INDEX

CHAPTER

CONTENT

PAGE NO.

INTRODUCTION TO THE STUDY

1.1
1.2
1.3
1.4
1.5

INTRODUCTION
TOBACCO IN INDIA
OBJECTIVES
LIMITATIONS OF STUDY
HISTO

01-04
05
06
06
07

LITERATURE REVIEW OF THE STUDY

2

2.1

INTRODUCTION

10-12

2.2

REVIEW ON NEGATIVE IMPACTS

13

CONCEPTUAL FRAMWORK OF THE STUDY

3.1
3.2

INTRODUCTION
ADVANTAGES OF SOCIAL
NETWORKING SITES
DIS-ADVANTAGES OF SOCIAL
NETWORKING SITES

14-22

3.4

TRADITIONAL NETWKORKING

26

3.5

SOCIAL NETWORKING SOFTWARE

26

3.3

23-24
24-25

RESEARCH METHODOLOGY

4.1

INTRODUCTION

27

4.2

DEFINING UNIVERSE

27

4.3

DEFINING SAMPLE
4.3.
POPULATION
1
4.3.
SAMPLE UNIT

27
27
28

2
4.3.
3
4.3.
4

SAMPLE SIZE

28

SAMPLING FRAME

28

4.4

ANALYSIS OF DATA

28

4.5

LIMITATIONS OF RESEARCH

28

DATA ANALYSIS AND INTERPRETATION

5

5.1

DATA INTERPRETATION

29-30

5.2

PRESENTATION OF COLLECTED DATA

31-44

CONCLUSIONS, SUGGESTIONS AND

RECOMMENDATIONS
6

6.1

CONCLUSION

45-46

6.2

SUGGESTIONS

47

6.3

RECOMMENDATIONS

48-49

APPENDIX

BIBLIOGRAPHY
QUESTIONNAIRE

INDEX
CHAPTER

CONTENT

PAGE NO

INTRODUCTION TO THE STUDY

1.1

INTRODUCTION

01-04

1.2

OBJECTIVES OF THE STUDY

04-05

1.3

HISTORY OF PLASTIC MONEY

05-09

1.4

TYPES OF PLASTIC MONEY

09-14

1.5

NEED AND SCOPE OF THE STUDY

14-15

1.6

RESEARCH METHODOLOGY

15-17

REVIEW OF LITERATURE

18-21

CONCEPTUAL FRAME WORK

22
3.1

INTRODUCTION
23-25

3.2

THE BENEFITS OF CREDIT CARD CAN

BE GROUPED AS FOLLOWS
25

3.3

POSITION YOURSELF AS AN EXPERT

3.4

DEVELOP ONGOING RELATIONSHIP

WITH COMPLEMENTARY

25

3.5

INSTITUTE A SYSTEM TO KEEP TRACK

26

OF ALL OF THE PEOPLE WHO ARE

INTERESTED IN YOUR PRODUCT

3.6

STEPS FOLLOWED IN CREDIT CARD

27-28

TRANSACTION
3.7

DIFFERENT TYPES OF CREDIT CARDS

28-31

3.8

TYPES OF CREDIT CARDS OFFERED BY 32-33

INDIAN BANKS

3.9

DEBIT CARDS VS. CREDIT CARDS

33-34

3.1
0

ADVANTAGES OF DEBIT CARDS

34

3.11 DISADVANTAGES OF DEBIT CARDS

34-36

3.1

36-37

CREDIT CARDS ADVANTAGES

3.1
3

37-38
CREDIT CARDS DISADVANTAGES

3.1
4

INTERNET BANKING SERVICES

38

3.1

MOBILE/TELE-BANKING

39

5
3.1

PERCEPTION OF CARDHOLDERS ON 39-40

USING PLASTIC MONEY

3.1

LEGAL

FRAMEWORK OF PLASTIC MONEY

3.1

LEGAL

AND

AND

REGULATORY 40-44

REGULATORY 44-49

FRAMEWORK

RESEARCH METHODOLOGY

4.1

RESEARCH DESIGN

50

4.2

SAMPLING PLAN

50

4.3

METHODS OF DATA COLLECTION

51

4.4

TOOLS OF ANALYSIS

51
52-67

DATA ANALYSIS AND INTERPRETATION

RECOMMENDATION AND CONCLUSION

6.1

RECOMMENDATIONS

68

6.2

CONCLUSIONS

69-70

BIBLIOGRAPHY
ANNEXURE

INDEX
CHAPTER

CONTENT

INTRODUCTION

PAGE
NO.
1-3
1-3

1.1

INTRODUCTION TO THE PROJECT

3
1.2

OBJECTIVE OF THE STUDY

4

1.3

METHODOLOGY
4

1.4

EMERGENCE OF FRANCHISING
4-5

1.5

HISTORICAL PRECEDENCE OF FRANCHISING

5-6

1.6

MCDONALDS ROLE IN THE INDIAN ECONOMIC

GROWTH
6-8

1.7

MCDONALDS COLD CHAIN IN INDIA

9-14

1.8

BACKGROUND

1.9

BENEFIT FROM NATIONAL MARKETING

CARRIED OUT

15-21

BY MCDONALD'S

LITERATURE REVIEW
2.1

MCDONALD'S TAKES THE ENVIRONMENTAL

22--23

CHALLENGE AS AN OPPORTUNITY TO BUILD

UP A COMPETITIVE ENVIRONMENTAL
POSITION.
23
2.2

MCDONALDS INTERNATIONAL COMPETITIVE

STRATEGY
23

2.3

NECESSARY CHANGES IN THE STRATEGY

23-24

2.4

PORTER'S FIVE FORCES MODEL

CONCEPTUAL FRAMEWORK

25-26
3.1

WHAT IS FRANCHISING?
27-29

3.2

MODES OF FRANCHISING

30
3.3

MARKETING ORGANIZATION
31

3.4

BRANCHISING
31-33

3.5

CONCEPTS OF FRANCHISING

3.6

33
WHAT IS FRANCHISE FEE?
PRODUCT AND BUSINESS FORMAT

3.7

34-35

FRANCHISING
35-36

3.8

TYPES OF FRANCHISING

36-38
3.9

ADVANTAGES

AND

DISADVANTAGES

OF

FRANCHISING
39
3.10

FRANCHISING AGREEMENT

39-40
3.11

SOURCES OF REVENUE
40

3.12

FRANCHISING PACKAGE
40-41

3.13

FINANCING AND PLANNING

41-42

3.14

EXPANSION ARRANGEMENT
42

3.15

MYTHS
42-43

3.16

PROBLEMS
43

3.17
4

FRANCHISEE ADVISOR COUNCIL

ECONOMIC GROWTH IN INDIA
44-45

4.1

FRANCHISING IN INDIA
45-46

4.2

FRANCHISING: A TOOL FOR ECONOMIC

GROWTH
IN INDIA
46-47

4.3

THE KEY ATTRACTIONS OF FRANCHISING IN

INDIA ARE AS FOLLOWS
47-48

4.4

BASIC NORMS TO BE FOLLOWED WHILE

FRANCHISING IN

INDIA
48-49

FRANCHISING OF FOOD AND RESTAURANTS

4.5

SECTOR IN INDIA

49-50
STUDY

OF

THE

FOOD

&

RESTAURANTS

SECTOR
4.6
50-51
DOMINOS
4.7
51
4.8

AMERICAN TRICON RESTAURANTS AND YUM

RESTAURANTS INTERNATIONAL

MCDONALDS FRANCHISING
52-53
5.1

INTRODUCTION
53-54

5.2

MCDONALD'S COMMITMENT TO THEIR

EMPLOYEES
54

5.3

MCDONALD'S COMMITMENT TO QUALITY AND

SAFETY
54-55

5.4

FOOD QUALITIES AND SAFETY

55

5.5

SAFE FUN FOR CHILDREN

55-56

5.6

MCDONALDS

COMMITMENT

TOWARDS

ENVIRONMENT
56-57
5.7

MAC IN INDIA
57

5.8

SUPPLY

AND

MATERIALS

TO

DISTRIBUTION
THE

VARIOUS

OF

RAW

OUTLETS

SUPPLY
57-59

5.9

VITAL LINKS IN THE MCDONALDS COLD

CHAIN
59

5.10

BUSINESS QUALIFICATIONS MCDONALDS

SEEK IN ITS POTENTIAL FRANCHISEES:

CONCLUSION AND RECOMMENDATION

60
6.1

CONCLUSION
60-65

6.2

RECOMMENDATION

BIBLIOGRAPHY

INDEX OF TABLES
SR. NO.

TABLE NO.

TABLE NO 1

TITLE OF THE TABLE

TABLE SHOWING USER OF PLASTIC

PAGE NO.
52

MONEY
2

TABLE NO 2

TABLE SHOWING CARD POSSED BY

53

RESPONDENTS
3

TABLE NO 3

TABLE SHOWING DEBIT CARD OF

54

DIFFERENT COMPANY
4

TABLE NO 4

TABLE SHOWING CREDIT CARD OF

55

DIFFERENT COMPANY
5

TABLE NO 5

TABLE SHOWING CARD OWNED BY

56

RESPONDENTS
6

TABLE NO 6

TABLE SHOWING TIME PERIOD OF USING

57

DEBIT CARD
7

TABLE NO 7

TABLE SHOWING PURPOSE OF USING

58

DEBIT CARD
8

TABLE NO 8

TABLE SHOWING CARD WHICH IS MORE

59

BENEFICIAL
9

TABLE NO 9

TABLE SHOWING BENEFIT PROVIDE BY

60-61

DEBIT CARD
10

TABLE NO 10

TABLE SHOWING BENEFIT PROVIDE BY

62

CREDIT CARD
11

TABLE NO 11

TABLE SHOWING PROBLEM FACED IN

64

PROCESSING THE CARD

12

TABLE NO 12

TABLE SHOWING FUTURE PURPOSE OF

PLASTIC MONEY

66

INDEX OF CHARTS
SR. NO. CHART NO.
1

CHART NO 1

TITLE OF CHART
PIE CHART SHOWING SER OF

PAGE NO.
52

PLASTIC MONEY
2

CHART NO 2

BAR CHART SHOWING CARD

53

POSSED BY RESPONDENTS
3

CHART NO 3

BAR CHART SHOWING DEBIT CARD

54

OF DIFFERENT COMPANY
4

CHART NO 4

PIE CHART SHOWING CREDIT CARD

55

OF DIFFERENT COMPANY
5

CHART NO 5

PIE CHART SHOWING CARD OWNED

56

BY RESPONDENTS
PIE CHART SHOWING TIME PERIOD
6

CHART NO 6

OF USING DEBIT CARD

CHART NO 7

PIE CHART SHOWING PURPOSE OF

57

59

USING DEBIT CARD

8

CHART NO 8

PIE CHART SHOWING CARD WHICH

60

IS MORE BENEFICIAL
9

CHART NO 9

BAR CHART SHOWING BENEFIT

61

PROVIDE BY DEBIT CARD

10

CHART NO 10

BAR CHART SHOWING BENEFIT

63

PROVIDE BY CREDIT CARD

11

CHART NO 11

BAR CHART SHOWING PROBLEM

FACED IN PROCESSING THE CARD

65

12

CHART NO 12

BAR CHART SHOWING FUTURE

PURPOSE OF PLASTIC MONEY

66