Professional Documents
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SUPERMARKETS :
A NEW WAVE FOR
COMPETITORS
Presented By: Junaid
Rashid
Ahsan
Javed
Waqar
Abbas
SCHEME OF PRESENTATION
INTRODUCTION
Mid
Established
192
retail stores
Attractive
INTRODUCTION
Focused
customer satisfaction
through:
Attractive stores
Long working hours
Exceptionally attentive customer service
Elegant and creative serving-case
displays
High staffing levels on weekends
No tippings
4
Founded
CEO:
VP
by :
William Reed
Jack Morrissey
Marketing:
Meredith Collins
GEOGRAPHICAL AREA IN
FOCUS
Case
Capital
Population:
Average
2 million
income - $52000
Household
GEOGRAPHICAL AREA IN
FOCUS
Low
unemployment rate
Intense
competition in Grocery
supermarket sector
POTENTIAL COMPETITORS
Three
competitors of Reeds
supermarket
1. TopVal - Lower priced
2. Galaxy - Mid ranged
3. Delfina - Top ranged
QUESTION # 01
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