Professional Documents
Culture Documents
Britannia
Presented By:
Mohit Nebhwani
Subhrth Saha
Company Overview
• About its establishment
• Trustworthy
In Value:
Britannia - 37%
Parle - 31.3%
Sunfeast - 6.3%
BRITANNIA
The Brand Names Of the Britannia biscuit includes:
Vita Marie, Tiger Variants, Good Day, Treat, Jim-Jam &
Pure Magic.
Leader - Britannia.
Challengers - Parle , Sunfeast , Priya Gold.
Followers - Dukes , Ampro, Champion.
Britannia
• Cream Treat.
Mango.
Pineapple.
Varieties Elaichi.
Orange.
• Jim – Jam (Niche).
• Pure Magic.
Chocolate.
Vanilla.
Design Circula Invariab Aping
r in ly Britanni
shape rectang a.
except ular in
Bourbo shape.
n
which
is
rectang
ular.
Pricing objective:
• Britannia has been giving Fruit Rollz free with 200gms packet
of Bourbon
Target Audience:
Demographics:
Age : 5 & above
Region : India
Category : Children
Religion : Insignificant
Social Class : Middle & Upwards
Psychographics:
Lifestyle : Children enjoying their snacks by watching TV or taking
it as a lunch for schools.
Behavioral:
Occasions : Regular occasion
User status : Regular user
User rates : Medium user
Loyalty status : Loyal
Readiness stage : Informed
Attitude towards the product : Positive , hostile
Sales Promotion Tools
Britannia
• Britannia Khao World Cup Jao