Promotional schemes and trade discounts

Primary
Scheme

Secondar
y
Scheme

Promotional
Scheme

Trade Scheme

C&FA to
Stockist

Stockist to
Retailer

During new
product launch

During normal
market run

10-11%
(Regular)
15-20%(during
scheme)

Two types
1) Flat on
%age
2) Cross on
purchase value

- Budget for various schemes is

fixed by marketing team
- Schemes keep changing regularly,
semi annually

Appointment of Stockist
Based on

Geography
Potential of town
Network of Stockist
Average Business

Durg & Bhilai are taken as one area.

Saperate Stockist is not allotted for there two cities.

Pharmaceutic
al

Active
Pharmaceutic
al
Ingredients/B
ulk Drugs

Branded

Formulation

Generics

Chronic

Cardiovascular
Anti-diabetes
Gastro-intestinal
Neurological

Acute

Anti-infectives
Respiratory
Pain
Gynaecology