Portfolio management

Maximize Profits

Market
Penetration

Existing
products and
existing markets

Product
Development

Modified or new
products

Market
Development

New users, New

geographies

Conglomerate
Diversification

New Businesses
other than Beer

Acquire Miller
License to brew
guniss, Amstel,
Carling and
Black label
locally
Expand
Expand into
into
Markets
Markets of
of
China,
Africa
China, Africa
and
and Asia
Asia
Gambling
hotels

Portfolio management
Which SBUs to Invest

Balance Of Portfolio

Attractiveness of Portfolio

Fit of SBUs in Portfolio

Acquire Miller (Cow)

Light Beer Category
(question child)

Invest in Grolschs
Jont venture Molson
Coors US
Acquiring immerging
market brewer and sell
premium beer.
Sending Norman
Adami to Miller
Redusing miller
portfolio of 50 product
to 11