Professional Documents
Culture Documents
Submitted by-
Deepak Kumar
Deepali Mathur
Honey Gupta
Lalit Choudhary
Sayed Fazal Husain
Upendra Kumar
Vindya Malviya
AGENDA(BEST PRICE&BIG BAZAAR)
Corporate profile
Swot analysis
Typical quotes
Market penetration strategy
Product/services strategy
Existing supply chain
Distribution strategy
Pricing strategy
Promotion strategy
Pest analysis
AA DEKHE JARA KISME KITNA HAI DUM
WAL-MART PROFILE(BEST PRICE)
Wal-Mart Stores is an American public corporation
Founded by - Sam Walton in 1962
Slogan - "Save Money Live Better,”
Head Quarter- Bentonville, Benton County, United
Vision- to ordinary folk that the chance to buy the same
thing as rich people
SWOT ANALYSIS OF WAL-MART
Strengths
Weakness
Expanding consumer
markets. Being a global retailer
To take over, merge with, means that you are
exposed to political
or form strategic alliances
problems in the countries
with other global
that you operate in.
retailers, focusing on
specific markets such as Critical consumer behavior.
Europe. Huge competition with
New locations and store Indian retailer.
types offer Wal-Mart
opportunities to exploit
market development.
BIG BAZAAR PROFILE
Type-hyper market
India’s first hyper market retail market
Vision-Everything ,Everywhere, Every time for every Indian
consumer in the most profitable manner
Industry-retail
Founded by - Kishore Biyani in 2001.
Headquarter - Jogeshwari, Mumbai, India.
Parent group - Future Group
Website - www.bigbazaar.com
Tag line- “Isse sasta aur accha
kahin nahin”
CORE COMPETENCY OF BIG BAZAR
Strengths
Weakness
Opportunity Threat
POLOTICAL
ECONOMICAL
ENVIRONMENT
TECHNOLOGY
Existing Distribution
channel
Cross docking
distribution
WAL-MART SUPPLY CHAIN
U.S has the largest road network in the World with 6,430,366
(k.m)
Number of Trucks U.S have 68,06,630.(6 tier or more)
In some cases Bus Speed (30-40 k.m.ph) reduced to (19-25 k.m.
ph)
Goods transport from Gurgaon to the port of in Mumbai can take
upto 10 days.
The main roads are under huge pressure and required
modernization.
India has only 1% of World Vehicles.
In India 1300 truck per million .
CHALLENGES OF WAL-MART(opportunity
for big bazaar)
How it perceived by Indian consumers
According to Wharton marketing faculty- customer
perception (In U.S consumer understands big store
means low price and small store means high prices,
Reversely in India)
India has 6000 castes and sub-castes in 28 states with
their own taste, with 23 languages and also it keep
changing.
Typical Indian consumer does not travel more than 6-
7km for its shopping
Opening new stores in big cities
MARKET PENETRATION STRATEGY
Existing targeted segment is middle class
More people are coming in middle class
Emerging market Jharkhand & Orissa
No. Of BIG BAZAR in Jharkhand & Orissa
STATE PER CAPITA(in Rs.) GROWTH RATE(%)
CHANDIGRAH 99262 6.3
GOA 82903 6
DELHI 49172 6.9
JHARKHAND 14990 16.6
ORISSA 14795 11.5
Focus to capture Nav Bharat Customer
(Rural Market)
Why focus on Rural customer?
73% of population live in 6,00000 villages out of Total
population 106 billion.
Minimum support price.
NREGS -100 days employment.
Income from farm products is Tax free.
Purchasing power in FMCG-$17 billion.
In Durable $2.5 billion.
How Big Bazaar can tap this?
Core Competency in FMCG Product(32-33% in total sale).
Apparel and Durable.
Cont….
thank you