2 Inovation 3 Marketing
Positioning 4 Gaining
advantage
from
the
competitor
Marketing
Objectives
of
961
Beer
Marketing
Objective a.
Achieve
revenue
growth
of
15%
per
year
for
the
next
2
year b.
Increase
the
Customer
base
in
Lebanon
by
5%
by
the
next
year c.
Increase
10.000
new
customer
that
spend
$20
for
purchase
the
beer
per
customer
per
week
within
3
years a.
Launch
at
least
10
types
of
beer
into
the
industrial
channel
in
the
next
2
years b.
Grow
average
for
the
first
year
sales
of
the
new
product
by
25% a.
Recruit
6
distribution
agent
in
4
target
area
within
18
months a.
Reduce
average
distribution
cost
to
less
than
5%
of
gross
revenue