Professional Documents
Culture Documents
Debu
Client
Client Servicing
Business Head
External
External Creaticve
Creaticve head
head
Process to be followed:
The client communicates with Client Servicing, Client Servicing demarcates the level and delegates it to
the creative team.
Note 1: if A level project kindly consult Creative Head get him into the loop and then delegate it to the
team, to brain storm, keeping Biz Head in the loop only for strategic compliance.
Note 2: If B or C level project Client Servicing will delegate the project to her team for brain storming
and utilize their skills, and resolve it 85% themselves if need be they can consult Biz head and if at this
point they still cant crack the idea, they get the Help of external Sr consultant creative head.