Professional Documents
Culture Documents
Laura Roa
Professor Baran
Media Effects
The purpose of this study was to show the ways in which men
are affected by music videos where women are highly objectified. The
theory was tested on male undergraduate students. The results of the
study showed that the participant who frequently viewed music videos
in which women are objectified would be more likely to accept negative
attitudes towards women. These include those such as sexual
harassment and interpersonal violence. There has been much debate
about the influence of media on the way people think about certain
topics. The article states that music videos place a great deal of
emphasis on womens sexual appeal and reinforce the stereotype of
women as sex objects, existing primarily for the please of male
spectators, The stereotype which the article talks about is not
something that surged in the recent years, it is something that has
been developing for quite some time. This has created a conflict
between what is portrayed in the media and what reality is. Now days,
music videos revolve around the idea that women are sexual objects
for men and their purpose is to provide pleasure to them as they
please. To this day, more than ever, the idea of women is constructed
around the pornographic imagination described above. This term
basically describes the idea of women as sex symbols in society.
Celebrities, mainly female music artists were more willing to objectify
themselves in music videos when compared to male artists. Music
videos are also popular among teenagers, this could also shape they
way they think about gender and sexuality. By the age of 15, the
amount of time an adolescent listens to music exceeds the amount of
The
findings
of
this
research
could
also
support
3.5%
African
American,
3.5%
Asian
and
3.5%
Aubrey, J. S., Hopper, K. M., & Mbure, W. G. (2011). Check That Body!
The Effects of Sexually Objectifying Music Videos on College Men's
Sexual Beliefs. Journal Of Broadcasting & Electronic Media, 55(3), 360379. doi:10.1080/08838151.2011.597469