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Presentation Topic:

Management of Warid Telecom

Presented To: Presented By:


M Usman Pirzada
Miss Ainee Afzal
M Usman Nasir
Ahsan Khan
Khawaja Waqas Arif
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Project of Management

Warid Telecom
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Introduction
Warid Telecom is the fastest growing GSM
(Global System for Mobile Communication)
mobile company in Pakistan with over 13
million subscribers and coverage in more than
187 cities all over Pakistan

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Introduction

Warid Pakistan launched its services in May


2005. Within 80 days of launch Warid
Pakistan claims to have attracted more than 1
million users

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Introduction
Warid is working in
different countries like:

• Pakistan
• Bangladesh
• Uganda

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Organizational Setup

• Human Resource Department


• Product Management Offices (PMO)
• Product and Services Department
• Research and Development Department
• Logistic Distribution Department

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Organizational Setup

• Sales and Marketing Department


• Finance Department
• Customer Care Department
• Information System Department
• Engineering Department

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HR DEPARTMENT

• Arranging highly qualified engineers and staff

• Training sections held under the HR


departments

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Hiring strategy
of HR department
The hiring process under HR department is as
follows:

• First HR department collect the CVs


• Then they call the people
• Deferential Interview
• Short list the skilled people
• Then final Interviews under HR department
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Customer Care
Department
• Backbone of the company

• Warid staff is providing


personalized services in
all call centers

• The biggest call center in


Pakistan
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SALES & MARKETING
DEPARTMENT

• looking from different angles and strategies for


the promotion of the company

• Working hard to select different brand names


and brand logos

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Product and
Services Department
Major function is to launch new packages in the
market and also settings their rates

Product Management Offices (PMO)

• Manager deals the product and services


• Working with the collaboration of product and
services department
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Research and Development
Department

• Doing the research on market trends and


opportunities

• For research and development with a projected


capital expenditure are US $700 million

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Hierarchy of Warid Telecom

BEC
(Board Executive Committee
members)

Chief Technical Officer

Chief Commercial Officer

Chief Information Officer

Chief Strategy & Operations Officer


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Senior GM’s
Senior GM of Finance
Senior GM of Marketing

Senior G.M. Customer Services


Senior G.M. International Business
Senior GM of Sales and Distribution

Senior GM of HR and Admin Department


Senior G.M. Government and Regulatory Affairs
Senior G.M. Audit‚ Risk & Corporate Governance
Senior G.M. Legal Affairs & Contracts and Company Secretary

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GMs
GM of R&D

GM of Finance

GM of Marketing
GM of production

GM of administration

G.M. Customer Services


G.M. International Business

GM of Sales and Distribution


GM of HR and Admin Department
G.M. Audit‚ Risk & Corporate Governance
G.M. Legal Affairs & Contracts and Company Secretor

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AFTER GM’s
Senior Managers
Managers

Assistant Managers

Senior Executives

Executives

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MANAGERIAL ROLES
Interpersonal
• Figure head
Mr. Adeel Bajwa & Mr. Omer Haider who are the Senior G.Ms
of Legal Affairs & Contracts and Company Secretary&
Government and Regulatory Affairs respectively.
• Leader
Mr. Zafar Iqbal and who is the senior G.M. of Human
Resources and Administration department
• Liaison
Ms Asma Khan who is G.M. of International Business.

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MANAGERIAL ROLES

Informational
• Monitor & Disseminator
Mr. Javed Mushtaq who is Chief Information
Officer in WARID telecom
• Spokes person
Mr. Adeel Bajwa who is the Senior G.M of Legal
Affairs & Contracts and Company Secretary

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MANAGERIAL ROLES
Decisional
• Entrepreneur
Its totally secret.
• Disturbance Handler
The team of board of directors are perform this type
of responsibility
• Resource Allocator
Mr. Zawaydeh played an important role in corporate
studies and decision making related to strategic
planning‚ business policies‚ organizational
development and international investment

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MANAGEMENT FUNCTIONS

Planning:

• WARID aims to climb on the top of the


telecommunication sector by the next three to five years
• Initial plan is to acquire over 14 million customers in four
phases
• Have a plan to set coverage to 121 cities of the Pakistan

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MANAGEMENT FUNCTIONS

Organizing:
Human Resources:

• High skilled people and professional people

• Electrical Engineers

• Telecom Masters and Engineers

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MANAGEMENT FUNCTIONS

Non Human Resources:

• Warid Telecom Selects Motorola to Deploy


Extensive GSM Network in Bangladesh and in
Uganda Warid Telecom

• Warid is also arranging the gateway from


Wateen telecom for international calls.
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MANAGEMENT FUNCTIONS

Leading:
• Excellent packages or
salaries

• Performance awards for


excellent performance

• Healthy refreshment to the


employees
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Leading

• Cool and pleasant atmosphere of working


• Providing different types games facilities
• Different types of bonuses
• Gifts on different occasions
• Pick and drop services

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MANAGEMENT FUNCTIONS

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Organizational
Environmental Factors
Task Environment

Competitors

Customer Labor supply


and clients

Task
Environment

Suppliers Government
Agencies
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Task Environment

Customer and clients:


• Warid has 9.7 millions customers
Government Agencies:
• Government agencies are not much effecting the
company
• Warid Telecom International LLC, purchased a
license for operating a nationwide mobile telephony
network pay $291 million US dollars
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Task Environment
Suppliers:
• producing the inputs with their own
Competitors:
• Ufone
• Mobilink
• Telenore
• ZONG

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Mega Environment

Technological
Element

Economical Legal-Political
Environment Element

Mega
Environment

International Socio Cultural


Element Element

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Legal and
Political Element
• Monitoring or recording of the calls, emails,
text messages take place in accordance with
the laws of Pakistan particular for national
security purposes
• Due to assassination of Banazir Bhutto Warid
was took the non programmed actions.

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Legal and
Political Element
• Free 70% employees

• Arranged sleeping and eating arrangement for


three days

• Provide 100% securities to all the employees


to reach them to their residence

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International Element

When Denmark criticize the Islam so telenor


was affected by this act in Pakistan and
number of customers were shifted from telenor
to warid.

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Socio Cultural Element

• Warid is advertising according to the norms


and beliefs and culture of the people of
Pakistan.

• They also care about norms and beliefs of their


employees and customers.

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Decision Making Process

Normative decision- making process:


The managers can make the decision according to the
• Rules
• regulation
set by the top management
Descriptive decision- making process:
• The goals are set by the board of directors
• All the hierarchy flow the goals and plans

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Approval of Decision
• The major decisions are made by the board of
directors then they analyze on the basis of
• market,
• competitors,
• customers, opportunities
• internal structure of organization
and then CEO approved finally then that major
decision implement.
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The Planning Process
Goal:
• WARID aims to climb to the top of the
telecommunication sector by the next three to five
years.
Plan:
• New initial plan is to acquire over 14 million
customers in four phases
• Have a plan to set coverage to 121 cities of the
Pakistan
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Mission statement

“WARID is committed to serve the need of the


community by providing services of superior quality
at a fair price to our customer; to do this so as to earn
adequate profit, which is required for the enterprise to
grow all over PAKISTAN; and by doing so becoming
the market leaders in the country.”

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Vision of Warid

“To be the leading national communication


provider with a strong international presence”

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SWOT ANALYSIS
STRENGTH:
• Quality service
• Good and efficient network
• More consumer oriented marketing due to Alfalah
Bank
• Bringing new trends in cellular technology
• Internationally approachable
• More choice and cheaper rates
• Easy to use
• Proper connectivity

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STRENGTH

• Defensive strategy
• Billing system friendly and supportive (online
billing system)
• Highest no. of franchises (e.g. 41 in Lahore)

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WEAKNESSES

• New Entrant
• Lesser advertisement on broadcast media.
• Tough competition with other cellular
company
• Lesser coverage as compare to competitor

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OPPORTUNITIES
• Growing industry
• More use due to increase of business in Pakistan
• Quality consciousness in people
• Latest technology
• Internationally accepted network
• More motivational opportunities to employees
• More reliable network
• They have more positive investment opportunities

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THREATS

In some of the ten cities in which warid are going to


launching the services MOBILINK already exist

• Existing competitors
• Unstable political system
• Package rate of competitors
• More experienced staff in other cellular companies
• Network spread is small as compare to competitors
spread.
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Warid Position in
Growth Share Matrix

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SUGGESTIONS
• Warid should make offensive strategies rather than
defensive strategies.
• For cop with the competitors company should launch
 New packages
 cheap rates
 maximum coverage of network.
• Warid should increase the advertisement to enhance
its business.

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