Charles Lee

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Charles, bestguy
http://tw.myblog.yahoo.com/bestguy-express

Yahoo!

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2013/7/3

2010/11/3

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Community
vs.
Social Media

Community

Social Media


Social Media

Virtual Sociality

Group

2012/6

2013/1

FB

FB

15.6% 27.4%

1.
2. Google
3. Facebook

1. Facebook
2.
3. Google

Influencer

Emotional

, Focus
,






followUpdate

5+1

50,000


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 Curation


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Conversation Calendar

-1

-2

-3

-4

-5

iPhoneiPad

PV
vs

Reach%


vs

Plan, Do, Check, Action PDCA


Phase 1
,

Phase 2
Engagements,
comments, likes

Phase 3
Reach,
retweets,

Like, comment

Forward, Buzz
Click/PV

Facebook

Facebook Po
X1 + X5 + X13

PDCA

Google Analytics
Bit.ly
Checking Code

Q&A