CLIENT RETENTION

II. PROCESS 3/ CLIENT RETENTION

III. OBJECTIVES 3/ CLIENT RETENTION

To raise awareness regarding to agencys vision, mission, core values and
products offering among 80% of the client at the end of the project.
To achieve positive attitude towards agency as the first and foremost branding
agency-of-choice among 50% of the aware client at the end or year 1, from the
end of the project.
To make 20% of those with a positive attitude to continue buying our
products/services at the end of year 2, from the end of the projects.