Professional Documents
Culture Documents
vdelacruz2@mail.csuchico.edu
Qualifications
Veronica De La Cruz
Media Relations
Blogging and Creative Writing
@Veronica_dlc
linkedin.com/in/vdelacruz1
Strategic Communication
Team Leadership and Management
Education
California State University, Chico
Bachelor of Arts Degree in Journalism
Emphasis: Public Relations
Minor: Spanish
December 2015
Professional Experience
Account Executive, Tehama Group Communications
Lead a team of eight to create a digital presence for a nonprofit organization in Chico, CA
Assist on an account, focusing on event promotion, visual storytelling and community impact
Participate in running the agencys social media
PR Staffer of the Month Award, Sept. 2015
Wrote press releases, media alerts and pitch letters for a variety of clients including Youtheory
Provided media relations support by contacting journalists and coordinating press coverage
Compiled media lists, press clippings and create coverage reports
Created social media content for seven lifestyle clients via Facebook, Twitter and Instagram
Managed all of The Orions social media accounts including: Facebook, Instagram, Twitter and Vine
Weekly use of Tweetdeck, Hootsuite and Sumall to track analytics
Developed strategic plans to increase user engagement and followers
Created 42 creative tweets, six Instagram posts and five Facebook posts weekly
Increased followers on Twitter and likes on Facebook by 10% in three months
Developed six creative and original pitches and produced one column and one blog post weekly
Competitive drive to exceed expectations
Best Opinion Columnist Award, Fall 2014
Strong organizational skills and solid ability to meet deadlines
Work Experience
Sales Associate, Aeropostale Torrance, CA
Additional Skills
Media lists, pitch letters, fact sheets, press releases and feature stories.
Facebook, Twitter, Instagram, Google + and Pinterest
Fluent in Spanish
Basic Photoshop, InDesign and Illustrator skills
Copyediting
Microsoft Office Suite
AP Style
Wordpress