Lesson Plan~The Academy for Technology & the Classics~Cultivating Fearless Learners

Instructors name: Cermanski

Week of:
September 14 to 25, 2015

(1A)*Essential

(1A)

Course/Grade:
Yearbook
Unit Name:

Marketing ATC with Brochures

Question(s):

How can I identify strong marketing

techniques
How can I use design to market
effectively
How can color enhance a design?
How does photography and visual
images play a role in marketing?
How can I be brief and concise in
text for marketing brochures?

(1A/1B)

Connections (prior/future learning):

Students are familiar with brochures as

they have seen them throughout their
lives
Students are familiar with advertising,
logos, etc. from products they purchase
Students have already learned some
techniques for shooting strong photos

Common Core/State Standards: NMVA-- 7

Other considerations (modifications,

accommodations, acceleration, ELL, etc.
(1E)

Students who are having trouble

with using technology can be paired
up with another student.
More advanced students can choose
take on more responsibility such as
tutoring others, being responsible
for writing the text for the brochure,
photography, etc.

(1D) Resources/Materials:

Teacher:
ATC brochures
Microsoft Publisher
GIMP photo editing program
Students:
Flash drive, pen, paper, camera, laptop
(provided by teacher)

Assessment (How will you monitor progress and know students have successfully met outcomes? What happens
when students understand and when they dont understand?
(1F)

Daily: Daily observations of students while they are doing their tasks in class.
This Week: Completion of photos around campus
Unit: Completion of final brochure
Lesson activities for instructor and students, (1F)
Embedded Formative Assessment,
(1B)

MONDAY SEPT 14
(1C) Learning Target: TSW learn how to identify

strong marketing techniques. TSW know

this when he/she has identified 3 or more
techniques.
(1C)

Do Now: Get onto

I.
II.

Make sure all students turned in

rough draftswill do peer editing
tomorrow.
PRINT OUT ROUGH DRAFTS FOR
STUDENTS IF THEY DONT HAVE

http://www.polytechnic.org/page/Home and
then make a list of strong ways the school
is marketing itself to potential parents.
What interesting things do you learn about
the school? What photos are appealing?
What would make you want to go there?

HARD COPY!!!!!
I.
Make a list of what students came
up with from Do Now
II.
Hand out the Marketing ATC
project
III.
Start Task 1
IV.
Someone can photograph
Fergusons
V.
Figure out photo assignments for
Task 2photographing ATC
HW: The rest of today and during lunch
tomorrow take at least 10 photos of
students around campus.
(1F)Embedded Formative Assessment: Cold call on
marketing techniques
(1B)Closing Activity: Review assignment

TUESDAY SEPTEMBER 15
(1C) Learning Target: TSW learn how to edit a paper for
grammar, spelling, and punctuation and will know this
after he/she edits the paper with 100% accuracy.

(1c) Do NowWhat athletics, clubs, and

other extracurricular events are you
involved with? Which would you be able to
photograph?

WEDNESDAY SEPTEMBER 16
(1C) Learning Target: TSW learn how to take strong
action photos for a marketing brochure. TSW know this
once he/she has taken at least 5 strong photos.

(1c) Do NowWhat athletics, clubs, and

other extracurricular events are you
involved with? Which would you be able to
photograph?

I.
II.

III.

I.
II.

III.
IV.
V.

Do peer edit on another students

paper
Revise your rough draft, taking
into consideration your peers
edits
Rewrite your paper and submit
your final to Google classroom by
the end of class.

Report out on Task 1analyzing

ATC brochure
Task 2assign students to rooms,
upcoming games and activities
(look at calendar?). Explain this is
for brochure project.
Take photographs
Demonstrate how to use GIMP
Edit photos

(1F)Embedded Formative Assessment: cold call on how

to take strong action photos
(1B)Closing Activity: review assignment
THURSDAY SEPTEMBER 17
(1C) Learning Target: TSW learn how to use

I.

Microsoft Publisher to create a brochure.

TSW know this once he/she has created
his/her brochure.

II.

(1C)

Do Now: Open up Publisher

Demonstrate how to use Publisher

and GIMP!!!
Students go along with me and
create a brochure

(1F)Embedded Formative Assessment: cold call on how

to make a brochure with Publisher
(1B)Closing Activity: Review Publisher techniques

FRIDAY SEPTEMBER 18
(1C) Learning Target: TSW learn how to create a

brochure on Publisher using his/her own

photos. TSW know this once his/her
brochure has at least 3 of his/her own
photos
(1C)

I.

Work on ATC brochure using your

own photos and changes to text

(1F)Embedded Formative Assessment: cold call on how

to upload own photos onto brochure
(1B)Closing Activity: review assignment

Do Now: Open up Publisher and start

creating brochure
MONDAY SEPTEMBER 21
Learning Target: TSW learn how to create a
brochure on Publisher using his/her own
photos. TSW know this once his/her
brochure has at least 3 of his/her own
photos
(1C)

Do Now: Take out laptop, sign in and open

your own brochure. Walk around the room
and see what other students are doing so
far.
(1C)

TUESDAY SEPTEMBER 22
(1C) Learning Target: TSW learn how to create a
brochure with a creative background. TSW know this
once he/she has created his/her own background in
Publisher.
(1C) Do Now: Continue on brochure
WEDNESDAY SEPTEMBER 23
(1C) Learning Target: TSW learn how to create a
brochure with a creative background. TSW know this
once he/she has created his/her own background in
Publisher.
(1C) Do Now: Continue on brochure
THURSDAY SEPTEMBER 24
(1C) Learning Target: TSW learn how to review a

1. Continue working on ATC brochure

using your own photos and changes
to text
2. Be sure to spell check, check for
grammar errors, etc.
(1F)Embedded Formative Assessment: cold call on how
to upload own photos on Publisher
(1B)Closing Activity: review assignment

I.

Show students how to make creative

backgrounds

II.

Continue on brochure

(1F)Embedded Formative Assessment: cold call on

various ways to make a background
(1B)Closing Activity: How do you make different
backgrounds on Publisher?
I.
Show students how to make creative
backgrounds

II.

Continue on brochure

(1F)Embedded Formative Assessment: cold call on

various ways to make a background
(1B)Closing Activity: How do you make different
backgrounds on Publisher?
I.
Finish brochure

brochure for final printing. TSW know this

once he/she has reviewed brochure and its
ready for printing.
(1C) Do Now: Review your brochure for errors,
etc. and ensure its ready for final printing.

(1F)Embedded Formative Assessment: Cold call on

finalizing a brochure.
(1B)Closing Activity: Review how to finalize a brochure
for printing

FRIDAY SEPTEMBER 25

Critique.

Students will participate

effectively in a critique. TSW know this

(1F)Embedded Formative Assessment: What are rules

(1C)

Learning Target:

when he/she makes at least 3 strong

comments.

for critique
(1B)Closing Activity: What did you learn from the
critique?