(313)

632-0474 @J_Placinta
jenniferplacinta@yahoo.com
http://jenniferplacinta.weebly.com/
6615 Cronin Dearborn Heights, MI 48127

Jennifer
Placinta

Education
Wayne State University
BA Public Relations
BA English

Detroit, MI
May, 2015
May, 2014

Practical Experience
Social Media and Content Manager
SS Digital Media
Spring 2015 - Present
Conduct research and develop strategic and compelling content for social media platforms
Create content calendars for organized distribution across Facebook, Twitter, Pinterest and Google+
Publish blogs and landing pages on WordPress; utilize Canva and Pixabay for custom images
Collaborate with internal partners, including Creative, Branding and Strategy teams
Attend internal/external client meetings and coordinate with special projects as needed
Monitor Google Adwords, Analytics and Trends for SEO/SEM strategies
Community Manager
Chevrolet Belle Isle Detroit Grand Prix
March June 2015
Built social awareness for the 2015 Dual in Detroit Grand Prix
Drove engagement with Facebook, Twitter and Instagram content before, during and after races
Collaborated with production students to collect and create video materials
Increase social media impressions from 97 million in 2014 to 157 million in 2015
Public Relations Peer Mentor
Wayne State University
Winter 2015
Acted as liaison between the Fundamentals of PR students and faculty advisor
Provided support, guidance and ongoing mentor relationships with Learning Community students
Created thorough study guides using PowerPoint for exams and presented textbook information easily
Attended classes with Learning Team students and facilitated ongoing study groups
McDonalds Brand Ambassador Marx Layne: Marketing & Public Relations
Winter 2015
Represented McDonalds to targeted customers to increase brand awareness on Detroits Noel Night
Distributed branded materials to generate sales opportunities, leads and new connections

Internships
Digital Media Accounts
SS Digital Media
Winter 2015
Managed at least eight social media accounts at a time for up-to-date strategic content distribution
Thoroughly researched clients for an in-depth understanding of individual companies
Wrote and published content-specific blogs and landing pages on WordPress
Distributed content on Facebook, Twitter, Reddit, StumbleUpon, Craigslist, Pinterest & Google+
Learned search engine marketing (SEM) and search engine optimization (SEO) practices
EcoCAR 3 Communications Team
Wayne State University
Fall 2014
Composed a comprehensive communication plan for Y1 of competition
Planned and executed local events, including Odyssey Day 2014 at WSU
Obtained local and international media coverage; conducted community and educational outreach
Wrote press releases, newsletters and blogs for WSU EcoCar3 and the national competition
Updated Facebook, Instagram and Twitter with compelling and shareable content
Disney College Program Intern
Walt Disney World Resorts
Attractions hostess at the Magic of Disney Animation in Hollywood Studios
Memorized script and performed at 15-minute intervals for up to 150 guests at a time
Answer and direct guests with accurate information, load guests safely into attraction

Fall 2013

Honors & Activities

Renee Abraham Harries Scholarship for Public Relations Writing
Asked to present paper at the Rushton Undergraduate Conference on Language,
Literature and Culture: Media and Modern Culture panel
Wayne State Scholar Scholarship
Deans List

Winter 2015
Winter 2014
2009 2013
Multiple Semesters