Professional Documents
Culture Documents
At
Nirlep Appliances
Ltd. A’Bad
Submitted By
Guided By
Mr.Santosh D. Amilkanthwar
Prof . Sachin Patil
(M.B.A 3rd sem)
Acknowledgement
I wish to express my gratitude to Mr.
Salil Pendse HR manager of Nirlep
Appliances. Ltd. Aurangabad for allowing
me to avail of this training.
Mr.S
antosh D. Amilkanthwar
(Rajars
hi Shahu Institute of
Manag
ement, Aurangabad )
Index
1 Introduction
- Scope & objective of the Training
2 History of Nirleep
3 Performance Review Purpose
4 Mission
5 Vision
6 The Team
7 Organizational structure of A Company
8 The Product
9 The Customer
1 Core Values
0
1 Corporate Philosophy
1
1 Turnover Of company
2
1 Departments
3
-Human Resource Department
-Marketing Department
-Sales Department
-EXIM Department
-Production Department
1 SWOT Analysis
4
1 Problem and Suggestion
5
1 Conclusion
6
1 Bibliography
7
Introduction
Scope of the Training
➢ To enhance the knowledge being a management trainee.
➢ Training in company like Nirlep. gives the idea of huge
countries.
marketing etc.
department.
aspects of management.
Performance Review
Purpose
• To review the performance of employee over a given
period of time
Vision
• To move beyond boundaries
The Team
Nirlep major strength is its people. Through group
HRD practices, Nirlep has been able to make every individual
realize that his contribution is significant in achieving
corporate objectives ensuring prosperity and healthy growth
and at the same time working as a team.
While performing, it is essential that every
employee should subscribe and adhere to the Nirlep values.
Each new employee undergoes an induction program to
understand the culture, systems, and management style and
job function at Nirlep.
In Nirlep, the management believes in setting up the
goals, provide resources and allow the team to deliver. The
team enjoys the freedom and outperforms the goals, every
time.
Board of Director’s
Chairman Mr.Ramchan
: dra.Bhogale
Director
:
Director
:
Organizational Structure of
Company
Product of Nirlep
The fort line product of Nirlep is the non stick cookware.
Besides this Nirlep also markets other products like Nirlep
enamelware. A whole new range of stock and serve enamel
coated utensils.
The products in these ranges are made from pure aluminum
and have spiral groves carved on their bottom. The spiral
groves help in quick and uniform transfer of heat and thus
help in saving fuel. Besides, these products require little oil
for cooking.
Curry Pot
Kadhai
Regency Pot
These
uniform
ergono
ease of
Appa Patra
Appam Chatty
Concave Griddle
Flat Griddle
These flat griddles are made from 3mm thick high grade
aluminum and have base grooving for uniform and fast
heat distribution. Its long & ergonomically designed
handle gives a firm grip & ease of lifting. Metal spoon
can be used freely.
Appa Patra
Appam Chatty
Concave Tawa
Dura Pan
These are flat bottom fry pans with base grooving for uniform
and fast heat distribution. Its long & ergonomically designed
handle gives a firm grip & ease of lifting. Use wooden spatula
for best results.
Fry Pan with Lid
These are flat bottom fry pans with base grooving for uniform
and fast heat distribution. Its long & ergonomically designed
coloured handle gives a premium look. The lid is provided for
steam cooking. Use metal spoon freely.
Multipan
Multipot
These are deep sauce pots presented with two side coloured
handles and premium glass lids .Extremely sturdy for
professional cooking. Ideal for cook and serve
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Milk Pan
Patila
These single burner LPG stoves are handy for bachlors, for
outdoor use such as camping and also serve as additional unit
to your existing gas stoves in times of increased requirment
such as festive season, party etc. These comes in two varients
P1 EKO : Light weight easy to carry
P1 LB : Big body for heavy duty use
Fish Pan
Nirlep Goldline Black Pearl series of Oval Gas Tops are the
latest range of LPG stoves to match your modern kitchen.
They come with unmatched features like Black Pearl finish,
rotating nozzle and a sleek, single piece body, with golden
beading to add to the looks of your kitchen. Nirlep Goldline
Oval balck pearl LPG stove is available in the following
variants:
Nirlep Goldline Gas Top 2 Burner
Nirlep Goldline 3 burner Oval Gas Tops are the stylish range
of LPG stoves to match your modern kitchen. They come with
unmatched features like rotating nozzle and a sleek, rust-
proof, single piece body, with body-formed beading to prevent
injuries. Nirlep Goldline 3 burner Oval LPG stove is available
in the following variants:
Nirlep Goldline 4 burner Oval Gas Tops are the stylish range
of LPG stoves to match your modern kitchen. They come with
unmatched features like rotating nozzle and a sleek, rust-
proof, single piece body, with body-formed beading to prevent
injuries. Nirlep Goldline 4 burner Oval LPG stove is available
in the following variants:
The Customer
Indian Housewife: -
In main customer of Nirlep product is “WOMEN” and
specifically Indian housewife.
Today the urban housewife is an active partner in the family.
She is a major factor in all purchase decision of her family. In
majority of cases she is sole decision maker and in rest of the
purchase she is a powerful influencer of the decision, in a
way, she had become the families purchasing agent.
Core Values
1. Integrity -
In integrity in all business transactions
2. Quality -
In building quality in everything to get
involved
3. Fair Price -
In charging fair price to customer
Corporate Philosophy
Nirlep was the first brand of nonstick cookware to be
introduced in India in 1968. The entire technology for
manufacturing was developed in-house.
Nirlep continues to be a strong market leader in the Indian
nonstick cookware with a market share of around 40%.
Company’s Turnover
Year Sales
2005 303,224,638
2006 352,093,590
2007 418,029,431
2008 498,300,380
Departments
Human Resource
Department
- Beeretal
1.Introduction
3.Objective
-General objective
-Specific objective
4.Procedure
5. Function of HR Department
6.Facilities of a Company
Introduction:-
• Leave records
• Absentee records
• Employee welfare programs
• Safety & health plans
• Employees motivation
• Industrial relations
• Exit of the employee.
Medical Evaluation:-
Candidates who are selected by NIRLEP are asked to undergo a medical test.
After all these processes, the recruited candidates are appointed as the
employees of Nirlep.
Induction Process:-
The Induction process is the process in which the newly recruited employees
come to know about the organization’s work & its environment.
Objectives:-
The main objectives of HR department are-
A) General Objectives
1. Effective utilization of human Resources
2. Desirable working relationship
3. Maximum individual department
A) Specific Objective
1. Selection of right type and number of persons on
the job
2. Manpower training and development
3. Provision of better working condition and other
facilities
4. Maintain good relation with the employees
5. Personnel research
6. Compliance of statutory written
Procedure:-
The main of the company is to establish its products in the
global market and this is possible only by implementing ISO
9000 and Total Quality Management. Nirlep is the pioneer
and market leader of “Non Stick Cookware”. In Maharashtra
during the last decade their sales-mostly to sophisticated
markets have made quantum leaps.
ISO 9000 common procedure include Internal quality audit,
Management review, Document format and control
procedure, training procedure, customer complaint
processing and analyses, corrective and preventive action,
safety and control of quality records.
Function of HR Department:-
HR functions are generally divided into 2 categories i.e.
managerial & operational. In fact these are 2 levels at which
each function is to be performed. Each function is part of
management plan and has to be given practical shape at the
operational level. This will be clear from the chart presented
here under, which shows various functions classified under
the board function of management, it also gives objective in
relation to each objectives are given operation performed for
achieving the objectives concerned………..
Following are the main function of the HR Department:-
1. Planning manpower requirement.
2. Organizing the manpower resources.
3. Staffing 4Motivating
Facilities of a Company:-
The facilities that the company gives & scheduled of company
as follows-
1. Leave Facility- In each confirm employee can avail leave
as follows
a) Privilege leave
b) Sick leave
c) Casual leave
Finance Department
“Finance management is the application of
the planning and control functions to the
finance function”
- Howard & Upon
1. Introduction
2. Finance Activities
4. Bank System
5. Bankers
6. Auditors
7. Sources of Funds
Introduction:-
Finance Activities:-
Bank System:-
For regular inflow of cash and ready maintenance of working
capital the company is involved with the banks in fall funds
and non- funds based transaction these are-
Bankers:-
Bank of Maharashtra
Auditor:-
Sources of Funds:-
1. Issue of Shares
2. Issue of Debenture
3. Deposit from Public
4. Bank Borrowing
Registers:-
1. Purchase order register
2. Sales
3. Traveling expenses register
4. DD purchase register
5. T.D.S Summery Register
6. Octori register
Vouchers-
1. Material purchase voucher
2. Capital purchase voucher
3. Expenses purchase voucher
4. Bank payment voucher
5. Cash payment voucher
Marketing Department
“Marketing is not a function of business,
but a view of entire business seen as a
economic organ to provide goods and
services. Everything that the business does
in that respect is marketing”
– Peter Dunker
1. Introduction
3. Competitors
4. Distribution Channel
5. Sub Brands of the Nirlep
Introduction:-
Competitors:-
Distribution Channels:-
Sakhi
Vajra
Vajra Joy
Hard Anodised
Ebony
Maven
Price: -
Unique element of marketing mix.
• Competitor
• Market Strategy
Place:-
• Mode of Transport
• Type of distribution Channel
Promotion: -
It is a form of communication.
• Push or Pull Strategy
Product: -
The Heart of Marketing mix
The fort line product of Nirlep is the non stick cookware.
Besides this Nirlep also markets other products like Nirlep
enamelware. A whole new range of stock and serve enamel
coated utensils.
Sales Department
“Sales promotion is essentially a direct and
immediate that adds an extra value to the
product, so that it promotes the dealer,
distributor or the consumer to buy the
product”
a.Exhibitions
b.Cookery contests
c. Display cum-sale
d.Live demonstrations
e. Window display scheme
f. Free gift offer
1. Exhibitions
2. Cookery contests
3. Display cum-sale
4. Live demonstrations
5. Window display scheme
6. Free gift offer
1. Exhibitions:-
Exibitions are normally all the organized trade fairs.
Wherein there are a number of perticipants who display their
product, to be viewed by the large number of people visting
that exibition. The main objective of any exibition is ‘Product
Awareness’. Display Zcum-Sale might not necessarily be the
prime objective of an exibition. Thus, the main objectives of
the company participating in exibitions are:-
a) Product exposure
b) Increasing the awareness of the consumers towards our
products
1. Cookery contests:-
A cookery contest is a special type of sales promotion activity.
This activity is a typical example of delayed impact sales
promation activity. The prime objective of this activity is to
increase the brand awareness among the potential customers.
The objective of cookery contests therefore are:-
1. Display cum-sale:-
Display cum-sale activity is concerned with “Product
Display” of the entire product range. The objective of this
activityn are very simple, they are:-
1. Live demonstrations:-
This activity was first undertaken by the founder of the
company. This axctivity is been carried out ever since and has
fetched excellent dividends to the company in terms of
product awareness and market penetration.
The objective of this activity are:-
Production Derpartment
“Production is reffered to as the process
concerned with the conversion of input (raw
material, mahniery, information,
manpower, and other factors of production)
into output (semi finished goods, finished
goods, and services) with the help of
certain process(planning, controlling, and
schduling etc)”
1.Introduction
2.Working hours
3.Manufacture Process
4.Attendence system
Introduction:-
Nirlep’s non-stick cookware is manufactured at Nirlep
Appliances Ltd. Situated at Aurangabad. This plant makes
use of ultra-sophisticated machines and technology. Highly
skilled professional and stringent quality control system to
manufacture India’s finest non-stick cookware.
In Nirlep Production dept production is done on huge
basis as per the requirement of clients. There are some
other dept linked with the production dept. Before taking
the material for the production all the various departments
needs to check the order from Marketing Dept, purchase
dept gives requirement of raw material, finance dept
decides for chunk going to be invested in making the
finished goods & raw material.
Working hours:-
Factory works in three shifts, i.e.
1st shift : 7a.m to 3p.m.
2nd shift : 3a.m to 11p.m.
3rd shift : 11p.m to 7a.m.
Manufacture Process:-
Quality
Quality Control
Control Test
Test Stamping
Stamping Pressing
Pressing Trimming
Trimming
Pre-Polishing
Pre-Polishing Stud
Stud Welding
Welding Degreasing
Degreasing Quality
Quality Control
Control Test
Test
Quality Control Test Painting
Painting &
& Screening
Coating
Coating Banking Quality Control Test
Banking Screening
STEP2 Stamping:-
In this operation, the aluminium circles are stamped with
1. The brand name i.e. Nirlep
2. The ISI mark
3. The name of the range i.e. selects Savovy or Sakhi
4. The name of the item i.e. Fry Pan Tavas
5. Its thickness
STEP3 Pressing:-
In this operation aliminum circles are given the required
shape.
STEP4 Trimming:-
In this operation the pan is trimmed so as to make the pan
exactly of the same height from all sides.
STEP5 Pre-polising:-
The outer surface of the pan is polished during this process
during this process so as to make it suitable for painting.
STEP6 Stud-Welding:-
In this operation, the stud are welded on to the pan. Pans with
faulty stud welding are summarily rejeted.
STEP7 Degreasing:-
Grease or coolant oil or any other impurites from the pan
surface are removed in this operation.
STEP9 Coating:-
The inner surface of the pan is pray painted with a special
type of primer and then dried in air. After this, the pan is
given the top coat, i.e. Teflon non-stick coat.
STEP10 Banking:-
After coating the pan is dried and then baked in an oven at
about 400c for one and a half hour.
STEP11 Quality Control Test:-
The pan is tested for the quality and adhesion of the non-stick
coating.
STEP16 Packaging:-
In this operation handels are fitted on the pan or packed loose
as the case may be. The packaging is done conveyor belts by
using specially designed trays which ensures that all the
fittings and accessories are packed along with the pans.
This completes the entire manufacturing process of Nirlep’s
non-stick cookware.
Attendence system:-
1.Introduction
2.Import countries
3.Export countries
4.Export Turnover
5.What it Import?
6.Requirement for EXIM
Import countries:-
• China
• Belgium
Export countries:-
• European Countries
• Italy
• Spain
• Honkong
• Turkey
• Sri-lanka
Export Turnover:-
Year Export Turnover
(in Lacs)
What it Import?
• Aliminum Circle
• Aliminum Sheets
Ministry of Commerce
For IEC Certificate Pen Card & Bank A/c is necessary. IEC
cretificate is mandatory for importing & exporting. Coating
which Nirlep Import is only for Export purpose only.
Purchase Department
“Purchasing is related to going to an open
market, finding the desired material at
lowest possible price, and selecting the
supplier who offers it at that price having
quality of the material in mind”
-Walter
1.Introduction
2.Procedure
3.Objective
4.Purchasing Cycle
5.Function
Introduction:-
Procedure :-
Objective:-
Purchasing Cycle:-
STRENGTH-
1. Working strength
2. Fully automatic plant latest technologies
3. Goodwill
4. Effective Innovative Skills
5. Customer Satisfaction is prime goal
6. Brand Loyalty in the market
7. As manufacturing part in India where the cost of
production is very low the company generates very high
profits
WEAKNESS-
1. Major weakness is transit time from manufactured to
customer is very high.
2. In Nirlep, there will not any provision for senior
management succession.
3. If, think about Research and Development, the facilities
is really inadequate.
4. Appropriate of facility.
5. 6. Comparatively slow to develop technological
innovation than its close competitors
OPPORUNITIES-
For expand its business:-
1. Nirlep has an opportunity to take over, another company
or Merger of sick unit, for expansion purpose.
2. To grow in the market at lower cost investment &
production
3. Has a capability to make its own name in the market.
4. Diversify into related products
THREATS
1. Due to competition company has to maintain quality &
specifications provided by the customers.
2. Cost Effectiveness
3. Changing technology
4. Changing buyer needs
5. Market trend and inflation
Website:-
www.nirleponline.com
www.google.com
Books:-
The Corporate Philosophy of Nirlep