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BRAND

Interbrand
500
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iii

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mail taikuo@cc.shu.edu.tw
tai_kuo@emic.com.tw
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iii

1-1

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1-2

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1-3

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1-4

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1-7

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1-8

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1-19 ............042
1-20 ............044
1-21 ............046
1-22 ............048
1-23 ............050
1-24 ............052
1-25 Slogan ............054
1-26 ............056
1-27 ............058

2
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2-2

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2-3

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2-4

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2-5

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2-6

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3-1

065

079

4P ............080
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(02)2705-5066

3-2

............082

2-3

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3-4

............086

3-5

............088

3-6

............090

4-1

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4-2

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4-3

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4-4

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5-1

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5-2

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5-3

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5-4

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5-5

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5-6

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viii

093

103

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6-1

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6-2

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6-3

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6-4

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6-5

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7-1

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7-2

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7-3

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7-4

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7-5

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7-6

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7-7

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7-8

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7-9

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117

129

7-10 ............150
7-11 ............152
7-12 ............154
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7-13 ............156
7-14 ............158
7-15 ............160
7-16 ............162
7-17 ............164
7-18 ............166

8-1

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8-2

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8-3

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8-4

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10-14 ............230
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10-15 ............232

11

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11-2 SWOT ............238
11-3 ............240
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11-6 ............246
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12-1 ............264
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12-3 No.1 ............268


12-4 No.1 ............270
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13

289

13-1 ............290

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1-1

1-17

1-2

1-18

1-3

1-19

1-4

1-20

1-5

1-21

1-6

1-22

1-7

1-8

1-9

1-23
1-24
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1-26
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1-10
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1-12
1-13
1-14
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1-1

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(02)2705-5066


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(02)2705-5066

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1-4

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(02)2705-5066

5 7 1
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1-6

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(02)2705-5066

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1-7
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36.8

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(02)2705-5066

12.9

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12.9

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18.3

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12.4

38

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25.5

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13.7

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9.9

25.2

24.2

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40.7

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23.6

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13.7

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45.9

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13.7

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www.wunan.com.tw
(02)2705-5066

3C

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016
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(02)2705-5066

12.6

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www.wunan.com.tw
(02)2705-5066

16.8

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(02)2705-5066

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019

1-8

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(02)2705-5066

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www.wunan.com.tw
(02)2705-5066

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www.wunan.com.tw

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3.

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www.wunan.com.tw
(02)2705-5066

023

1-10

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024
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. .
, 2015.08

ISBN 978-986-451-015-3
1. 2.
496.14

104010948

3M72

106 339 4

(02)2705-5066

(02)2706-6100

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