Professional Documents
Culture Documents
MARKET RESEARCH
The two sheets of market research information have been collected for you by the marketing department
of Pepper Publishing. Keep these sheets safe, as you will need this data to answer questions and to make
some important decisions.
Data Set 1 – A survey of magazine habits. 500 boys and 500 girls aged 14-19
Collected by Sheila on 23rd February 2000
Data set 2 – Sales and Sales Growth for Pepper’s Existing Titles
Collected by Sheila with the help of Colin in the accounts office
© Holdsworth Associates