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The table below shows the demand for the magazine based upon the price. Take this as your base
level of demand, and then add the relevant number according to the formula for advertising, distribution,
product and promotion in order to obtain the total demand for the magazine.
The table below shows the demand for the magazine based upon the price. Take this as your base level of
demand, and then add the relevant number according to the formula for advertising, distribution, product
promotion and sales of issue 1, in order to obtain the total demand for the magazine.
To take account of brand loyalty, bonus sales for issue 2: Add 10% of the sales of issue 1 to demand
© Holdsworth Associates
© Holdsworth Associates