SWOT ANALYSIS OF

HINDALCO
By
Indrajeet Sharma

SWOT ANALYSIS
STRENGTH
Global brand image.

Cost effective producer.

Sound financial position.
A high degree quality consciousness is the core
competence of the company, ISO 9001 and ISO 14001 have
added more prestige to the company.
Integrated production facility at Renusagar power plant.
Company has a well-established distribution network,
covering a geographically wide and scattered market.
A number of Brownfield & Greenfield projects.
Industrial peace as, there has been no major strike in last
22 year.
A well focused human resources development.
Serve maximum customer satisfaction

OPPORTUNITIES
R & D collabratation with universities and
another research organization.

More emphasis on downstream production of

value added products.
Recycling should be adopted as routine
production.
Raising more finance from marketing for more
acquisition and merger for consolidating position
in the global market.

WEAKNESS

THREATs

Present production capacity is not

Strong domestic and global competitors, such

adequate to meet the rising high

demand.
Technology is not upgraded to
mark as compare to global giants in
aluminium industry.

as TATA, POSCO, MITTLE, ESSAR .

Innovative revolution in plastic and steel

industry