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Making A Brochure : Insurance Brochure

Teacher Name: Mr. Wilson
Student Name:

CATEGORY

________________________________________

Content Accuracy

The brochure
describes all five
types of insurance
clearly and
accurately. A reader
would have a solid
understanding of
their insurance
options after
reading.

The brochure
describes all five
types of insurance
but there are 1 to 2
content errors in the
descriptions of the
insurance.

The brochure
describes less than
5 types of insurance
and/or there are 3-4
content errors in the
descriptions.

The brochure
describes less than
3 types of insurance
and/or there are 5 or
more content errors
in the descriptions.

Writing Vocabulary

The authors
correctly define and
relate all 4 new
vocabulary words to
the types of
insurance.

The authors
correctly define and
relate 3 of the new
vocabulary words to
the types of
insurance.

The authors
correctly define and
relate 2 of the new
vocabulary words to
the types of
insurance.

The authors
correctly define and
relate 1 or none of
the new vocabulary
words to the types of
insurance.

Graphics/Pictures

Graphics chosen go
well with the content
of the text and there
is a good mix of text
and graphics. At
least 4 graphics are
used.

Graphics chosen go
well with the
content of the text,
but there are less
than 4 of them
used, resulting in a
text heavy
brochure.

Graphics chosen
are appropriate to
the content but are
overused or
oversized, resulting
in being a
distraction from the
text content.

Graphics do not go
with the
accompanying text
or appear to be
randomly chosen.

Spelling &
Proofreading

No spelling errors
remain after one
person other than
the typist reads and
corrects the
brochure.

No more than 1
spelling error
remains after one
person other than
the typist reads and
corrects the
brochure.

No more than 3
Several spelling
spelling errors
errors in the
remain after one
brochure.
person other than
the typist reads and
corrects the
brochure.

Sources

Careful and
accurate records are
kept to document
the source of 95100% of the facts
and graphics in the
brochure.

Careful and
accurate records
are kept to
document the
source of 94-85%
of the facts and
graphics in the
brochure.

Careful and
accurate records
are kept to
document the
source of 84-75% of
the facts and
graphics in the
brochure.

Sources are not

documented
accurately or are not
kept on many facts
and graphics.

Group
Participation

All students in the

group can
accurately answer
all questions related

All students in the

group can
accurately answer
most questions

Most students in the

group can
accurately answer
most questions

Several students in
the group appear to
have little knowledge
about the facts or

to facts in the
brochure and to
technical processes
used to create the
brochure.

related to facts in
the brochure and to
technical processes
used to create the
brochure.

related to facts in
technical processes
the brochure and to used in the
technical processes brochure.
used to create the
brochure.

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