Derek

Lersch
3211 Whisper Lake Lane
Winter Park, FL
Dmlersch@fullsail.edu
(941)-228-6548

John King

John King is a Country artist signed with Black River Entertainment in
Nashville, TN. John currently resides in Habersham County, GA and has
been playing since 2010.

http://www.johnkingcountry.com

Similar Artists

Jason Aldean:
Male Country artist known for his heavy rock country style
Jasons band is very skilled and technical players
Appeals to male and females ages 18-30 years old
Very good at keeping his songs sounding different by using
different tempos and styles
Writes a lot of songs about his country life style

Scotty McCreery:

Male Country artist known for winning American Idol

Heavy Country twang in his voice while singing
Appeals to mainly young females ages 14-21 years old
Writes a lot of songs about girls and young love
Exceptional acoustic guitar player

Luke Bryan:

Male Country artist known for his pop country songs

Appeals to young male and females ages 16-25 years old
Great songwriter (Written 15 song that have reached the
top 10)
Exceptional Technical acoustic guitar and piano player
Able to sing and play different genres other than Country

Strengths and Weaknesses

Weaknesses

Strengths
Songwriting ability (Wrote 200
songs in a year)
Two well skilled technical
guitarists
Exceptional vocal Tone on
recordings and performing live
Skilled Writing songs that are
relatable to his target audience
Band has a very tight sound
when playing together

Does not have a large vocal range

Could work on more
harmonization
Many songs sound similar, could
work on writing with different
tempos and other songwriters
Drummer Could work on his
technique when playing in faster
tempos
Could work on playing different
genres

Competitiveness

John Kings songwriting ability gives him an edge over many artists. In
the past year John has written over 200 songs. Johns songs are very
relatable towards his target audience, making the songs very personal to
fans. Johns voice has exceptional tone quality on his records and when
performing live, which shows his level of experience and skill. The band
playing behind John are very skilled technical players that play together
very well.

Marketing

John King appeals to a younger generation of females more than males,
whos ages range from 16-25 years old. These people are more likely to
be within the middle class and make around $40k per year. Many of
Johns fans are still in College or High School. The majority of Johns fan
base is white.

Sales and Reach

John Kings single Tonight Tonight has over 178,000 views on YouTube
and was licensed by the NFL for Thursday Night Football. John has an
impressive social media reach with 7,600 likes on Facebook, 6,600
followers on Twitter, and 4,700 followers on Instagram.

Facebook: John King (https://www.facebook.com/johnkingcountry)
Twitter: @Johnkingcountry (https://twitter.com/johnkingcountry)
Instagram: @Johnkingcountry
Youtube: John King (https://www.youtube.com/user/thejohnkingband)
Tonight Tonight: https://www.youtube.com/watch?v=4p63TL-7AOE

Experience
John King has opened up for large acts such as Jason Aldean, Florida
Georgia Line, Brantley Gilbert, and Kip Moore. John has also preformed
at the famous Grand Ole Opry in Nashville, TN. In 2014 John performed
over a 149 shows without a booking agent. Country Weekly Magazine
recently wrote a piece on John saying his music has a Decided edge and
that this country boy from Georgia is on the map to becoming a
superstar.

http://www.countryweekly.com/photos/spring-fashion-2015-
photos?page=6

3/31/2015: Georgia Theater (859 Capacity)
3/27/2015: The Boathouse (6,500 Capacity)
1/26/2015: The Orange Peel (1,050 Capacity)
12/31/2014: Wild Bills (5,000 Capacity)
11/15/2014: Wild Horse Pass Hotel & Casino (1,400 Capacity)
9/26/2014: Grand Ole Opry (4,400 Capacity)
7/26/2014: PNC Park (38,496 Capacity)
7/19/2014: The Crazy Bull (2,200 Capacity)
4/24/2014: Laughlin Event Center (9,300 Capacity)