Name: Paola Ramirez

Write down the two genres you have chosen (include titles, who or where they come
from, and what genres they are), and answer the questions that follow:
Genre 1: Article on gender roles in films: Normalizing Male Dominance: Gender
Representation in 2012 Films, from GRIID (Grand Rapids Institute for Information
Democracy).
Genre 2: Picture on gender roles in advertising: Mr. Clean Ad
1. Why did you select these genres?
I selected these genres because both associate and emphasize gender roles
in their own way.

2. What characteristics make them different genres from one another?

One genre is an article with more logos and the other is a picture which is
more ethos. Both deal with gender roles in different ways by informing the
audience.

3. Briefly explain how they communicate about your subject/topic.

Both express gender roles differently, one in films and the other through
advertisement. They emphasize on how women play roles in the media and the
stereotypical gender roles especially with women.

Genre #1
Audience and Purpose

Intended audience(s) and discourse

communities?
People who usually read GRIID articles
and both genders can be interested in
reading.

What does the audience already know

and what do they want to know?
The audience knows that there is more
male dominance in films, but learns to
what extent and how stereotypical roles
are for women.

How much time will the audience spend

with this genre?
The article is long, but really easy to
read and with several pictures.
What is the purpose? (inform, persuade,
entertain)
Informative
How formal/informal is the language?
Specialized vocabulary? The language
is formal, but with basic vocabulary.

What other language features do you

notice (text, type, font, color, visuals,
etc)?
Many pictures, many titles are in bold
to be separated.

Rhetorical issues: ethos, pathos, logos

How does this genre establish (or

attempt to establish) its credibility with

the audience?
By the author whos information is
available, the about me form the
website where the article is posted.
What emotions is the genre attempting
to evoke?
The author creates an emotional appeal
by informing how women are portrayed
in films and how it is not equal to men.
What types of evidence are used to
support claims? Is it valid/reliable? If
there is no evidence, what is used to
help support the information
presented?
The number of films in 2012, male
dominance percentage and facts.
Movies from each genre are analyzed
and the representation of each gender
is explored.

Structure and Delivery

How is the information organized to

convey its message?
There are pictures in between or to the
side of each paragraph.
Are there limitations placed on the
information because of the genre? Does
it have more freedom to express what it
needs to because of the genre?
It doesnt have total freedom because it
is a study that was done by the author.
The author can inform and express his
opinion, but the study itself is backed
up by facts.
How does the structure facilitate its
purpose?
It has like an essay structure in the
article, nut with several pictures and at

the end a list of movies and the gender

that was dominant.

Genre #2
Audience and Purpose

Intended audience(s) and discourse

communities?
Consumers of Mr. Clean products or
people that usually buy cleaning
products and see the ad.

What does the audience already know

and what do they want to know?
The audience knows just by looking at
the ad that it is intended for women,
especially mothers.

How much time will the audience spend

with this genre?
However long the audience looks at the
picture
What is the purpose? (inform, persuade,
entertain)
Entertain and inform
How formal/informal is the language?
Specialized vocabulary?
The language is formal and with simple
vocabulary.
What other language features do you
notice (text, type, font, color, visuals,
etc)?
Text in color, different size of words,
and pictures

Rhetorical issues: ethos, pathos, logos

How does this genre establish (or

attempt to establish) its credibility with
the audience?
By clarifying that the ad is by Mr. Clean,
which gains credibility being popular
cleaning products.
What emotions is the genre attempting
to evoke?
It is attempting to evoke happiness by

showing pictures of a mother and

daughter smiling because they are
cleaning. Emotions towards women.
What types of evidence are used to
support claims? Is it valid/reliable? If
there is no evidence, what is used to
help support the information
presented?
The name of the product and the
website in the bottom of the picture.

Structure and Delivery

How is the information organized to

convey its message?
Colors and images of a women and a
young girl. The name of the product
with its symbol image.
Are there limitations placed on the
information because of the genre? Does
it have more freedom to express what it
needs to because of the genre?
Being an ad it can be represented
however they wish to present their
product.
How does the structure facilitate its
purpose?
By words and pictures on the ad to get
attention.