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COMMITMENT

Significan
t

S
C
O
P
E
Insignific
ant

Significan
t

Insignific
ant

STRATEGIC
Diversifying
from Biscuits to
Dairy, Cakes &
Rusks;

NEO
STRATEGIC
Promotional
offers to
customers by
integrating
bakery & bread

TACTICAL
Alternate
Channel
Distribution and
HORECA Model

OPERATIONAL
Outsourced
manufacturing ;
E-commerce
Model;
Standardizing
the bread
product line

Group
13

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