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What is Value proposition«.
± It is the an analysis and quantified
review of benefits, costs and value that
an Organization can deliver to
customers.
± It is also a positioning of values where

VALUE = BENEFITS ± COSTS (includes Risks)

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uanufactured or provided by one
company for offer under another
company's brand.
Often positioned as lower cost
alternatives to regional, National or
International brands.
Often compete with existing
³premium´ or ³name´ brands.
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RELIANCE FRESH:SELECT
±Food and grocery items
±Cheaper than that of national
and international brands.
±Items such as Flour, Pulses,
Dry fruits, uasalas,Tea,
Honey,noodles etc.
±Company Planning to expand
its PLB Nationally.
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³We generate 70-70-80 % of revenues
from PLB¶S´,us. Bina uirchandani,
Head (Categ. uanage.) Said.
John uiller is its Oldest brand,
followed by Bare (Denim), Ajile
(Sportswear), Rig (Utility Weekend
wear).
Sports nearly
20 PLBS in Total.
 

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STRENGTH
Follows many national and international
Brands.

Cheaper than many Recognized Brands.

Understanding of changing Fashion and

lifestyle.
 
 
Less loyalty of Customers towards
PLB¶S.
Underperforming Products.
Quality not satisfactory to many
customers.
Warranty and after sales service
unsatisfactory in case of electronic
products e.g. A.C.,T.V.,
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Product line can be expanded.
Prices can be fixed according to the
company itself.
uarket can be expanded to national
and international standards.
Offers and discounts are the selling
points of PLB¶s.




Increased intensities of competition
from competitors.

Likely entry of potent new

competitors.

Constantly changing customer

preferences and trends.

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uanufacturers should increase frequency
of feature ad and display based
merchandise.
Assortment and Category management
should be up to the mark.
Retailers should provide best in class
marketing, pricing and promotional
strategies.
uulti--tiered product development
uulti
strategies should be implemented.