Working Cars for Working Families

Fatimah, Jason, Reema,

Daniel

Initiative
Help less fortunate families without cars
Cars will be bought through the
redistribution of parking revenue
Purchased cars will be donated to
families in need

Background
Ensures low wage working families receive a car
Improve consumer protection
Improve data collection and analysis on benefits of and
challenges to car ownership
ATT Stadium is owned by Jerry Jones and members of the
board, supported by an ATT partnership

Background

2/3
88%

AT&T Stadium
Statistics
12,000 parking spaces among 15
numbered lots
8 games every season that are played at
home
Parking spaces range from $20 - $100 each;
vary during other events in the year

Why Park at AT&T

Stadium?

8 regular season
games for Dallas
Cowboys

Concerts

Cowboys Football and

Dallas Cowboys
Cheerleaders academy
youth summer camp

Incorporating a charity
into parking fees will
increase incentive to
park

Map of ATT Stadium

Gaining Approval
ATT stadium parking is owned and operated
by the stadium itself
Seeking approval would come from owners
and maintenance of parking lots/ stadium

Which families are chosen?

Partnering with Working Cars for Working Families will
create a distribution network
Families are determined through

household income
number of children
Location
Must provide own insurance on car received

Budgeting
ATT Stadium boasts an enormous amount of
pre-made parking spaces
No extra cost would be applied to ticket or
parking spaces
A 5% cut from every space regardless of cost is
put towards WCWF
Example: A $50 space at 5% cost generates $2.5 per game
for all spaces that cost $50

Revenue
Revenue
Estimates:

Regular
Season
Home Games

Events During
the Year (8)

If Only 6000 Spaces

Were Available

$48,000- $72,000

$48,000- 72,000

If All 12,000 Spaces

Were Available Year
Round

$96,000- 144,000

$72,000- 144,000

(5% Cut)

Estimates from a 5%
take

Impact Over Time

5% Cut, with only 6000 spaces available

Impact Over Time

5% Cut, with all 12,000 spaces

available

Reasoning Behind Our

Revenue
Facts and Figures

Calculations for
Regular Season

6000 Spaces x
$20/space

8 Games x 120,000=
$960,000

(Minimum Value of
Space)

12,000 Spaces x
$20/space
(Minimum
Value of Space)

$960,000 x 5% =
48,000

Calculations for
Other Events
8 other event x
120,000=
$960,000
$960,000 x 5% =
$48,000

8 Games x
240,000= 960,000

8 other events x
120,000= 960,000

1,920,000 x 5%=
96,000

1,920,000 x 5%=
96,000

Values Calculated in slide before represent the value of different

space amounts

Family Impact
Families want a 2nd job but not have the means to buy a
2nd car
Most jobs are not walking distance
How many
cars will we
buy per year?

5% Cut

10% Cut

6000 Spaces

6-10 Cars

12-20

12,000 Spaces

10-20 Cars

20-40

*Figures based on average price of used car

15,000

Staffing
Pre-established workers of the ATT stadium have already
been hired
Working Cars for Working Families has an individual
network of its own
Account manager needed to coordinate collaboration
between stadium and charity
Personnel to track and document finances and ensure
legal compliance

Other Information
ATT Stadium is also next to Ranger
Stadium
Gaining approval for one stadium could
lead to another and so forth

Common Questions?
Q. Why would ATT stadium and its owners want to
contribute to this organization?
Q. If this proposal is approved, how will this organization
market it?
Q. Do the cars provided by Working Car for Working
Families have warranty when purchased?
Further questions?

Resources
http://
www.workingcarsforworkingfamilies.org/contact/publiccomment-and-more.html
http://attstadium.com/guests/parking.cfm
http://
www.nfl.com/news/story/0ap3000000451398/article/oppone
nts-set-for-2015-nfl-season
http://stadium.dallascowboys.com/
http://www.stubhub.com/venue/cowboys-stadium-parking/

Thank You
Join the fight to ensure working families can get and keep a
reliable car