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www.wunan.com.tw
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Contents

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4
2

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4
1producer
2distributor
3logistic center
4consumer
1-1

1-1 4

producer

MP3DVD

distributor

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 1 21

1.

2.

logistic center

1. 1

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2. 2

PChomePayEasyYahoo momo

consumer

4
4

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2
4 2

1.

2.
SPA

1.
2.
3.
4. ATM
5.
2

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distributionmarketing

distribution

marketing

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1.

5,000

AB

2.

TOYOTA

3.

SK-II

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1-2

1-3 3
2

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1-4

1-4

1-5

1-5

market

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1-6

market

1-6

1-7

1-7

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1950 super market
chain store 2

1980 POS point of sales
1990
POS

2000 21
IC
ATM ibon
POS i-cash
Happy go

21

1-8 operation cycle

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1-8 SCM
Supply Chain Management

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3.

4.

B2C B2B2C C2C

6,000
24

21

2
3
SOGO 3
2
3
101

3C 3C 3

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IC
OK

21

24
PChome
2007 24
PChome 7-net 3C 24

1.
2.

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.., 2015.01

ISBN 978-957-7974-2 ()
1.2.3.
496.8

103027121

1FS6

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