I.

II.

III.

IV.

Executive Summary
a. Statements about the
business
b. About the feasibility
study
c. Project background
i. Project proponents
ii. Proposed business
name
iii. Type of business
organization
iv. location
Introduction
a. Objectives
b. Start-up schedule (timeframe)
Marketing Feasibility
a. Market description
b. Demand
c. Supply
d. Competition (direct and
indirect)
e. Proposed marketing
program
i. Marketing strategy
ii. SWOT Analysis
iii. Competitive
Advantage
iv. Projected sales
Production/Technical
Feasibility

V.

VI.

VII.
VIII.
IX.

a. Product description
b. Manufacturing process
c. Plant size & production
schedule
d. Machine & equipment
e. Plant/business location
f. Building and facilities
g. Plant layout
h. Roadmap
i. Raw materials
j. Utilities
k. Waste disposal
l. Production cost
Organizational Feasibility
a. Assumptions
b. Form of organization
c. Organizational structure
d. Function & responsibility
e. General qualifications &
requirements
f. General policies
Financial Feasibility
a. Assumptions
b. Projected financial
statements, at least 5
years
c. Financial ratios
Socio-economic impact
Conclusion
Appendices