Curriculum Vitae

Katarzyna Malik
Phone: +41 78 800 20 53, +41 21 534 02 89
St- Lgier, Switzerland
Email: Katarzyna.malik5@gmail.com
Portfolio: www.malikkatarzyna.weebly.com
CV On-line: www.malikkatarzynacv.weebly.com

Linkedin
Added value for your business:
o Factual based decision support to increase the efficiency of digital business activities (web,
mobile, social media).
o Experience with creation, designing and developing large scale web analytics solution /over 2000
Web and Mobile Apps/.
o Implementation the end user business support model (offshore).
o Creation of the deployment process, which includs media agencies and local IT organizations.
o Building relationships with solution provider (Google Inc) and implementation of the
maintenance process (first class service).
o Risk life cycle management and compliance pocess (Worldwide).
o Building Social Community around the solution for knowldedge building across organization.

Achievements
Nestl HQ, Switzerland (Digital Consumer Engagement).

Google Analytics Premium Strategy and Implementation across the world.

Upgrade to Premium version of Google Analytics accounts /150 markets, over 200 brands.
Strategy and coordination of Universal Analytics Implementation /Worldwide/.
As a Solution Functional Owner of GAP setting up compliance rules + execution.
Running GAP trainings for day to day usage.
Building Tag Management across multi brands and businesses.
Exploring new solutions functionalities and sharing best practices to implement to the business.
Participation in solution improvement / cooperation with Google experts /.

PKO/CREDIT SUISSE Investment Fund Company, Poland

Skills

Ran the first brand image research of the company and implemented effective marketing
activities to help repositioning company in the fund industry.
Initiated and developed e-mail strategy effective method for company credibility building.
Developed comprehensive fund database, including industry fund flows and returns,
Realigned customer database with a focus to direct marketing activities.
Responsible for the first ever run employee training process (CRM
Organized customer satisfaction analysis related to fund products/services, including sales
channels visits, which helped to enhance communication policy and customer servicing.
Conducted a sales force loyalty program, resulting in a fund sales increase of 30% compared to
the previous year.

Professional Experience
Since 02/ 2012

Digital Consumer Engagement Nestl HQ, Switzerland

Strategy and implementation of Google Analytics Premium Worldwide,

Upgrade to Universal Analytics / across all Nestl brands & businesses.
Support and advice with analysis of business activities, data interpretation
Web and Social measurement; metrics, KPIs framework building.
Using GAP as a platform to analyze web traffic and user behaviour / incuding integration
of business activities online & offline.

2005 - 2012

Business Development Consultant; Natchem Cosmetics Company, Poland

Responsible for clients & sales analysis.

Streamlining and preparing customer databas for direct marketing activities.
1999 2005
PKO/ CREDIT
Investlent
Fund, profile
Polandbased on Google Analytics.
Delivering
web siteSUISSE
traffic data
and customer
2003 2005 Marketing Manager
Management of the whole process of Customer Knowledge Management
Responsible for request for proposals; supervision of execution of all steps necessary
to make service to customers according to the highest standards.
Selecting and building proper relations with marketing researches agencies,
Management of the quality and quantity marketing researches (Focus groups,
mystery shopping, surveys, e-researches)
Relationship building with the key salesmen of distribution channels.
2002 2003 Sales & Marketing Specialist
Market research management, preparing customers profile per product
Analysis of effectiveness of advertising strategy, responsible for customer relationship.
Set up procedures and managing of e-mail customers correspondence.
1999 2001 Assistant of the President of the Management Board
Setting up and running investment fund peer group analysis (fund flow, performance)
Market researches & relevant management information for Managemen Board.
1997 1999 Marketing & Sales Manager - Travel Agency, Poland

Education
2002 2003
1999 2000
1993 1997

Post master degree: Marketing researches methods for companies and banks
Post master degree: Finance and Taxes
Master degree: Hotel Management and Customer Service

Additional Education
2015
Building knowledge and professional expertise /Digital, Business area/ e-learning
2012
Passing the Google Analytics Individual Qualification (IQ)
2011
E-marketing (SEO, SEM, Social Media, Google Analytics)
2011
SAP BOW Intelligence XI. 3.0, London
2011
SAP CRM -Warsaw, Poland
2010
Excel Expert-certified via MS Office (exam in French), Switzerland
2010
MS Office specialist - certified via MS Office (exam in French), Switzerland
Languages
Interests

Page 2

Polish (native), English (Fluent), French (communicative), Russian (basic)

Internet marketing, skiing, baking, fashion.

Curriculum Vitae, Katarzyna Malik

+41 78 800 20 53, malik.katarzyna@yahoo.com