Professional Documents
Culture Documents
Jackson
Eng.
201
Research
paper
The
Importance
of
Communication
As I sit in front of him in silence waiting for the interview to start I think to
myself
I
hope
this
goes
well,
and
not
be
nervous.
He
stops
what
he
is
doing
on
his
computer,
looks
at
me,
and
smiles.
I
take
a
deep
breath
in
and
relax,
because
I
know
I
have
his
full
attention
now.
Ive
known
Greg
for
almost
a
year
now
he
was
one
of
my
first
teachers
here
at
Brooks,
he
taught
the
History
of
Photography
class.
Having
him
again
two
semesters
later
in
Lighting
Studio
I
really
got
to
know
him
better
and
form
a
connection.
I
found
out
that
he
was
a
still
life
studio
photographer
before
he
became
a
teacher,
which
is
the
type
of
genre
of
photography
I
wish
to
pursue
a
career
in.
As
we
talked
through
out
the
interview
he
kept
repeating
similar
things
over
and
over
again,
he
kept
going
back
to
how
important
communication
is
with
your
clients.
Communication
is
the
imparting
or
interchange
of
thoughts,
opinions,
or
information
by
speech
and
writing-
[dictionary.com].
In
the
interview
he
explained
to
me
how
communication
is
the
key
to
good
business
and
how
all
photographers
use
writing
in
little
things
like
contracts,
emails
to
clients,
and
as
simply
as
jotting
down ideas. In this essay I will talk about the different conventions photographers use to
communicate with their clients and how writing is involved.
The first interaction you have with a client is most likely going to be them
viewing your work on your website. Your website is based off of who your potential
clients -your audience- may be. There they can read your artist statement and other
writing that explains your work and who you are as a photographer. If they like your
work they will contact you by email. This is one of the first steps in the process of
working with a new client where you use writing. In week 5 reading it talks about how
email is one of the most important forms of electronic communication [excellence in
business communication pg. 175-195]. Emails back and forth between clients and the
photographer lose the connection you get when you talk to them in person, thats why its
important to schedule a meeting in person if the client is serious. There you can
reevaluate what you talked about in the email, making sure everything came across
clearly to both parties.
During the interview Greg mentioned how its important to always be prepared.
When he has a meeting with a client he likes to make a list of questions that he is going to
ask so he can have a clear idea of that the client wants and what their expectations are. Its
pull out the folder and recall the work you did. Keeping your work in a folder is
important if a client contacts you again because they may want you to shoot something
similar or shoot or using the same lighting. Keeping records is a great way to help you
duplicate a shot for a client.
The final step in a job is writing the invoice at the end of the shoot. During the
interview with Greg he gave me an example of an invoice he would use. He helped
explain typical things you would charge for and how different jobs you charge for
different things. The artifact he gave me was very organized and would be clear for the
client to read. When writing a invoice you have to make sure that you and your client
understand how much you are charging and what you are charging for. This deals with
communication, its important that your client knows what our charging for so that
nothing is a surprise when they get the invoice. In the writing artifact I received from
Greg shows things you would charge for, like production charges, fees, prints, studio, etc.
The invoice is a different writing genre that is simple but very important. Its one of the
most important writing genres because you cant make any mistakes, since youre dealing
with money it is very important to get everything exactly how you and your client agreed
upon.
My interview with Greg showed me that communication
is
the
key
to
good
business,
all
photographers
use
writing
in
things
like
contracts,
emails
to
clients,
and
as
simply
as
jotting down ideas. In this essay I talked about the different
conventions photographers use to communicate with their clients and how writing is
involved. Writing is an important part of photography as a business that most people look
over. Even though writing isnt a major part of the business it is at the core and has to be
well constructed so that the rest of the job runs smooth. Communication with your clients
is very important and typically done through different writing genres found in each step
of the job.