Professional Documents
Culture Documents
State University
MKT338 - CVS Social Landscape
October 26, 2015 at 4pm - November 9, 2015 at 3pm
At a Glance
This report analyzes 18,661 social mentions including the keywords CVS, #onegoodreason, carmark, minute clinic, CVS
health, @cvs_extra and health is everything between October 26th at 4pm (Central Daylight Time) and November 9th at 3pm
(Central Standard Time).
The peak of conversation happened on November 2nd at 10am, which included the keywords safes, first orders, exciting times,
quick cash and download. Positive conversations included the emotions exciting times, wins, coupon, won and healthy
essentials products. Negative conversations included the emotions risks climate, express scripts drop valeant's, cut ties,
shit and starting to worry.
The most influential profile during the selected time period was @BostonGlobe, who has 414,392 followers. @BostonGlobe's
mentions were shared 9 times.
Volume:
Sentiment:
Influencers:
600
600
400
400
200
200
Nov
Nov 08
Score: 96
Nov
Nov 08
27% Positive
Peak: 534 mentions on November 2nd at
10am.
Houston Chronicle
News headlines and tweets
from Houston Chronicle
journalists.
Newsday
Breaking news and daily
discussion on the latest
13% Negative
Score: 92
Score: 90
Philip Lewis
Influence: 61 Followers: 10,258
No Relation. Life-long Detroiter. RTs =\\=
Endorsements. @HuffPostPol Editorial Fellow.
@MichiganStateU + @WayneState Alum.
Location:
Conversations:
Viral Coefficient:
27.7%
4,938 mentions shared "cvs"
11.4%
0.3VC
Reach
Spread
VC Viral Coefficient
6.8%
The highest number of mentions
originated from California, New
York and Kansas.
Kansas, Washington, D.C. and Rhode
Islandhad the most mentions per capita.
Social Data by
Viral Coefficient
Mentions during this time period were
somewhat viral.
Page 1
Volume
Between October 26th at 4pm and November 9th at 3pm there were 18,661 mentions. 14,217 of these were
original mentions reaching a potential audience of 60,709,066. In addition, 3,048 unique profiles made a total of
4,444 reshares spreading the mentions to an additional 17,600,925 people.
Mentions Timeline
600
400
200
Nov
18,661
Total Mentions
On Monday the 2nd of November
at 10am, there was a spike of 578
mentions.
The most frequently used keywords during that
time were safes, first orders, exciting times,
quick cash and download
Nov 08
0.3VC
Twitter
Spread
VC Viral Coefficient
0.01% (2 mentions)
Most Reach
Most Spread
Most Popular
Social Data by
Page 2
Sentiment
Of 18,661 mentions analyzed between October 26th at 4pm and November 9th at 3pm, approximately 5,109
mentions (27%) were positive, and 2,483 mentions (13%) were negative. 11,069 mentions (59%) were
classified as neutral, or not very emotional in either direction. The most frequently used positive emotions were
exciting times, wins, coupon, won and healthy essentials products. The most frequently used negative
emotions were risks climate, express scripts drop valeant's, cut ties, shit and starting to worry.
Sentiment Timeline
600
27%
Positive Mentions
400
13%
Negative Mentions
200
59%
Nov
Neutral Mentions
Nov 08
Philip Lewis
Influence: 61 Followers: 10,258
User
Mentions
Kate White M.D.
129,824 Followers
CVS/pharmacy
285,136 Followers
Mula
849 Followers
Beauty Sweeps
3,712 Followers
SavingsAngel
37,261 Followers
Social Data by
29
20
15
14
13
User
Mentions
Money News 24h
421 Followers
Joseph Maloney
4,622 Followers
I Am TeYoJe
264 Followers
WSB-TV
279,705 Followers
REI Lending
356 Followers
17
12
6
5
4
Page 3
The top Influencer, The Boston Globe with 414,392 followers and and influencer Score of 96, posted 3 times
between October 26th at 4pm and November 9th at 3pm. The most active author, Cupones Para Comida, who
has 445 followers and an Influencer Score of 32, posted 54 times during the same period.
Name
Bio
Boston and New England's leading source for breaking news and analysis, with
coverage from across the world. Follow our journalists: https://t.co/KPOiZTQG87
Followers
414,392
Score
96
CVS Health lays off 150 people, including 70 at the companys headquarters in
Woonsocket http://www.bostonglobe.com/business/2015...
Houston Chronicle
News headlines and tweets from Houston Chronicle journalists.
@HoustonChron
186,842
92
Local police seek man who raped girl in CVS bathroom (w/surveillance)
http://www.chron.com/news/houston-texas/...
Newsday
@Newsday
Breaking news and daily discussion on the latest happenings on Long Island.
Send news tips or questions and join the conversation.
101,507
90
Your pharmacy records from @waldbaums and @Pathmark are now going to
@CVS_Extra and @riteaid http://www.newsday.com/business/a-p-to-s...
Yahoo Finance
@YahooFinance
WSB-TV
@wsbtv
This is the official Twitter account of Yahoo Finance, the web's leading source of
financial news and data. Retweets are not necessarily endorsements.
527,766
88
Early movers: $VRX, $NWL, $FNFG, $CL, $ABBV, $CVS & more
http://finance.yahoo.com/news/early-move...
Metro Atlanta and north Georgia breaking news, weather, and traffic coverage you
can count on. Find us on Instagram: wsbtv
279,705
88
Marc Andreessen
@pmarca
The Star-Ledger
@starledger
Chicago Reader
I dont mean youre all going to be happy. Youll be unhappy but in new,
exciting and important ways. Edwin Land
Social Data by
431,242
87
101,095
87
Morris County man charged with exposing himself outside Fairfield CVS
http://www.nj.com/essex/index.ssf/2015/1...
An illustrious free weekly from Chicago
@Chicago_Reader
134,529
86
Page 4
Location
18,653 mentions were analyzed between October 26th at 4pm and November 9th at 3pm which were either
geo-tagged at a specific location or were associated with a particular location based on the person's bio. Most
of the conversation (11%) originated from California.
Social Data by
Languages
English
100%
Findings
Your brand is worldwide and facilitates
conversations in every area. This week
there were no spikes in conversation in
a specific location.
leezus
Influence: 33 Followers: 231
cheese rules everything around me
Page 5
Location (World)
18,653 mentions were analyzed between October 26th at 4pm and November 9th at 3pm which were either
geo-tagged at a specific location or were associated with a particular location based on the person's bio. Most
of the conversation (100%) originated from United States.
Social Data by
Languages
English
100%
Findings
Your brand is worldwide and facilitates
conversation in every areas. This week
there were no spikes in conversation in
a specific location.
Fresno Places
Influence: 33 Followers: 356
Real-time local buzz for places, events and
local deals being tweeted about right now in
Fresno!
Page 6
Conversations
From the 18,661 total mentions between October 26th at 4pm and November 9th at 3pm) there were 58 major
categories of conversation, with "cvs" occupying 27.7% or 4,938 mentions.
Word Burst
tra
s_
co
htt sb
p s y_
:/&
one
item
u n b e lie va
b ly
long rece ipt
i
ci t
es
es
.co
m
o rd
$
ers rxsf f
in irs
from t
cvs
sa
ug
ac
dr
pl
@
rx
fe
ex
rt
afe
tim
ng
ex
go
w.
es s
tim fe
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cit r rx
ex fo
ugs
s_
w
://w
tp
ht
xd r
@r
cv
@
#mpla ces
dow nlo ad
to d a y
rx sa fes
@rxd rug sa fe
3.0%
il_
cvs
3.0%
@
ph
ad
re a d yo
n
tex
ve r l a n
m y rt
6.2%
s
ce d
ith pla loa
w m n
# ow ay
d d
to
tra
@
cv
$ rx
sf
ord first
e rs
6.8%
ex
11.4%
g o
re a d y to
27.7%
Trending Hashtags
Hashtag
#mplaces
Trending Keywords
Occurrences
Keyword
Trending URLs
Occurrences
URL
Occurrences
1,258
download
1,202
#job
393
halloween
728
http://twitter.com/Phil_Cosby_/status/
382
#retail
301
walgreens
626
http://youtube.com/watch?v=-Uo6ZB0
290
#ad
214
safes
572
http://www.reuters.com/article/2015/1
177
#confidenceudeserve
211
first orders
572
http://www.slate.com/articles/health_a
128
#healthyessentials
211
exciting times
572
https://secure3.convio.net/ucs/site/Ad
122
#vertexpharmaceuticalsinc
186
guy
454
http://twitter.com/UCSUSA/status/659
115
#cvs
169
428
http://www.nytimes.com/2015/10/30/b
72
#gksnacksquares
165
item
386
http://www.usarnc.com/post/1322001
66
Social Data by
http://www.gomplaces.com/
1,260
Page 7
October 26th at 4:01pm - Grab Purex Liquid Laundry Detergent for $.99
at CVS! Or you can stock up on 8 for just $1.37 when you shop at...
http://www.couponsaremycurrency.com/2015...
@elfcosmetics
Influence: 63 Followers: 239,241
@paywithcoupons
Influence: 36 Followers: 865
http://www.clairsfreebies.com/2015/10/cv...
@ClairsFreebies
Influence: 48 Followers: 10,422
October 26th at 4:04pm - I miss cvs sometimes... Then I remember how
much I disliked the long hours haha
@krysnicoleeee
Influence: 42 Followers: 423
@_mrs_thomas
Influence: 12 Followers: 12
October 26th at 4:05pm - I just checked in @CVS_Extra with
#mPLACES Download today! http://www.gomplaces.com/
@bparfait69
Influence: 11 Followers: 2
CVS so a member of our customer relations team can learn more about
programs, partnerng with MCX, CurrentC (aka all major gas stations,
@CVS_Extra
Influence: 73 Followers: 283,323
@ampressman
Influence: 62 Followers: 7,415
October 26th at 4:06pm - the world series means no one will come into
@_laurenpatruno
Influence: 48 Followers: 563
@abc27
Influence: 54 Followers: 14,066
October 26th at 4:10pm - @CVS_Extra Sure and thank you for the quick
#CHAtraffic
October 26th at 4:15pm - Went to CVS without my list but recalled all 4
items from my memory. Fucking killing the game
@lindsdup
Influence: 33 Followers: 231
@TopRankSA
Influence: 25 Followers: 187
October 26th at 4:12pm - RT tmj_chi_nursing : CVS Health #Nursing
#Job: Nurse Practitioner Northbrook (#Northbrook, IL)
https://www.youtube.com/watch?v=-Uo6ZB0z...
@chrisstineoo
Influence: 16 Followers: 44
October 26th at 4:14pm - @CVS_Extra Seems that @MinuteClinic
@CVSMinuteClinic Needs some help with their website and getting
automated payments in place via phone.
@dently_bryan
Influence: 24 Followers: 64
@Ratedd_M
@TheGreatBabino
http://frugalfindsduringnaptime.com/cvs-...
http://twitter.com/FFDNT/status/65875421...
@FFDNT
@wamuhkin
Influence: 47 Followers: 130,225
haircut
hmp girl
@liltinybb
Influence: 37 Followers: 123
@AmyAmyb206
Influence: 21 Followers: 44
NY https://www.swarmapp.com/c/7rXjmM4AsjS
@Skorky03
Influence: 18 Followers: 41
@MarkSun1962
Influence: 24 Followers: 470
October 26th at 4:25pm - Isn't liquor & sex combined, dangerous? Yall is
stupid, bitches gone be right at cvs pharmacy the next morning asking
prescription
CVS
gotta hurry up with this
October 26th at 4:30pm - That's some serious #brand loyalty right there!
4-year old celebrates with a CVS themed birthday party
http://mashable.com/2015/10/19/cvs-birth... via @mashable
@Jadyn_Mama2010
Influence: 44 Followers: 1,277
@Push10
Influence: 43 Followers: 896
October 26th at 4:32pm - I just checked in @CVS_Extra with
#mPLACES Download today! http://www.gomplaces.com/
@Poptart4me
Influence: 16 Followers: 47
October 26th at 4:33pm - I don't actually need to go to cvs but like I'm
when the guy next to you is playing Last Christmas loudly on his phone.
@steven3595
@apppro1
Influence: 15 Followers: 23
@jthejetplanee
@megamannings
Influence: 17 Followers: 27
October 26th at 4:41pm - Smoke In The Area: CVS 610 W Markland
@KokomoScanner
now im over here having after shocks at work choking on tears like a lil
https://vine.co/v/eYahrx5321j
bitch
@ant0ni0_97
Influence: 22 Followers: 160
@_kasseylove
Influence: 34 Followers: 247
October 26th at 4:44pm - CVS Ad Scan Preview for the Week of 11/1/15
http://www.simplycvsshopping.com/2015/10...
IN https://www.swarmapp.com/c/cTlrZ676CpV
@simplycvs
Influence: 31 Followers: 627
@inplaywright
Influence: 16 Followers: 63
http://twitter.com/elfcosmetics/status/6...
clerks.misinfo
@smokes_jenae
Influence: 30 Followers: 62
October 26th at 4:49pm - I was at CVS - @cvs_extra in Saint
Petersburg, FL https://www.swarmapp.com/c/iEDCAohlgZG
@gfdff17
Influence: 19 Followers: 68
@ebbitt
Influence: 45 Followers: 223
October 26th at 4:50pm - I just checked in @CVS_Extra with
#mPLACES Download today! http://www.gomplaces.com/
@DJBearKub
Influence: 19 Followers: 123
#FreeSamp http://h5.sml360.com/-/1j3n8
@939playfm
@Heatherfaye90
Influence: 41 Followers: 86
@kay_dnnmatte
Influence: 16 Followers: 19
@Brian_Sumner
Influence: 27 Followers: 54
October 26th at 5:05pm - When you run into CVS for just one thing and
@laurenalexis
Influence: 57 Followers: 1,362
@deana_bo
Influence: 31 Followers: 485
October 26th at 5:08pm - @molliekatie my cvs isn't open 24 hours (not
necessary for me) but my experiences with the pharmacy there have
been A+ all around.
https://twitter.com/herringwsj/status/65...
@EdgeofSports
Influence: 78 Followers: 58,898
@rayvenlmao
Influence: 33 Followers: 70
that got burned down, but a handful of black churches get burned down
and it's complete silence o
@TheBringKing
Influence: 38 Followers: 86
@amrita_gulati
Followers: 1
October 26th at 5:15pm - Oh CVS, it's like you knew I was coming
potential baes. Send your cvs within (dm) Best of luck with the
application process
http://twitter.com/kellybakes/status/658...
@EpicKevz
Influence: 25 Followers: 144
@kellybakes
Influence: 65 Followers: 1,799
October 26th at 5:15pm - Blog Post: Finesse Hair Spray Just 99 at CVS
http://wildforcvs.com/2015/10/26/finesse...)
@wildforcvs
Influence: 32 Followers: 1,979
October 26th at 5:15pm - New Post:: CVS:: Huggies Diapers $5.61 +
FREE Wipes http://frugalfindsduringnaptime.com/cvs-...
@FFDNT
Influence: 50 Followers: 2,640
@SixDollarFamily
Influence: 69 Followers: 23,046
October 26th at 5:16pm - I just checked in @CVS_Extra with
#mPLACES Download today! http://www.gomplaces.com/
@ywluohao
Influence: 12 Followers: 7
October 26th at 5:18pm - I just checked in @CVS_Extra with
#mPLACES Download today! http://www.gomplaces.com/
@jenny423233
Influence: 12 Followers: 13
October 26th at 5:19pm - Count down begins, 3 more days left at cvs
@iAmKeAmbre
Influence: 36 Followers: 560
@grillchasers
Influence: 47 Followers: 611
October 26th at 5:20pm - 1234 Bullish $IRM $KLAC $EW $PEG $NAT
$KATE $EXPE $CUZ $ITC $VSH $TNK $MBT $LEN $ITB $BIS $ CVS
$AEP $AEE http://www.dailystockplays.com/1234-Bull...
October 26th at 5:20pm - Pretty sure I just saw Jim Gaffigan at cvs .
@Dave_Teague
Influence: 42 Followers: 339
@DailyStockPlays
Influence: 49 Followers: 1,513
October 26th at 5:22pm - I just checked in @CVS_Extra with
@huskergirl2426
Influence: 28 Followers: 162
@FOXDESKGUY
Influence: 44 Followers: 2,029
@kirstynporter
Influence: 44 Followers: 516
October 26th at 5:25pm - I just checked in @CVS_Extra with
#mPLACES Download today! http://www.gomplaces.com/
@meg_cummins1
Influence: 18 Followers: 11
@DevonLavall1
Influence: 31 Followers: 212
October 26th at 5:25pm - Waiting 2 hours at a Minute Clinic seems
right..
@A_Cav15
Influence: 32 Followers: 393
Chicago, IL https://www.swarmapp.com/c/1J7wuME886B
@Mamandesfilles
Influence: 43 Followers: 2,212
@Broketee
Influence: 16 Followers: 36
October 26th at 5:27pm - seminary road cvs - older guy on phone m4m (alexandria): you were the handsome older guy outside on ...
http://washingtondc.craigslist.org/doc/m... #misdme
@nminatel
Influence: 17 Followers: 3
@DCM4M
Influence: 25 Followers: 132
@LaCure
Influence: 27 Followers: 128
October 26th at 5:29pm - @CVS_Extra I emailed you all about not
getting my extra bucks for filling medicine and I have not heard anything
@TrucksforLunch
Influence: 37 Followers: 462
October 26th at 5:29pm - @sparksrox cvs or Walgreens?
@Bathtub_Jenny
@HollyNSC
Influence: 16 Followers: 58
October 26th at 5:32pm - walking to cvs bc not losing my awesome
parking spot at UTSA is more important
@sayfeddd
Influence: 44 Followers: 780
@heIIorgIory
Influence: 44 Followers: 183
October 26th at 5:32pm - Extra Savings Inside: Lowe's 9.5% OFF and
CVS 14% OFF + $20 OFF - TONIGHT ONLY! - http://us2.campaign-
October 26th at 5:33pm - Extra Savings Inside: Lowe's 9.5% OFF and
CVS 14% OFF + $20 OFF - TONIGHT ONLY! http://us2.campaign-
archive2.com/?u=0453...
archive2.com/?u=0453...
@GiftCardRescue
Influence: 43 Followers: 5,710
@GiftCardRescue
Influence: 43 Followers: 5,710