SUBJECT: BUSINESS MANAGEMENT

TOPIC: SUMMARY OF PRODUCTION CONSIDERATIONS

DATE: BLOCK 3 WEEK 4
AIM: Describe the importance of protection of brands

VIDEOS

 Benchmarking: evaluate or check (something) by

comparison with a standard.
"we are benchmarking our performance against
external criteria"

 ISO 9000: is a quality management standard that

presents guidelines intended to increase business
efficiency and customer satisfaction. The goal of
ISO 9000 is to embed a quality management
system within an organization, increasing
productivity, reducing unnecessary costs, and
ensuring quality of processes and products.

 Lean Production:Lean production is an assemblyline methodology developed originally for Toyota

and the manufacturing of automobiles. It is also
known as the Toyota Production System or just-intime production. Lean production principles are also
referred to as lean management or lean thinking.

 Kaisen Strategies

SUBJECT: BUSINESS MANAGEMENT

TOPIC: IEPI, License, Ordinances and patents.
DATE: BLOCK 3 WEEK 4
AIM: Describe the importance of protection of brands

VIDEO

REFLECTION
QUESTIONS

Is it good to make business?

Is it good to have money?

Is it good to behave good?

Why do we have ethics?

Is it ethical to steal things

Is there a conflict between making money and

also taking the things to make it?

SUBJECT: BUSINESS MANAGEMENT

TOPIC: Brand Protection
DATE: BLOCK 3 WEEK 4
AIM: Describe the importance of protection of brands

COPYRIGHT

PATENT

TRADE
MARK

IEPI

COPYWRIGHT

the exclusive legal right, given to an

originator or an assignee to print, publish,
perform, film, or record literary, artistic, or
musical material, and to authorize others to
do the same.

PATENT

a government authority or license conferring

a right or title for a set period, especially the
sole right to exclude others from making,
using, or selling an invention.

Pen with scanner

TRADE MARK

Trademarks are for words, symbols, devices or

names that are used to distinguish the goods
of one manufacturer or seller from that of
another. Any distinctive name, symbol, or
word is designated as trademarked with the
symbol

However, this trademark does not protect the

company from another company that produces a
similar product or uses a similar name

IEPI

Guarantee legislation to protect inventions,

words, symbols, etc in Ecuador.

Search for 1 story of a product brand that has been stolen

and analyze why businesses might not be ethical when they
want to make profits