Professional Documents
Culture Documents
CONTENTS.................................................................................... 1
INTRODUCTION.............................................................................4
History Overview..............................................................................................4
P R O D U C T S.............................................................................5
Car Financing....................................................................................................5
Home Financing.................................................................................................5
Credits Cards.....................................................................................................6
Debit Cards.......................................................................................................6
On Line Banking.................................................................................................6
Islamic Banking.................................................................................................6
SWOT ANALYSIS...........................................................................9
PEST ANALYSIS...........................................................................12
MARKET ANALYSIS......................................................................14
MARKET SHARES.........................................................................16
STRATEGIES................................................................................ 18
ACCOUNTING ANALYSIS...............................................................19
HORIZONTAL ANALYSIS...............................................................36
VERTICAL ANALYSIS....................................................................39
VALUATION ................................................................................ 41
MISSION
“To develop and deliver the most innovative products, manage customers
experience, deliver quality service that contributes to brand strength,
establishes a competitive advantage and enhances profitability, thus
providing value to the stakeholders of the bank.
INTRODUCTION
History Overview
Bank Alfalah Limited was incorporated on June 21st, 1997 as a public
limited company under the Companies Ordinance 1984. Its banking
operations commenced from November 1st, 1997. The bank is engaged in
commercial banking and related services as defined in the Banking
companies ordinance, 1962. The Bank is currently operating through
235 branches in 88 cities, with the registered office at B.A.Building,
I.I.Chundrigar, Karachi. Some of the main branches are located in all of
the major cities including: Lahore, Kasur, Islamabad, Gawadar, Peshawar,
Faisalabad, Quetta, Rawalpindi, Sukkur, Sialkot, Multan, Murree, and
Attock District etc.
Since its inception, as the new identity of H.C.E.B after the privatization
in 1997, the management of the bank has implemented strategies and
policies to carve a distinct position for the bank in the market place.
Strengthened with the banking of the Abu Dhabi Group and driven by
the strategic goals set out by its board of management, the Bank has
invested in revolutionary technology to have an extensive range of products
and services.
PRODUCTS
COMPREHENSIVE AND DIVERSIFIED PRODUCT PORTFOLIO
With the mission to provide all-encompassing banking services to the
customers, Bank Alfalah has a uniquely defined menu of financial products.
Currently it is one of the most comprehensive portfolios of personalized
financial solutions that are custom-tailored to serve the requirements not
only of conventional customers but also fulfill the needs of the corporate
sector:
Car Financing
Rupee Travelers Cheques
Online Banking
Credit Cards
ATMs
Home Financing
Islamic Banking
Corporate and Structured Financing
Car Financing
Car Financing is one of the major renowned products of Bank Alfalah and can
be utilized in terms of Financing of Used Vehicles, Loan against Car, Balance
Transfer Facility, Refinancing Facility (only for Alfalah Customers) and it is
characterized in terms of:
Lowest Mark up
Lower Insurance
Quick Processing
Lower Down Payment
Home Financing
Major features of Bank Alfalah Home Financing are Lowest Mark-up,
Quick Processing, Multiple Repayment Options and Free Valuation. It has
been bifurcated in terms of “Home Buyer, Home Construct, Home Improver,
and Home Balance Transfer Facility”.
Credits Cards
Bank Alfalah Visa Card is everywhere and globally accepted and
welcomed at locations displaying the VISA logo. It is accepted at nearly 30
million merchants and 870,000 ATMs in more than 150 countries around the
globe and over 10,000 establishments in Pakistan. Alfalah VISA pays for
shopping, travel, entertainment, meals and much more.
Debit Cards
Bank Alfalah Limited presents Alfalah Hilal Card, the first Visa Electron
International Debit Card which gives an unlimited access to current / savings
account with a simple swipe, at millions of retail shops and ATMs, worldwide.
The Alfalah Hill Card comes with a host of conveniences and benefits
combined with the wide reach of Visa Network enabling it to be accepted at
more than 840,000 ATMs and 13 million retail outlets around the world,
making it the most acceptable Debit Card available in Pakistan.
On Line Banking
To provide enhanced and value added products to customer bank is
constantly striving for additional facilities. Bank provide fully automated on-
line telephone banking facilities to its customers enabling them to carry out
banking transactions like balance inquiries, statement requests, product
information and exchange rate.
Islamic Banking
A separate division is a recently initiated, which operates as separate
branch. It offers Shariah Compliant products through a network of five
branches, which will increase to 50 by the year 2007. Islamic Banking has
launched following products with the perception that these are in accordance
with the Sharia Principles.
Alfalah Masharaka Homes
Murabaha Finance
Alfalah Car Ijarah
Strength
Bank Alfalah is considered to be a very successful bank in the financial
circles. A bank is place where the customers can safely keep their money as
long as they want. Some of the major strengths of the bank:
• Brand Name
• Goodwill and trust
• Islamic Banking
• Car Ijarah revenues
• Least Processing Time
• On-Line banking
• Comprehensive and diversified product portfolio
• Bad debt rate is low
• Excellent credit rating
• Phenomenal Growth
• Highly Professional and trained employees
• Crucial Location Of Branches
• Bank is financially strong and has a huge deposit reserve
• Bank Alfalah has a wide network of branches at the ideal
locations, catering the financial needs of its clients.
• Foreign Trade is the focus of bank. It has become an ideal
bank for the importers and exporters.
Weaknesses
Bank Alfalah also has some weaknesses. But their number is much less
than the strengths of the bank. Following factors need attention of the
management.
• Lack of advertisement through electronic media
• Lack of innovative marketing
• No ATM Machine
• Islamic Banking
• Skill Set of Employees is not up to mark as there is no job
rotation.
• Foreign Banks still are a little more prestigious
• Bank Alfalah Limited does not possess foreign network
• Most of the employees are overloaded with work. There is
uneven distribution of work and promotions are not very
timely
• It is slow in the introduction of new services
• Employees feel over burdened
• It has only one oversea branch although it does a lot of
foreign trade business.
Opportunities
Bank Alfalah has grown up its business with a very high pace and it has
got tremendous popularity, even with in a very short span of time. There
are many opportunities for the bank and by availing that it can stand
amongst the top foreign banks.
Threats
• Political Instability
• New branches in the same location
• Islamic Competition
• Increase in Competition with other banks
• Revolving policies of state bank of Pakistan
• Terrorist image of the country
• Uncertain economic condition
• Slow product development process
• Change in govt. policies.
• Internal audit system is not encouraging.
PEST Analysis
Political Environment
• Lawyers’ movement
• Violence in Karachi
• The Lal Masjid debacle
• Militancy operation in FATA, NWFP and Swat its impact on
other parts of the country
• The return of Benazir Bhutto’s and her subsequent
assassination
• Unstable political situation affect bank’s policies
• Talibinization affected our repute in the world
• Investors hesitate investing in Pakistan
Economic Indicators
• Gross Domestic Product (GDP)
• inflation Increased
• balance of payment
• debt of the government increased
• Decrease in FDI(Foreign direct investment)
• Financial crisis made it BAL management difficult to survive
Socio cultural environment
• low saving culture
• Religious culture and people hesitate to accept interest on
deposits
• 70% rural population and very low literacy rate
Technological Factors
• Banks turning to heavy IT investments which differentiate
their products
• provide response times
• improve customer satisfaction
• products and services are gaining faster acceptance like ATM,
Master cards, Telebanking, Internet banking and mobile
banking
MARKET ANALYSIS
Four Price of Market
The marketing analysis of the bank focuses the promotional campaign,
the four P’s of marketing are also in vision of the bank that it uses for its
marketing (called 4 pillars) i.e., product, price, place (distribution) and
promotion. For more lucidity they shall be explained briefly here.
• Product Service Provided by Bank
• Price Commission and Bank Charges Received
• Place Placement of Services i.e. Network of its
Branches
• Promotion Promotion of Services
PRODUCT
The products at Alfalah include various banking services, which are its
Deposits (PLS and Non-PLS), Remittances, and ATM & VISA Cards,
Lockers etc. Bank also provides Credit Extension service.
PRICE
“The amount of money the customers pay for the product of a
company”.
BAL provides different products and services to its customers. Pricing
of products/services means the commission to be paid by the customer in
return of services provided by the bank. The commission paid for the
services mainly includes:
• Mark up/ interest
• Bank charges
• Fees and bank commission etc.
The prices for various services of Bank are given in the booklet "the
Schedule of Bank Charges". The prices at the bank are quite
competitive with those of other banks working nationally.
PLACE
“The activities a bank undertakes to make products and
services easily available or accessible to the customers”.
Bank Alfalah’s objective has been to expand its branch network to
meet clients’ needs. Bank is well positioned and geographically poised, to
cater for increasing business demands, from its existing potential clientele.
During last year under review, BAL opened 8 new branches and presently it
has 142 branches, spread all over Pakistan covering major business
centers and cities. Bank plans to add more branches to its growing network.
PROMOTION
“All activities that a company undertakes to communicate and
promote its products”.
This is an age of competition. Numerous organizations are providing
financial services to customers. In this world of growing competition, the
only way to prosper for a bank is to adopt proper marketing and
promotional techniques.
Various promotional techniques such as advertising, personal selling
(BDO) etc. are used by bank. The promotional strategies of the Bank vary
according to the market conditions. However, the following techniques
are mostly used:
• Advertising
• Various Information / Marketing Broachers
• Personal Selling
These are some of the marketing techniques that the bank adopts in
order to capture market and attract clients.
Market Shares
As such no financial organization in Pakistan is unable to determine the
correct market share of the banking industry. Also banks do not disclose
certain confidential information to the general public and internees. Still
generally foreign banks in Pakistan contribute to about 35% to the whole
banking industry. Out of which Askari, Citi, Standard Chartered Grind
lays, Muslim Commercial, ABN-AMRO banks share the major market.
High Low
High
Deposit Rupee
Traveler
Investment Cheque
Credit Cards
Star:
In the star, we have Car Financing Home Financing Online Banking
which show the high growth rate and high market share.
Cash Cow:
In the cash cow, we have Deposits Investments Credit Cards which
show the low growth rate and high market share.
Question Mark:
In the Question Mark, we have Islamic Banking ATM Debit Card which
show the high growth rate and low market share.
Dog:
In the Dog, we have Rupee Travelers Cheque which shows the low
market share and low growth rate.
STRATEGIES
Bank Alfalah has formulated certain sets of strategies to enable it to
achieve its goals and objectives. These strategies are mentioned below:
• In order to achieve its goals of creating a sound base and presence of
efficient modern banking system, Bank Alfalah has started operation of
Automated Teller Machines in all the major areas like Karachi, Lahore,
Islamabad and other cities of Pakistan.
• Bank Alfalah is committed to building long-lasting relationships through
an assertion to service excellence and providing innovative products to
meet the changing needs of our valued customers. Although still in its
infancy, compared to the exalted banking standards, Bank Alfalah
backed by a strong Abu Dhabi Group and inspired by the vision of its
Board and Management, has built up a strong customer base. The
Bank provides a full range of banking services to corporate clients,
while applying leading technologies. Today the Bank is well-positioned
to provide appropriate banking services to customers.
• The main focus is building relationships and being known by the way
they do business. Management recognizes that a banking relationship
requires compatibility, communication, and cooperation and that each
customer deserves nothing less than full attention and available
resources to meet their financial objectives.
• Core value and corporate culture is based on the belief that superior
personalized service is the most important product. Bank is in the
process of getting to know customers by name and understand their
business and personal financial needs. This one-on-one, personalized
service quality has served as Bank Alfalah's unique signature since
inception and continues to separate it from other financial institutions.
• The Bank Alfalah team comprises of some of the most highly skilled
and professional financial experts in banking industry. Managers,
lenders and trust advisors offer the unique perspective of knowing and
understanding in the local economy. The Management focuses its
attention on making informed and feasible economic decisions,
bringing better returns and more profitability for investors and
customers.
• Keeping in view the unrest among the Islamic Community on the
Interest Bearing Banking the Alfalah is in the process of target
marketing and gives its full attention to this segment of a large
population over the world.
• To acquire the reputation and status of bank which operates on
international standard, Alfalah Bank was to get the credit rating of
Pakistan Credit Rating Agency, which gave it the AA- and A1+ in the
long term and short term respectively.
Accounting Analysis
Accounting Convention
Management of Bank Alfalah Ltd. prepares its financial statements by
following historical cost convention of accounting. Instead of certain fixed
assets which are stated on the revalued amounts and investments
available to sale are valued at fair market value. The amounts are
stated in the Pakistani currency which is bank’s presentation and
functional currency. The figures are rounded nearest to thousand.
Cash and cash equivalents are comprises of the cash, balances with
treasury bank and other banks and call lendings which are made for the
sake of cash flow statements.
Bank has classified its investments under three titles and that are:
c. Available for sale: These are the investments which do not fall
under the title of ‘Hold for trading’ and ‘Held for maturity’.
4. Advances
5. Fixed Assets:
Fixed assets are categorized into two classes. Accounting Policies regarding these
classes have been discussed below:
a.Tangible Assets:
• Maintenance cost and repair charges are charged to the income and
subsequent costs are stated as carrying value of the asset or under
separate head whichever is appropriate, if their period of benefits
extends more than one accounting period.
• Gain and losses are transferred to income except those which are
related to surplus. Those are directly transferred to unappropriated
profits.
b.Intangible Assets
• Intangible assets which have finite life are stated on the balance
sheet on the cost less accumulated amortization and impairment
losses, if any.
• Amortization on the intangible assets is charged on straight line
method on a rate which is reviewed on the balance sheet in order to
eliminate the factor of immateriality.
• The other intangible assets which have infinite life are stated on the
cost less impairment losses if any.
6. Impairment
• Impairment losses are charged to the profit and loss account except
those losses which arise from the revaluation of the assets.
a.Current tax
b.Deferred Taxes
• Bank recognizes deferred tax asset/ liability that arise from the
deficit and surplus on revaluation of the fixed assets and it is
adjusted against the related deficit/ surplus in order to
compliance with the IAS-12 Income Tax.
8. Employee Benefits
a. Defined Benefit Plans
b. Leasing Finance
c. Commitments
Commitments are outstanding forward foreign exchange
contracts which are translated at forward rates applicable to their
respective maturities.
d.Foreign Operations
b.Retail Banking
c. Commercial Banking
d.Corporate Finance
a. Pakistan
c. Middle East
6. Liquidity Risk
Liquidity risk arises due to inability of bank to meet short term
obligations. BAL’s ALCO is responsible for managing the liquidity
position and for formulation of the strategy and oversight of the
asset liability function on a regular basis. The BOD of bank has
approved a comprehensive management policy which stipulates
the early warning indicators of liquidity risk and maintenance of
various ratios. Bank is also maintaining contingency funding in
order to cop up the unforeseen liquidity risk.
Ratio Analysis
Liquidity Ratios:
Liquidity ratios are the measure of the firm's ability to meet its
short term obligations.
Leverage Ratios
Leverage ratios tell us about the capital structure of the company.
Profitability
Profitability ratios are the measure of the performance of the company.
Profitability Ratios 2005 2006 2007 2008
Net profit Margin 11.26% 8.31% 12.10% 4%
Operating income margin 0.74 0.69 0.59 0.54
Return on assets 1.41% 1.27% 1.01% 0.04%
Return on equity 23.20% 16.60% 22.50% 8.90%
Interpretation
Profitability ratios have revealed that the bank performance has inconsistent behavior and in
2008 it was at the worst position it ever had. The performance is badly affected in the last few
years. And it is result of the extreme wave of the terrorism and changed political scenario.
Activity Ratios
Activity ratios tell about efficiency of the bank. . These ratios are also called asset utilization
ratios. It tells us that how efficiently assets are utilized.
Interpretation
Activity ratios point out the worst efficiency of the bank. Our banks all the activity ratios are
very low, which reveals that the bank is not utilizing its assets efficiently. The company has to
improve or increase its sales, so that it can improve its asset utilization.
MARKET RATIOS:
Market measures tell the performance of the company in the market.
Interpretation
Historical analysis has been done by using the historical data. In this estimation is
done by dividing the present amount of the item with amount of the item in prior years.
Horizontal Analysis
Bank Alfalah Limited
Income Statement
Horizontal Analysis
(2005- (2006- (2007-
Description 06) 07) 08)
20.41
Net Sales 73.04% 21.67% %
-
13.13
Other Income 43.61% 87.26% %
14.05
Total Revenues 68.48% 30.33% %
111.42 22.32
Cost of Goods Sold % 9.11% %
239.91 49.09
Provisions 84.18% % %
110.06 25.67
Total Direct Expenses % 19.24% %
Selling, General & 28.15
Administrative 36.23% 40.06% %
-
60.43
Operating Income 0.10% 76.76% %
Interest Expenses 0.00% 0.00% 0.00%
Foreign Exchange (Loss) Gain 0.00% 0.00% 0.00%
Associated Company (Loss)
Gain 0.00% 0.00% 0.00%
Other Non operating (Loss)
Gain 0.00% 0.00% 0.00%
-
64.89
Income Tax Expense -6.73% 74.95% %
Reserve Charges 0.00% 0.00% 0.00%
-
Income Before Extra Ordinary 58.43
Items 3.56% 77.58% %
119.32 71.86
Provisions Brought forward % 49.62% %
Revaluation of assets 4.84% -5.71% 0.00%
Minority Interests 0.00% 0.00% 0.00%
Net Income 42.07% 62.64% 3.34%
Vertical Analysis
Vertical Analysis
Bank Alfalah Limited
Income Statement
Vertical Analysis
FV = pv(1+i)^n
450292=32718690(1+g)
^3
450292/32718690=(1+g
)^3
g =
-0.76
WACC= w1ke+w2kd(1-
tax)
3.7955