Professional Documents
Culture Documents
service delivery of
Assessment on the use of
Bpitrade and its negative aspects as perceived by the current
investors
To seek
Empirical Analysis of Status, problems, and prospects of
ToService
gather Performance and Customer Satisfaction of
BpiTrade(online stock brokerage arm of BPI Securities
ToCorp.)
develop
as perceived by the current investors
Performance
To determine the issues and problems regarding the
online trading platform of BPI Securities experienced by
the current investors
To gather data from the current users of BPItrade and
provide valuable information to the potential investors
who would consider investing stocks in the future
To give critical assessment or suggestions for further
improvements to better serve customer needs
Promotional efforts and perceived effects on profitability, market
share and image of