OP. Code - 51328 PageNo... I . Third Year B.Com. Degree Examination a September/October 2013 Directorate of Distance Education COMMERCE (DCC280) MARKETING MANAGEMENT hrs} [Max.Marks: 70/80 ‘Time: Instructions to Candidates: 1. Students who have attended 30 Marks. JA Scheme will have to ‘answer for total of 70 Marks. Me eotHe sobs ReLOnE odd Omprre 70 wos ger osprey. 2, Students who have aitended 20 Marks. IA Scheme will nave answer for total of 80 Marks. Me Sette cozod BegonO ved Dears 80 wosrWy gyriert evgpsaiee. 3. Note: Q. No. (18 or 19) in Section-D is compulsory for 80 Marks ‘Scheme only. AD ours) AfleesOn Sger-A SOS Be, Hoss, 18 weise 19 eezzC. SRCTION-A ayer ~ 1. Answer any PIVE questions. 2 Marks each. 5X2=10 Ciaitndt beh apnen cogs, so 2 cca 1. State the differences between Traditional marketing concept und modem marketing concept SOPs semen darob abe embas aimee] geod sends SaLsrvA, Set 2. Whatis product? my cocdesn? 3. What is promotion in marketing? sno! SscoDORY asses Houses? 4. What is sales force training? smb AuEO Sdeed aoc? 5, State the media characteristics, Soerigbs ogrerivah, 3¢4, 6. What is marketing information? sSwebey ZsraboD aides aod? 7. Explain speciality goods. SSesitos sarees, SOR, 8, What are the characterstics of rural marketing? raisers Stotbets slgrobod oxrerteesb? Contd... 2QP. Code - 51328 Page No... 2 SECTION-B Om -D - I, Answer any THREE questions. 10 Marks each, 3X10=8 chewantive chat SaeR evgon, see 10 esoneh 9. Define modem concept of marketing. Explain the steps for implementation of eae eo eee eabions eodrivay, ass0%, 10, What is product mix? What are its variables? Bay ange nocidesd? wid wrineras? 11, Explain the functions of marketing. see gigohon wobrmem, aan. 12. What marketing research? Discs i bjotvs BOE] Heo Boegs moc SA eUepeeIVED, WIE. 13, What is product planning? Explain the sages iavolved in new product development SEES Ried Bebe abe biges Sincoseogan wou buon SECTION-C dyer ~ 8 WJ. Answer any TWO questions. 15 Marks each. 2X15=30 ctmejcetide deb sien wngDn, en 15 edits, 14. What is consumer behaviour? What are the factors whi cxplain? THBES SAE socidesh] MANS ached shed ema medwadoods vodrieec? 08, influencing buyer behaviour 15. Define advertising, Explain the merits and demerits of advertising, RDbEREOS yA AB, ebeeDwOS means ay Soesinve, BIOs, 16. What is market segmentation? Explain the different bases of market segmentation, AWORY Dorlas oonideay7 smoobslf oonimeod D5 equCrien, A304, 17. Briefly analyse the internal and external factors influencing pricing decisions. Bd AOFOMNY apes HectaERT WORDS sda meal, wOETIVA, Kok DaOA, SECTION-D yan - a Hs. Comat, uci fo esse ‘Answer any ONE of the following questions. 10 Marks each. otpapeneida Loch a8A webs, sew 10 womb 1X10= 18, What is salesman training? Explain the importance of sound salesman training, SmRORLEUS Bde! aocideeh? eMyso SOME Souk spas, sion. 19, What is yal marketing? xpi rie the problems of ral marketing reform Soobal} conde? madere ssecdeibad Anca, LOHTTAN OHO,