent
the
Runway
on
college
campuses
Set
a
positive
example
for
other
team
members
Ensured
tasks
were
completed
in
a
timely
and
efficient
manner
BeConcise
|
Stamford,
CT
|
Summer
2013
Intern
Managed
social
media
accounts
for
client,
York
House
Press
Created
marketing
campaigns
for
clients
such
as
York
House
Press
Developed
marketing
strategies
for
various
clients
Learned
strategic
communication
and
marketing
skills
in
order
to
promote
a
client
or
a
brand
to
the
public
Thomson
Reuters
|
New
York,
NY
|
Winter
2013
Intern
Contributed
to
event
planning
and
organization
Created
press
releases
for
weekly
news
blog
Developed
a
social
media
flyer
and
public
relations
campaign
for
corporate
events
Learned
the
importance
of
corporate
branding
and
corporate
image
Developed
strategic
writing
skills
and
gained
confidence
in
my
work
LEADERSHIP
&
INVOLVEMENT
Live
Oak
Communications|
Elon,
N.C.
|
Fall
2013-Spring
2015
Account
Executive
Student
run
integrated
marketing
communications
agency
at
Elon
University
Researched
and
developed
brand
positioning
strategies
to
promote
client
on
a
regional
and
national
scale
Increased
communication
and
engagement
strategies
with
customers
Developed
highly
successful
e-mail
marketing
campaigns
and
newsletters
to
engage
with
customers
Managed
various
social
media
accounts
including
Facebook,
Instagram,
Twitter
and
Pinterest
while
increasing
followers
by
nearly
20
percent
Developed
marketing
and
social
media
campaigns
that
increased
customer
engagement
by
nearly
11
percent
Phi
Mu
Gamma
Nu|
Spring
2013-
Present
Membership
Director
Public
Relations
Committee
Phi
Kappa
Phi
|
Spring
2015
National
interdisciplinary
honor
society
for
top
7.5
percent
of
junior
class
and
top
10
percent
of
senior
class
Lambda
Pi
Eta
|
Spring
2015
National
communications
honor
society
Lauren E. Eckstrom