Brand Description

 Bata is one of the world leading footwear retailer and

manufacturer with operations across 5 continents
managed by 4 regional meaningful business units.

 With 1250 stores across the country, it also has the

widest retail network..

 Bata, over the decades, used the ‘current knowledge‘.

Brand History
 Bata Shoe Company is registered in Zlin. Innovative
from the beginning it departs from century old traditions
of the one-man cobblers’ workshop.

 The company was set up in Konnagar (near Calcutta) in

1932 which is known as Batanagar. It was also the first
manufacturing facility in the Indian shoe industry to
receive the ISO: 9001 certification.

 It operates 63 companies in various industries but

footwear remains the core business with 60 million
pairs sold per year in more than 30 countries.
 PRODUCT/SERVICE AND CORPORATE
INFORMATION
 Shoes from which the brand known, market-oriented
collection that is in line with fashion trends and offers a
good quality to price ratio.

 Incorporated as Bata Shoe Company Ltd on 1913.

The company name was changed to Bata India Ltd on
April 23, 1973.

 Corporate office: Gurgaon

 CEO: Mr. Thomas G Bata

Bata: Improving Market Share

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 Bata today… 2006 2007 2008 2009E 2010E
Serves 1 million customers per day
Employs more than 40,000 people
Operates 5000 retail stores
Manages a retail presence in over 50 countries
Runs 40 production facilities across 26 countries
Social Factor

 Thinking Green... it has been Bata India's endeavour to

preserve the environment.

 Bata Australia has donated footwear through the Red

Cross appeal.
Technological Factor

Tunnel System

Anti Slip Sole

Technological factor cont……

Easy RollingSystem

Climate Management
Competiton Factor
 Liberty shoes

 New retail strategy in order to face the competition.

 shopping malls
 franchisee model
 shop-in-shop

source:www.fibre2fashion.com
Environment Factor
 Bata India is to build a real estate-cum-industrial park in
Batanagar, near Kolkata.

 Bata keep the wearer fit, healthy and safe.

 Company is planning to expand its retail network in rural areas .

source:www.fibre2fashion.com
 Format of Bata

Retail format location Space/layout merchandise

Speciality store strategic Medium sized Focused single category

Bubblegummers is the leading children's footwear brand for
the 0 to 9 olds that assure the healthy growth of a child's foot.

Power embodies diversity with ranges in running, training,

court,basketball, football and Outdoor that combines function
with creativity
Marie Claire shoes are for women with an active lifestyle
who seek contemporary modern styles.

The Weinbrenner line is made up of leather shoes and boots,

low, mid and high cut

characteristics such as double stitching, massage insole,

latex foam insole, soft textile are used to emphasize
the brand image both for comfort and style.
 DR.SCHOLL
The ribbed surface of the insole gently massages
your feet while walking. This boosts the circulation
And keeps you active all the day. The soft sole absorbs
all the shocks while walking.

NORTH STAR
It's a casual yet fashionable street-style shoes that caters
to the young at heart.

Hush Puppies emerged world's first casual shoe

It is soft, breathable and very comfortable shoe.
Known for technology.
The product life cycle
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 Marketing channels of Bata

Company operated retail outlet


Dealer network

Direct marketing to the customers

 Major retail outlet of Bata
 India's first exclusive Hush Puppies outlet at Hyderabad

 10,000 sq ft Mega Store at Vadodara

 Bata India limited Behrampur

 SWOT analysis

 Strength:
 Worldwide presence
 Offers customer best value and great
possible service
 Manages retail presence in 50 countries
 High demand in foreign market
 Weakness:

 Losing competition because of the other big

players like adidas, nike, woodland etc.
 Not too much stylist so it is losing the
attraction of the customer, specially in the
youth segment.
 They don’t have any powerful brand
ambassador to promote their brand.
 They haven’t promoted themselves
thoroughly, invested very less in their add
campaign.
 Opportunity:
 Bata India Limited has undertaken initiatives to improve
the company's cost structure and margins.
 The company has initiated a financial restructuring
exercise to down its interest cost.
 Financial re-engineering.
• The company has tightened controls on costs in all areas
of and is looking at global sourcing for raw materials and
other inputs.
 Bata India is also exploring third-party manufacturing
units in Assam and Jammu & Kashmir as these enjoy tax
holidays.
 Bata Shoe Organization (BSO) has decided to give a
breather to its 51 per cent subsidiary.
 : Threat

•Introduction of new brands in the market.

•Lagging behind in terms of technological factors.
•Young generation is attracted to the other
branded shoes like adidas, nike, woodland etc.