Arvind Mills

Parent Company

Lalbhai group

Category

Apparel and accessories

Sector

Lifestyle and Retail

Tagline/ Slogan

We believe, we Endeavour, we dream

USP

Constant innovation
STP

Segment

Catering to all groups

Target Group

Middle to higher income groups

Positioning

A brand that everyone can afford

Product Portfolio

Brands

1. Flying Machine
2. Excalibur
3. Ruff & Tuff Jeans
SWOT Analysis
1. One of the largest manufacturers of Denims in India and the world
2. Strong portfolio of domestic and International brands
3. Economies of scale through complete integration

Strength
Weakness

4. Arvind runs India's largest Value Retail Chain - Megamart with over 200 stores
5. Latest Manufacturing tools in production of denims and clothing
6. Over 26000 employees form the workforce for Arvind Mills
7. CSR activities like education (Sharda Trust), upgrading slums etc have enhance brand image

1. Global penetration is limited as compared to a few other international brands

2. Presence of Indian and international brands offers more offering to customers therefore high bran

switching
1.Growth in the garment industry
2.Rapid growth in target group as well as higher incomes
Opportunity

3. Global expansion and reach of brands to increase sales

1.Increasing competition from Indian as well as international brands

Threats

2. Cheaper imports from other countries, and pirated/fake products

Competition

Competitors

1.Madhura Garments
2.Raymonds
3.S Kumars