Chapter 6- Focus on Vocabulary

Reading for detail

1. The main idea of the first paragraph is
a) the socialisation of family members, ranging from young children to adults, is a central
family function.
b) marketers realise the importance of the role played by families, in training children for
being consumers.
2. In paragraph 2, moral and religious principles, appropriate manners and speech, dress etc are
given..
a) as examples of different modes of behaviour and basic values of the culture.
b) to show what the writer means by different modes of behaviour and basic values of the
culture
3. Paragraph 3 gives the explanation of the term consumer socialisation and tells how age
makes a difference in the development of consumer skills in children.
a) This is a true statement.
b) This statement is false.
c) There is no information in the article to support this statement.
4. In addition to developing consumer skills consumer socialisation is also used to mould
behaviour.
a) This is a true statement.
b) This statement is false.
c) There is no information in the article to support this statement.
5. It is wrong to assume that consumer socialisation is not limited to childhood and is an ongoing
process.
a) This is a true statement.
b) This statement is false.
c) There is no information in the article to support this statement.

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6. How many examples are given in paragraph 5 to show that consumer socialisation extends
through a persons life?
7. Can you complete the following definition in your own words? Intergenerational brand
transfer is the term used when a specific (a) _________________ continues to be
(b)_______________ by (c)_____________ generations in the (d)_____________ family.
8. Name the two groups of people in a family whose attitudes and behaviour marketers focus
on.
9. What does the writer provide for a better understanding of how family members interact in
their consumption-related roles?
10.Name the four factors that impact on how families make decisions regarding what to buy.
Vocabulary/ Synonym find
Find the words in bold from the text to match the meanings below. The paragraph numbers are
given but the words are not in the same order as they appear in the text:
1. improved (v) paragraph 1: _____________________
2. changes/alterations (n) paragraph 5: _____________________
3. made stronger (v) paragraph 1: _____________________
4. job related (adj) paragraph 2: _____________________
5. customs/ rules (n) paragraph 3: _____________________
6. basis (n) paragraph 1: _____________________
7. example/demonstration (n) paragraph 2: _____________________
8. start/begin (v) pg 48, table: _____________________
9. develop/learn (v) paragraph 3: _____________________
10.continuing/ long lasting (adj) paragraph 5: _____________________
11.understanding (n) paragraph 7: _____________________
Referents
What do these words refer to?
members

e.g. That function (paragraph 1) :the socialisation of family

1. Such parental responsibilities (paragraph 2)

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2. This interest (paragraph 2)

3. such items (paragraph 2)
4. In contrast (to what?), teenagers are likely to look to their friends. (paragraph 3)
5. she may remove it (paragraph 4)
6. this addition (paragraph 5)
7. when I do ( do what?) I see a lot of my mother in myself (paragraph 6, #3)
8. Despite such changes (paragraph 7)
9. these roles (paragraph 8)
10.Such as its lifestyle (paragraph 8, end)

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Answers
Focus on Vocabulary Chapter 6 Answers:

1. The main idea of the first paragraph is

a) the socialisation of family members, ranging from young children to
adults, is a central family function.
b) marketers realise the importance of the role played by families, in
training children for being consumers.
2. In paragraph 2, moral and religious principles, appropriate manners and
speech, dress etc are given..
a) as examples of different modes of behaviour and basic values of the
culture.
b) to show what the writer means by different modes of
basic values of the culture
3.

behaviour and

Paragraph 3 gives the explanation of the term consumer socialisation

and tells how age makes a difference in the development of consumer
skills in children.
a) This is a true statement.
b) This statement is false.
c) There is no information in the

article to support this statement.

4. In addition to developing consumer

also used mould behaviour

skills consumer socialisation is

a) This is a true statement.

b) This statement is false.
c) There is no information in the article to support this statement.

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5.
It is wrong to assume that consumer socialisation is not limited to
childhood and is an ongoing process.
a) This is a true statement.
b) This statement is false.
c) There is no information in the article to support this statement.
6.

How many examples are given in paragraph 5 to show that consumer

socialisation extends through a persons life? Three.

7.

Can you complete the following definition in your own words?

Intergenerational brand transfer is the term used when a specific (a)
product/good continues to be (b) used/utilised/consumed by (c)
many/multiple/different generations in the (d) same/one family.

8.

Name the two groups of people in a family

behaviour marketers focus on.

whose attitudes and

The major decision maker and the primary user / The likely purchaser
and the likely user.
9. What does the writer provide for a better understanding of how family
members interact in their consumption-related roles?
A table with descriptions of the roles.
10. Name the four factors that impact

regarding what to buy

on how families make decisions

Lifestyle, personality, role in family, and cultural background.

Find the words in bold from the text to match the meanings below. The paragraph numbers are
given but the words are not in the same order as they appear in the text:
1. improved (v) paragraph 1: __modified _____

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2. changes/alterations (n) paragraph 5: ___adjustments____

3. made stronger (v) paragraph 1: ____reinforced____
4. job related (adj) paragraph 2: _____occupational_____
5. customs/ rules (n) paragraph 3: ____norms____
6. basis (n) paragraph 1: ___foundation____
7. example/demonstration (n) paragraph 2: _____illustration____
8. start/begin (v) pg 48, table: ____initiate___
9. develop/learn (v) paragraph 3: ____acquire______
10.continuing/ long lasting (adj) paragraph 5: _____ongoing___
11.understanding (n) paragraph 7: ___insight___

Referents
What do these words refer to?
members

e.g. That function (paragraph 1) :the socialisation of family

11.Such parental responsibilities (paragraph 2)

12.

This interest (paragraph 2)

13.

such items (paragraph 2)

14.In contrast (to what?), teenagers are likely to look to their friends. (paragraph 3)
15.she may remove it (paragraph 4)
16.this addition (paragraph 5)
17.when I do ( do what?) I see a lot of my mother in myself (paragraph 6, #3)
18.Despite such changes (paragraph 7)
19.these roles (paragraph 8)
20.Such as its lifestyle (paragraph 8, end)

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