July 26th, 2015

To: Mr. Lalit Kotak

Rama fashions
From: Mr. Jagdeep Kapoor
Samsika Marketing Consultants Pvt. Ltd.
CC: Ms.Saumya Gupta
Samsika Marketing Consultants Pvt. Ltd.
Agenda for the strategy meeting scheduled
Monday, August 3, 2015 at 9:30am, at Samsika,
Mumbai

1. Presentation of the Samsika Executive Summary

Brand and Marketing

2. Discussion on product portfolio, as per Samsika

Strategy.
3. Discussion on Pricing Strategy, as per Samsika
Strategy.
4. Discussion on :
Rama fashion- online
Mahevesh- offline
5. Discussion on Designing should be different in
both :

 Rama fashions
Mahevesh
6. Presentation on sub- brands Vadhuvesh (Dullhan
ki friend)
7. Discussion on selection of 1 name from:
Kudivesh
Sonivesh
8. Discussion on suggestion of new name in place of
Aaramvesh.
9. Discussion on division of names:
Mahavesh (Ready garments)
Mastraves (Unstitched garments)

Sales and Distribution Strategy

10.

Implementation of final 3 names selected :

Veshbusha
Abushan
Mahavesh

11.
Implementation of interviews Sr.ASM
for the following areas:
Mumbai / Maharashtra
Gujarat
MP/Chhattisgarh
Delhi / Rajasthan
UP / Uttrakhand
Punjab / Haryana /J&K/ HP
12.
Presentation of Sales and Distribution
systems, as per Samsika Strategy.
13.
Presentation to Answers to FAQ
Module (Module No. 709).
Regards,
Jagdeep Kapoor
Chairman and Managing Director

Samsika Marketing Consultants Pvt.