Strategic plan

Our values

Purpose

Values

Mission Australia exists

to meet human need and to
spread the knowledge
of the love of God

Compassion, Integrity,
Respect, Perseverance,
Celebration

Value
proposition

Goal

We are a non-denominational
national Christian organisation;
with integrated services;
and evidence based

Our goal is to reduce

homelessness and to
strengthen communities
across Australia

Our brand

Compassion
We are sensitive, understanding and caring
in our service of all people
Integrity
We are honest, accountable and transparent
in our work and relationships
Respect
We treat people as we ourselves expect to
be treated, offering love, acceptance and a
voice of support in the face of lifes challenges
Perseverance
We are dedicated to serving people and
helping them overcome the challenges they
face, no matter how hard it is
Celebration
We recognise and celebrate the efforts
and achievements of the people we help,
volunteers, supporters and staff

Our goal
to reduce homelessness
& strengthen communities
across Australia

Strategic
directions

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Tagline

OCT 2014

We stand together with Australians in need,

until they can stand for themselves

Generating support

An inspiring and well known

organisation that people engage
with and support

Advocacy

Mission Australia will effect social

change by being a courageous voice
and advocate for people in need

Client focus

Client informed services that achieve

positive outcomes with individuals
and communities

Church engagement

Provide opportunities for

Christian communities to put their
faith into action

Culture

A values driven performance culture

that enables our people to perform
at their best

Sustainability

A financially sustainable and

efficient organisation

missionaustralia.com.au