Page No...

Q.P. Code - 51328

Third Year B.Com. Degree Examinations

October/November 2014
Directorate of Distance Education
COMMERCE

(DCC280) MARKETING MANAGEMENT

Time: 3 hrs]

[Max.Marks: 70/80

Instructions to Candidates:
1. Students who have attended 30 Marks. IA Scheme will have to
answer for total of 70 Marks.
30 CAPU
DAvjP z wAi gz zyU 70 CAPU

UU Gvjz.
2. Students who have attended 20 Marks. IA Scheme will have to
answer for total of 80 Marks.
20 CAPU
DAvjP z wAi gz zyU 80 CAPU

UU Gvjz.
3. Note: Q. No. (14 or 15) in Section-D is compulsory for 80 Marks
Scheme only.
80 CAPU
j
U sU-r g
AS 14 Cx 15 PqAi.
SECTION A
I.

Answer any TWO questions. 5 Marks each.

Aii zzg Jgq UU Gvj. v 5 CAPU .
1.

Define product. What are the product expectations?

JAzg ? jPU
?

2.

State the purposes of Sales organisation.

igl AWlAi GzU w.

3.

Explain the MIS.

MISC j.

4.

What are the advantages of Co-operative marketing?

Pg igPmAi CPU j.
SECTION B

II.

sU J
2 X 5 = 10

sU

Answer any THREE questions. 10 Marks each.

Aii zzg g UU Gvj. v 10 CAPU
.

3 X 10 = 30

5.

Explain the role of MRTPC in curbing the restrictive trade practice.

MRTPC AAi Av g Ai AiAw zs
j.

6.

Explain the procedure of conducting market research.

igPm AzsAi -zsU j.
Contd... 2

Page No... 2

Q.P. Code - 51328

7.

Explain the nature and scope of sales management.

g uA
i UtPt v Czg Ai j.

8.

Explain the features of Hire purchases and installment purchases system.

rU Rj U PAv Rj Ai PtU
j.

9.

Explain the core concepts of marketing.

gzz s
v CAU

j.
SECTION C

III.

sU

Answer any TWO questions. 15 Marks each.

Aii zzg Jgq UU Gvj. v 15 CAPU
.

2 X 15 = 30

10. Define sales promotion. Explain various types of sales promotion technique.
g Z
g
S. g Z
gz zs vAvU


j.
11. Define marketing research. State its characteristic features. Write the scope of
marketing research.
igPm Azs
A
i S. Czg UtPtU
w. U igPm
Azs
A
i Ai gj.
12. Explain the characteristics of consumer goods.
Pz
gg gP U UtPtU
j.
13. What are industrial goods? Explain the various types of industrial goods.
PUjP gP U Aii? EU zs P gU

j.
SECTION D

sU r

Note:- Compulsory question for 80 Marks scheme.

Z: - 80 CAPU

wP U
Eg PqAi
U .
Answer any ONE of the following questions. 10 Marks each.
Aii zzg MAz U Gvj. v 10 CAPU
.

1 X 10 = 10

14. Explain the characteristics of agricultural input marketing.

P PA
i gP U igPmAi UtPtU
j.
15. Define marketing management. Explain the various functions of marketing
management.
igPm uAi S. U Czg PAiU
j.
** * * * **